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Born This Way 24-Hour Longwear Matte Finish Foundation

24 Hour Undetectable Super Longwear Foundation

30 mL/1.0 Fl. Oz.
$45.00

NEW interactive quiz to meet your foundation match

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Medium with Neutral Undertones

Your perfect match in Super Coverage Concealer is Warm Beige

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HOW TO
Ingredients

96% said this foundation feels weightless on skin*

99% said this foundation blurs away imperfections*

93% said this foundation provides undetectable coverage*

92% said this foundation does not require touch ups*

WHAT IT IS

This oil-free, 24-hour matte foundation masterfully diffuses the line between makeup and skin. Our matte formula stays completely color true while covering imperfections to reveal shine-free naturally flawless skin. Lightweight wear and coverage so undetectable, they’ll think you were Born This Way.

TELL ME MORE
  • Medium-to-full buildable coverage
  • Soft-focus matte finish
  • Skin stays matte, not flat
  • Super longwearing for 24 hours
  • Non-comedogenic
  • Waterproof
  • Oil free
  • Oil controlling
  • Transfer resistant
  • Color true
  • Sweat resistant
  • Humidity resistant
  • Vegan
  • Coconut water to aid in delicately replenishing skin’s moisture levels
  • Alpine Rose to help empower skin’s health and resilience
  • Hyaluronic acid for a smoother, more youthful appearance

 

*In a 1 week study of 107 women
OUR INSPIRATION

Inspired by “I woke up like this” perfection, Too Faced set out on a mission to create a longwearing matte foundation so undetectable and natural looking, you’ll have everyone thinking you were Born This Way!

Apply with fingertips, sponge, or foundation brush. Start at center of face and work outward. Apply more to achieve desired coverage. For areas of extreme redness or discoloration, stipple on additional coverage.

3 MINUTES TO FLAWLESS!

Check Out Our NEW Interactive Foundation Finder Quiz!

GET THE LOOK

Born This Way Matte Foundation

Discover the 24-hour flawless, shine-free finish of your dreams

STEP 1: Apply your shade of Born This Way Matte Foundation using fingers, brush or a sponge/blender. Use more or less based on desired coverage. (Try our Foundation Finder!)

STEP 2: Highlight & brighten with Born This Way Super Coverage Concealer 1 or 2 shades lighter than your natural skin tone.

STEP 3: Apply sparingly under eyes, on forehead, nose, chin & jawline, then blend out with a brush, or use your fingers to gently blend under eyes.

STEP 4: If you choose, contour with Born This Way Super Coverage Concealer 3 shades deeper than your natural skin tone. Apply under cheekbones, under jawline, on chin, nose & forehead.

STEP 5: Set makeup by pressing Born This Way Ethereal Setting Powder evenly on skin with a powder brush or puff.

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