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Born This Way Foundation & Concealer Shade Finder

Whether you love luminous coverage, need a natural finish, or demand a matte complexion (or anything in between), we make it easy to find complexion perfection

By clicking MEET YOUR MATCH, you agree to our processing of your personal information, including your responses to questions in the quiz which may be characterized as sensitive personal information depending on applicable law, for the purposes of providing personalized product recommendations. For more information about Too Faced privacy practices, please view our Privacy Policy.


Choose an option below for customized shade & finish recommendations based on your skin tone and your needs


This video stars YOU. Take part in our interactive video shade finder & discover your perfect shade, finish & formula


Try our click-through quiz for quick & easy answers to your complexion questions, including which shades & formulas are perfect for you

Foundation Shade Matching Made Easy

Finding the right complexion products is more than just a color match—it can feel overwhelming, but with the right tools, it’s a breeze! Our shade finder options help you find a foundation shade, a concealer shade, and all the right complexion products that match your skin tone perfectly. With 35 shades in the Too Faced foundation lineup, our foundation finder quizzes are the perfect tools and the best way to order foundation online.

Let’s Get Personal: How Foundation Shade Matching Works

Finding your perfect foundation shade means thinking honestly about:

  • Your Skin Type
  • Your Skin Tone
  • Any Skin Issues You Might Have
  • The Foundation Finish You Prefer
  • Your Undertone
  • Take the foundation color quiz & learn which products work best on your skin tone & type.


    Other Services You’ll Love

    Virtual Try On


    Use virtual try-on & find your new favorite products!

    Foundation Comparison


    Explore our foundations & find your perfect match

    Concealer Comparison


    Compare concealers & find your right coverage


    Talk to an expert & get your questions answered!

    Find your perfect match with the shade finder foundation quiz at Too Faced. By answering a few simple questions, you’ll get a makeup recommendation that’s completely customized to your skin. Plus, our foundation matcher goes beyond just how to find your foundation shade match for your skin tone. We’ll make sure you get a cruelty-free, foundation that’s suited to your skin type, too. Learn more about the foundation shade finder at Too Faced.

    Find Your Foundation Shade Quiz

    The Too Faced foundation match finder is designed to complement your skin in every way. That includes your skin shade, from fair to medium to deep, as well as a skin undertone test, whether yours is rosy, golden or neutral. But the right cosmetics color is only one part of the equation. Our find my foundation shade quiz also includes questions about your skin type, whether it’s dry, oily or both. Additionally, you can note your top skin concern, such as blemishes, redness, or texture.

    The Ultimate Foundation Finder

    It only takes a minute or two to answer the questions in our foundation match quiz. Once you’re done, we’ll make sure you get a foundation recommendation that’s made with your skin tone and type in mind. With options like our Born This Way 24-Hour Longwear Matte Finish Foundation and Born This Way Flawless Coverage Natural Finish Foundation in over 30 different shades, you’ll be all set with a foundation that’s just right for you. Use our virtual try-on tool to see it for yourself.