INGREDIENT GLOSSARY

We Stand Behind What’s Inside

Makeup is so much more than color on your face, and the best makeup starts with the best ingredients.

Hyaluronic Acid

WHAT IT DOES: Hyaluronic Acid acts like a sponge, drawing moisture to skin and helping replenish its natural hydration reserves.

WHERE CAN I FIND IT?:
• Born This Way Ethereal Light Concealer
• Born This Way Super Coverage Concealer
• Born This Way Natural Finish Foundation
• Born This Way Ethereal Setting Powder
• Born This Way Soft Blur Setting Powder
• Born This Way The Natural Nudes Eye Shadow Palette
• Born This Way Natural Nudes Mini Eye Shadow Palette
• Better Than Sex Foreplay Mascara Primer
• Plump & Prime Face Plumping Primer Serum
• Hangover 3-In-1 Setting Spray

Vitamin E

WHAT IT DOES: Vitamin E is an ingredient that helps nourish skin.

WHERE CAN I FIND IT?:
• Born This Way Ethereal Light Concealer
• Better Than Sex Foreplay Mascara Primer
• Lip Injection Plumping Lip Gloss
• Lip Injection Extreme Lip Plumper
• Lip Injection Maximum Plump Lip Plumper
• Chocolate Soleil Bronzing Stick
• Plump & Prime Face Plumping Primer Serum
• Pillow Balm Hydrating Lip Treatment

Avocado Oil

WHAT IT DOES: Avocado Oil helps nourish skin to support the moisture barrier.

WHERE CAN I FIND IT?:
• Lip Injection Plumping Lip Gloss
• Lip Injection Extreme Lip Plumper
• Lip Injection Maximum Plump Lip Plumper
• Pillow Balm Hydrating Lip Treatment

Glycerin

WHAT IT DOES: Glycerin is a humectant that traps and holds water from the surrounding environment, enabling skin to retain moisture.

WHERE CAN I FIND IT?:
• Born This Way Ethereal Light Concealer
• Born This Way Ethereal Setting Powder
• Plump & Prime Face Plumping Primer Serum
• Pillow Balm Hydrating Lip Treatment

Squalane

WHAT IT DOES: Squalane is an effective emollient that readily absorbs into the skin, helping to lock in moisture.

WHERE CAN I FIND IT?:
• Born This Way Ethereal Light Concealer
• Chocolate Soleil Bronzing Stick
• Plump & Prime Face Plumping Primer Serum

Aloe Vera

WHAT IT DOES: Aloe Vera acts as a humectant, drawing moisture to skin.

WHERE CAN I FIND IT?:
• Born This Way Ethereal Light Concealer
• Hangover 3-In-1 Primer & Setting Spray

Argan Oil

WHAT IT DOES: Argan Oil is a rich oil that nourishes hair and helps strengthen the moisture barrier.

WHERE CAN I FIND IT?:
• Born This Way Ethereal Light Concealer

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