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FOUNDATION
We've got you covered with vegan & cruelty-free foundations in skin-loving formulas that masterfully diffuse the line between makeup & skin
FIND YOURS
SHADE FINDER!
CHAT WITH AN ARTIST
Not feeling a face-to-face meetup but craving advice or tips you can REALLY use? That's ok! We can help you look & feel gorgeous with a quick 5-minute chat!
BORN THIS WAY
Healthy Glow Skin Tint
BORN THIS WAY
Original Foundation
BORN THIS WAY
Matte Foundation
FINISH:
Soft-Focus Ethereal Glow
COVERAGE:
Medium - Buildable
BENEFITS:
24-Hour Longwear, Broad Spectrum SPF 30, All Day Hydration
KEY INGREDIENTS:
Hyaluronic Acid, Coconut Water, Alpine Rose + Apple, Lentil, Watermelon and Litchi
FINISH:
Natural
COVERAGE:
Medium - Full
BENEFITS:
Longwearing, Hydrating, Oil-Free, Photo-Friendly
KEY INGREDIENTS:
Hyaluronic Acid, Coconut Water, Alpine Rose
FINISH:
Natural Matte
COVERAGE:
Medium - Full
BENEFITS:
24-Hour Longwear, Oil-Controlling, Waterproof
KEY INGREDIENTS:
Hyaluronic Acid, Coconut Water, Alpine Rose
GET THE LOOK
WATCH NOW
Conceal, Contour, Highlight, and Retouch
Too Faced has the best face foundation makeup for your skin tone, skin type, and personal style. Our formulas include hydrating and replenishing ingredients for matte, oil-free, oil-controlling coverage. From liquid, full coverage makeup to a light powder foundation, your base is covered at Too Faced.
Full-coverage foundation has never looked so flawless. At Too Faced, you’ll discover the best cruelty-free foundation makeup for your skin tone, skin type and personal style. Our Foundation Makeup Collection features matte foundations, as well as oil-free and oil-controlling formulas to provide the best foundation for your skin type. Choose our Born This Way Matte liquid, full-coverage foundation or go with the Born This Way Natural Finish formula for undetectable coverage. Either way, Too Faced has you covered.
Too Faced cruelty free foundation is packed with hydrating and replenishing ingredients. In addition to evening your skin tone and covering up blemishes, our formula keeps your skin looking refreshed when you’re bare-faced, too. Need to find your perfect match? Use our foundation quiz to find the foundation makeup that’s perfectly suited to you.
Finding the right foundation shade for your skin tone is easier than you think at Too Faced. Our Find Your Foundation quiz helps you determine which flawless foundation is the perfect match for you, and it goes much further than that. Answer questions about your skin type, any issues, the finish you prefer, and your skin’s undertones to determine which shade is your perfect match. We also have a Try It Now feature so you can test shades virtually!
Foundation on your face is like foundation of a building; it sets the stage for everything that comes next. We like to start with clean, moisturized skin before applying primer to smooth any imperfections. With that clean slate, you can move on to your foundation. Decide if you want a barely-there look or full-face coverage. We like to use concealer on top of foundation to hide blemishes or brighten dull skin. Be sure to blend, blend, blend for seamless, smooth, flawless-looking skin.
Too Faced foundations are a easy to apply with your fingertips, a sponge applicator, or a foundation brush. Start light with just a small amount; you can always add more to build your coverage. Work from the center of your face outward, then blend it well. You can always add a bit more to hide dark spots, undereye circles, or blemishes. The trick to an airbrushed, natural effect is to dab on foundation rather than rub it all over, which can result in streaks. You can always use concealer on top of your foundation to hide imperfections. Now you’re ready to apply the rest of your makeup!