Dedicated to cruelty free beauty.
Undetectable Super Longwear Foundation
This oil-free, 24-hour matte foundation masterfully diffuses the line between makeup and skin. Our true matte formula stays completely color true while covering imperfections to reveal the all-day, shine-free look of naturally flawless skin. Lightweight wear and coverage so undetectable, they’ll think you were Born This Way.
The New Nudes
Inspired by the beautiful collection of Born This Way Foundation shades, these 16 highly-pigmented, modern nudes range from flattering mattes that were created to enhance your unique and beautiful undertones to sultry metallic, shimmer, and sparkle shades for a sexy radiance so natural, they’ll think you were Born This Way.
You Were Born To Let Your Light Shine!
Turn up the light and add dimension, lift, and luminosity with this complexion-enhancing highlighting palette created to bring out the inner radiance in every skin tone. This baked trio diffuses and refracts light for a perfectly-lit complexion anywhere you go.
Your Favorite Foundation is Now a Powder!
Get naturally radiant, flawlessly smooth skin in seconds, and touch up on-to-go with this do-it-all longwear 12-hour powder foundation. It's complexion perfection with buildable full coverage so undetectable, they'll think you were Born This Way.
Multi-Use Sculpting Concealer
Cover, contour, highlight, and retouch with this super perfecting, natural finish concealer/makeup hybrid. The ultimate multi-use formula for a modern and hydrated photo-ready complexion.
Introducing Born This Way Matte!
Feel confident in a longwearing, life-proof matte so undetectable, they’ll think you were Born This Way.
2 more ways to show you were born this way
Inspired by our iconic Born This Way, Eyeshadows and Highlighters created to enhance all skin tones!
Let them think you were Born This Way!
Born This Way...the COMPLETE COLLECTION!
Conceal, Contour, Highlight, and Retouch
With Global Beauty Director Elyse!