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BORN THIS WAY
Cruelty-free, complexion-first makeup so natural-looking,
they'll think you woke up like this.
NEW SHADE FINDER!
MINI SIZE, MAX IMPACT
Born This Way Mini Eye Palettes
Modern nude shades inspired by the original Born This Way Natural Nudes Palette! Highly pigmented, perfectly packable & naturally beautiful
Born This Way
Mini Eye Shadow Palettes
Two New Travel-Friendly Must-Have Neutral Palettes.
Easy To Blend Formula • Creamy, Silky Texture • Cruelty Free • Natural-Looking
Modern Nude Shades • Highly-Pigmented
For 1-Swipe Payoff
BORN THIS WAY
SUPER COVERAGE CONCEALER
REASONS TO LOVE
• Longwearing for 12 Hours
• Multi-Use (Conceal, Highlight, Contour, & Retouch)
• Photo Friendly/No Flashback
BORN THIS WAY
NATURAL FINISH FOUNDATION
REASONS TO LOVE
• Longwearing
• Photo Friendly/No Flashback
• Hylauronic Acid
BORN THIS WAY
MATTE FINISH FOUNDATION
REASONS TO LOVE
• Super Longwearing for 24 hours
• Oil-Controlling
• Hyaluronic Acid
BORN THIS WAY
ETHEREAL LIGHT CONCEALER
REASONS TO LOVE
• 24-Hour Wear
• Non-Creasing
• Waterproof, Sweat & Humidity-Resistant
BORN THIS WAY
HEALTHY GLOW SKIN TINT
REASONS TO LOVE
• Broad-Spectrum SPF 30 UVA/UVB Protection
• Stays Color-True Throughout the Day
• Non-Acnegenic
WATCH NOW
NEW! Mini Eye Shadow Palettes
Inspired by the iconic original Born this Way Natural Nudes Eye Shadow Palette!
Healthy Glow Skin Tint Foundation
Broad-Spectrum SPF 30 UVA/UVB Protection & 24-Hour Longwear
GET THE LOOK
Medium-Buildable for Natural-Looking Coverage
Ethereal Light Concealer
24-Hour Wear, Waterproof, Sweat & Humidity-Resistant, Non-Creasing, Delivers Immediate & All-Day Moisture!
Born This Way Ethereal Light Concealer
This buttery, serum-light concealer effortlessly glides on skin to camouflage and cover imperfections for 24 hours
Introducing Born This Way Matte
Feel confident in a longwearing, life-proof matte so undetectable, they’ll think you were Born This Way
Conceal, Contour, Highlight, and Retouch
With Global Beauty Director Elyse!
BORN THIS WAY
Healthy Glow Skin Tint
BORN THIS WAY
Original Foundation
BORN THIS WAY
Matte Foundation
FINISH:
Soft-Focus Ethereal Glow
COVERAGE:
Medium - Buildable
BENEFITS:
24-Hour Longwear, Broad Spectrum SPF 30, All Day Hydration
KEY INGREDIENTS:
Hyaluronic Acid, Coconut Water, Alpine Rose + Apple, Lentil, Watermelon and Litchi
FINISH:
Natural
COVERAGE:
Medium - Full
BENEFITS:
Longwearing, Hydrating, Oil-Free, Photo-Friendly
KEY INGREDIENTS:
Hyaluronic Acid, Coconut Water, Alpine Rose
FINISH:
Natural Matte
COVERAGE:
Medium - Full
BENEFITS:
24-Hour Longwear, Oil-Controlling, Waterproof
KEY INGREDIENTS:
Hyaluronic Acid, Coconut Water, Alpine Rose
Show off your natural beauty with the Born This Way Collection from Too Faced. Featuring a wide range of shades inspired by the beauty of real skin tones, our Born This Way makeup brings out the best of your features. You don’t have to hide behind heavy coverage or deal with makeup that doesn’t complement your skin when you use Born This Way. The collection allows your true beauty to shine through.
Fit for Your Skin
The natural beauty look is totally on trend, which is why there’s never been a better time to try Born This Way cosmetics from Too Faced. Our full coverage matte foundation makeup gives you flawless skin with coverage that’s lightweight and undetectable. With the Born This Way concealers, you can perfect your complexion with a natural finish or a luminous finish. Try our nude eye shadow palettes with matte and shimmery shades for a subtle pop of color. Just a few simple products can make you fall in love with your natural look.
Find Your Perfect Shade
Too Faced Born This Way foundation makeup comes in over 30 different shades to ensure a perfect fit for everyone. To make sure you get the right shade for your skin tone, use our foundation shade finder. It’s an easy tool to match up your skin with the right foundation for your needs. You’re just a few clicks away from starting your new makeup routine with the Born This Way Collection.
The Born This Way Collection including the foundations are cruelty-free.
The Born This Way Collection makeup and beauty products is owned by Too Faced.