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ethereal concealer
special offer
Experience a concealer that delivers all-day
moisture, doesn't crease & wears for 24 hours!

Born This Way Ethereal Light Concealer

This buttery, serum-light concealer effortlessly glides on skin to camouflage and cover imperfections for 24 hours, while improving the appearance of dark circles with a blend of plumping and hydrating Hyaluronic Acid, Aloe Leaf Extract, Daikon Seed Extract and Squalane. Our waterproof formula diminishes signs of fatigue & imperfections while adding a natural luminosity for a look so naturally flawless…they’ll think you were Born This Way! ​

Sunset Stripped

Inspired by warm, sexy, sun-kissed skin, these 16 rich, creamy, highly-pigmented modern nudes range from flattering to sultry matte, metallic, shimmer, and sparkle shades for looks so naturally alluring, they'll think it was Golden Hour in LA!

Undetectable
Medium-to-Full
Coverage

This oil-free foundation masterfully diffuses the line between makeup and skin. Coverage so undetectable, they'll think you were Born This Way.

The New Nudes

Inspired by the beautiful collection of Born This Way Foundation shades, these 16 highly-pigmented, modern nudes range from flattering mattes that were created to enhance your unique and beautiful undertones to sultry metallic, shimmer, and sparkle shades for a sexy radiance so natural, they’ll think you were Born This Way.

Multi-Use Sculpting Concealer

Cover, contour, highlight, and retouch with this super perfecting, natural finish concealer/makeup hybrid. The ultimate multi-use formula for a modern and hydrated photo-ready complexion.

You Were Born To Let Your Light Shine!

Turn up the light and add dimension, lift, and luminosity with this complexion-enhancing highlighting palette created to bring out the inner radiance in every skin tone. This baked trio diffuses and refracts light for a perfectly-lit complexion anywhere you go.

Undetectable Super Longwear Foundation

This oil-free, 24-hour matte foundation masterfully diffuses the line between makeup and skin. Our true matte formula stays completely color true while covering imperfections to reveal the all-day, shine-free look of naturally flawless skin. Lightweight wear and coverage so undetectable, they’ll think you were Born This Way.

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