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Learning the steps to a new makeup look has never been easier

mermaid makeup look

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#MERMAIDCORE

Director of Global Beauty Elyse created shares a Mermaid-inspired look using our Italian Spritz Eye Shadow Palette!

STEP 1: Prep eyes with Shadow Insurance to make sure your eye shadow stays crease-proof and waterproof for 24 hours

STEP 2: Apply a soft small amount of the shade Lake Como, a blue shimmer shadow, all over the lid

STEP 3: Apply Spritz & Glitz, a violet shimmer shifting glitter, all over lid

STEP 4: Apply Lake Como underneath your eyes

Pro Tip! Apply eye shadow in sheer layers to a soft, ethereal look

STEP 5: Apply Spritz & Glitz as a highlighter

STEP 6: Apply 3 generous coats of Better Than Sex Waterproof Mascara for the ultimate volume, length, and curl that will last all day

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How To Apply: Healthy Glow

A foundation with SPF 30 protection, all-day hydration & all-day wear—it’s makeup that works like skincare!

STEP 1: Shake the Born This Way Healthy Glow Skin Tint Foundation bottle vigorously

STEP 2: Feel free to use your fingers to apply

STEP 3: If you want more coverage in any particular area, try a stippling technique using your finger to tap back and forth

STEP 4: After the initial application, use a brush or sponge to blend evenly

STEP 5: Using your fingers, tap in Born This Way Ethereal Light Concealer under eyes to brighten & conceal


FEATURED LOOK

CHERRY SYRUP LIPS

Finish Your Effortlessly Glam Look With A Juicy, Red Lip

Step 1
Apply Lip Liner in Lady Bold on perimeter of your lips

Step 2
Using a brush, buff out softly

Step 3
Fill in your lips with Lady Bold Lipstick in Lady Bold

Step 4
Top with Lip Injection Max Plump in Yummy Bear

Lady Bold
All
Nude
Pink
Coral
Berry
Red
+ more
Lady Bold Cream Lipstick
12 Creamy Rich Shades, 12-Hour Wear
$28.00
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LEARN FROM THE PROS

ITALIAN SPRITZ PALETTE

Transport Yourself To Lake Como With A Sparkling Fresh Eye Look

PINKER TIMES AHEAD

Get This Season's Hottest Look With Cutting-Edge Color & Feel-Good Vibes

CHOCOLATE EYES

Learn To Apply Velvety Mattes, Sugary Shimmers & Melted Metallics

SUNSET STRIPPED

Warm Up With A Palette Full Of Sun-Soaked, Effortlessly Glam Shades

BORN THIS WAY

How To Apply Foundaton & Concealer For A Flawless Finish

KITTY EYES

Create A Sexy Look With The Kitty Likes To Scratch Mini Palette

LET'S PLAY

Say “Game On” To Fun, Sexy Looks With The Let's Play Mini Palette

THAT'S MY JAM

Get Sweet Looks Created With The That’s My Jam Mini Palette

AS SEEN ON THE RUNWAY

FASHION WEEK LOOKS

NEW YORK

LOS ANGELES

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QUICK TIPS

NATURAL LIP

Keep it casual & line your lips with Lady Bold Waterproof Longwear Lip Liner in Limitless Life, then finish with ultra-hydrating Original Hangover Pillow Balm

PRO TIP

After applying Lady Bold Lipstick use a small amount of Born This Way Super Coverage Concealer to clean up edges.

LIP PAIRINGS

Find your perfect lipstick & lip liner combo!

RED LIPSTICKS

Find your go-to red hue in every finish from matte to gloss!

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