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Born This Way Soft Matte Foundation

Oil Controlling Formula + 24-Hour Wear

NET WT. 1.0 OZ. / 30.0 mL
$46.00
Natural Beige
All
Fair
Light
Medium
Tan
Deep
+ more
Light Medium with Neutral Undertones
Details
HOW TO
Ingredients
WHAT IT IS

This ultra high-performance foundation smooths skin’s appearance and helps control oil without dryness for waterproof, sweat and humidity-resistant wear. The lightweight, color-true formula delivers 24-hour coverage that seamlessly covers imperfections, revealing skin that appears naturally flawless.

The buildable, medium-to-full coverage formula masterfully diffuses the line between makeup and skin for soft matte coverage so undetectable, they’ll think you were Born This Way.

FORMULATED WITHOUT
  • Gluten
  • Mineral Oil
  • Parabens
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  • Weightless 24-Hour Wear
  • Medium-To-Full Buildable Coverage
  • Immediate & All-Day Oil Control
  • Color-True Formula
  • Non-Drying + Provides 12 Hours of Moisture
  • 24-Hour Non-Creasing + Non-Caking
  • Decreases Appearance of Pores
  • Delivers a Balanced, Blurred, Soft Matte Finish
  • Helps Smooth Skin’s Appearance for 24 Hours
  • Waterproof, Sweat & Humidity Resistant
  • Non-Comedogenic
  • Cruelty Free + Vegan

Using a foundation brush, sponge, or fingers, blend from the center of face moving outward and down. Repeat for more coverage.

Ingredients: Water\Aqua\Eau, Trimethylsiloxysilicate, Isododecane, Methyl Trimethicone, Neopentyl Glycol Diheptanoate, Lauryl Peg-9 Polydimethylsiloxyethyl Dimethicone, Dimethicone, Butylene Glycol, Phenyl Trimethicone, Magnesium Sulfate, Vinyl Dimethicone/Methicone Silsesquioxane Crosspolymer, Tocopherol, Sodium Hyaluronate, Laminaria Saccharina Extract, Panax Ginseng Root Extract, Rhododendron Ferrugineum Extract, Cocos Nucifera (Coconut) Fruit Juice, Cocos Nucifera (Coconut) Liquid Endosperm, Glycerin, Triethyl Citrate, Methoxy Amodimethicone/Silsesquioxane Copolymer, Cetyl Peg/Ppg-10/1 Dimethicone, Lecithin, Dipropylene Glycol, Xanthan Gum, Dimethicone/Peg-10/15 Crosspolymer, Disteardimonium Hectorite, Silica, Laureth-7, Sodium Citrate, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Phenoxyethanol, Chlorphenesin, Sorbic Acid, [+/- Mica, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491), Iron Oxides (CI 77492), Iron Oxides (CI 77499)]

Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.

BORN THIS WAY

Cruelty-free, complexion-first makeup so natural-looking, they'll think you woke up like this.

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FOUNDATION GUIDE

NEW! BORN THIS WAY
Soft Matte Foundation

BORN THIS WAY
Original Foundation

FINISH:

Soft Matte

COVERAGE:

Medium - Full

BENEFITS:

24-Hour Longwear, Oil-Controlling, Waterproof

FINISH:

Natural

COVERAGE:

Medium - Full

BENEFITS:

Longwearing, Hydrating, Oil-Free, Photo-Friendly

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