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This product is Vegan & always Cruelty-Free!
Your perfect match in Super Coverage Concealer is Sand
96% said this foundation feels weightless on skin*
99% said this foundation blurs away imperfections*
93% said this foundation provides undetectable coverage*
92% said this foundation does not require touch ups*
*In a 1 week study of 107 women
This oil-free, 24-hour matte foundation masterfully diffuses the line between makeup and skin. Our matte formula stays completely color true while covering imperfections to reveal shine-free naturally flawless skin. Lightweight wear and coverage so undetectable, they’ll think you were Born This Way.
Inspired by “I woke up like this” perfection, Too Faced set out on a mission to create a longwearing matte foundation so undetectable and natural looking, you’ll have everyone thinking you were Born This Way!
Apply with fingertips, sponge, or foundation brush.
STEP 1: Start at center of face and work outward.
STEP 2: Apply more to achieve desired coverage. For areas of extreme redness or discoloration, stipple on additional coverage.
COMPLETE YOUR LOOK
An entire cruelty-free complexion collection infused with skin-loving ingredients. Perfect your complexion with flawless undetectable coverage.
WATCH NOW
NEW! Healthy Glow Skin Tint Foundation
Broad-Spectrum SPF 30 UVA/UVB Protection & 24-Hour Longwear
GET THE LOOK
Medium-Buildable for Natural-Looking Coverage
Ethereal Light Concealer
24-Hour Wear, Waterproof, Sweat & Humidity-Resistant, Non-Creasing, Delivers Immediate & All-Day Moisture!
Born This Way Ethereal Light Concealer
This buttery, serum-light concealer effortlessly glides on skin to camouflage and cover imperfections for 24 hours
Introducing Born This Way Matte
Feel confident in a longwearing, life-proof matte so undetectable, they’ll think you were Born This Way
Conceal, Contour, Highlight, and Retouch
With Global Beauty Director Elyse!
GET THE LOOK
Born This Way Matte Foundation
Discover the 24-hour flawless, shine-free finish of your dreams
STEP 1: Apply your shade of Born This Way Matte Foundation using fingers, brush or a sponge/blender. Use more or less based on desired coverage. (Try our Shade Finder!)
STEP 2: Highlight & brighten with Born This Way Super Coverage Concealer 1 or 2 shades lighter than your natural skin tone.
STEP 3: Apply sparingly under eyes, on forehead, nose, chin & jawline, then blend out with a brush, or use your fingers to gently blend under eyes.
STEP 4: If you choose, contour with Born This Way Super Coverage Concealer 3 shades deeper than your natural skin tone. Apply under cheekbones, under jawline, on chin, nose & forehead.
STEP 5: Set makeup by pressing Born This Way Ethereal Setting Powder evenly on skin with a powder brush or puff.