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Born This Way Foundation Shade Finder

Whether you love a natural finish or need a matte complexion (or anything in between), we make it easy to find complexion perfection

Foundation Shade Matching Made Easy

Finding the right complexion products is more than just a color match—it can feel overwhelming, but with the right tools, it’s a breeze! Our shade finder helps you find a foundation shade and all the right complexion products that match your skin tone perfectly. With 30 shades in the Too Faced foundation lineup, our foundation finder quiz is the perfect tool and the best way to order foundation online.

Let’s Get Personal: How Foundation Shade Matching Works

Finding your perfect foundation shade means thinking honestly about:

  • • The Foundation Finish You Prefer
  • • Your Undertone
  • • Your Skin Tone

Take the foundation color quiz & learn which products work best on your skin tone.



Virtual Try On


Find your perfect makeup matches virtually!

Foundation Comparison


Explore our foundations & find your perfect match

Concealer Comparison


Compare concealers & find your right coverage


Talk to an expert & get your questions answered!

Find your perfect match with the shade finder foundation quiz at Too Faced. By answering a few simple questions, you’ll get a makeup recommendation that’s completely customized to your skin. Plus, our foundation matcher goes beyond just how to find your foundation shade match for your skin tone. We’ll make sure you get a cruelty-free, foundation that’s suited to your skin type, too. Learn more about the foundation shade finder at Too Faced.

Find Your Foundation Shade Quiz

The Too Faced foundation match finder is designed to complement your skin in every way. That includes your skin shade, from fair to medium to deep, as well as a skin undertone test, whether yours is rosy, golden or neutral. But the right cosmetics color is only one part of the equation. Our find my foundation shade quiz also includes questions about your skin type, whether it’s dry, oily or both. Additionally, you can note your top skin concern, such as blemishes, redness, or texture.

The Ultimate Foundation Finder

It only takes a minute or two to answer the questions in our foundation match quiz. Once you’re done, we’ll make sure you get a foundation recommendation that’s made with your skin tone and type in mind. With options like our Born This Way 24-Hour Longwear Matte Finish Foundation and Born This Way Flawless Coverage Natural Finish Foundation in over 30 different shades, you’ll be all set with a foundation that’s just right for you. Use our virtual try-on tool to see it for yourself.