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mascara on pink pillow #1 selling prestige mascara in america
Better Than Sex Mascara For the sexiest, most defined lashes possible
foundation products in organizer Oil-free foundation
Born This Way Flawless Foundation Natural-looking and undetectable coverage
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Plumper Gloss Extra strength instant & long-term lip plumper
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chocolate collection products
CHOCOLATE COLLECTION Our Most Indulgent Collection Ever!
lipsticks with pink squares
LADY BOLD COLLECTION Be Bold. Be Confident. Be You.
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BROW COLLECTION Your Brow Game Will Never Be The Same!
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New Products Your New Obsession Is Here!
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standing eyeshadow palette
The Natural Nudes Eye Shadow Palette Inspired by the beauty of real skin tones
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Brow Wig brush-on hair fluffy brow gel Fake the full, fluffy, filled-in look of naturally lush brows!
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several pink tubes of lipstick
lip injection Longwear liquid lipstick For those unafraid of super-saturated, stay-put color.
clear and pink tone lipsticks
lip injection extreme lip plumper Get your perfectly plumped pout!
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Bestsellers
mascara on pink pillow #1 selling prestige mascara in america
Better Than Sex Mascara For the sexiest, most defined lashes possible
foundation products in organizer Oil-free foundation
Born This Way Flawless Foundation Natural-looking and undetectable coverage
lip gloss products
Lip Injection
Plumper Gloss Extra strength instant & long-term lip plumper
Shop all best sellers
All Best Sellers Mascara, Foundation, Lip Plumper & More
New
chocolate collection products
CHOCOLATE COLLECTION Our Most Indulgent Collection Ever!
lipsticks with pink squares
LADY BOLD COLLECTION Be Bold. Be Confident. Be You.
eyebrow products with mirror
BROW COLLECTION Your Brow Game Will Never Be The Same!
heart with pink background
New Products Your New Obsession Is Here!
Face
Foundation Finder See It. Try It. Love It.
Makeup
Foundation
Concealer
Blush
Bronzer
Highlighter
Contour
Brushes
Shop All Makeup
Skincare
Makeup Prep & Primers
Serums & Moisturizers
Skin Treatments & Masks
Hangover Collection
Shop All Skincare
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Born This Way
Hangover Skincare
Guides
Foundation Finder
Concealer Guide
Primer Guide
Vegan-Friendly
Eyes
standing eyeshadow palette
The Natural Nudes Eye Shadow Palette Inspired by the beauty of real skin tones
eyebrow gels opened with brush
Brow Wig brush-on hair fluffy brow gel Fake the full, fluffy, filled-in look of naturally lush brows!
By Category
Eye Shadow
Mascara
Mini Eye Shadow Palettes
Eyeliner
Brows
Faux Mink Lashes
Brushes
Shop All Eyes
By Collection
Better Than Sex
Brow Collection
Too Femme
Vegan-Friendly
Lips
several pink tubes of lipstick
lip injection Longwear liquid lipstick For those unafraid of super-saturated, stay-put color.
clear and pink tone lipsticks
lip injection extreme lip plumper Get your perfectly plumped pout!
By Category
Lipstick
Lip Plumper
Melted Lipstick
Lip Gloss
Lip Treatment
Shop All Lips
Guides
Melted Matte Shade Finder
Plumping Station
Vegan-Friendly
Gifts & Sets
Gifts & Sets Give The Perfect Present, Every Time
Travel Minis So Mini to LOVE!
Pet Accessories Limited-Edition Pet Accessories!
Send a Custom Gift We Made Gifting Easy
Services
VIRTUAL TRY ON See It. Try It. Love It.
HOW TO VIDEOS Learn Our Best Tips & Tricks
GET THE LOOK Unlock The Secrets!
QUIZZES & GUIDES
Foundation Finder
Foundation Comparison
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Primer Comparison
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special offer

Up to 75% off your favorite makeup during
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The Chocolate Collection
Chocolate Collection

The most indulgent collection we've ever created!

EXPERIENCE THE COLLECTION

Born This Way

Experience the Complete Collection

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Born This Way Ethereal Light Illuminating Smoothing Concealer
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Born This Way Ethereal Light Illuminating Smoothing Concealer
$26.00
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Born This Way Super Coverage Multi-Use Concealer
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Born This Way Super Coverage Multi-Use Concealer
$34.00
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SALE
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Born This Way Flawless Coverage Natural Finish Foundation
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Born This Way Flawless Coverage Natural Finish Foundation
$45.00 $31.50
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Born This Way 24-Hour Longwear Matte Finish Foundation
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Born This Way 24-Hour Longwear Matte Finish Foundation
$45.00 $31.50
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Born This Way Ethereal Setting Powder
Born This Way Ethereal Setting Powder
$38.00
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Born This Way Sunset Stripped Eyeshadow Palette
Born This Way Sunset Stripped Eyeshadow Palette
$52.00
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Born This Way The Natural Nudes Eye Shadow Palette
Born This Way The Natural Nudes Eye Shadow Palette
$52.00
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Born This Way Turn Up The Light Complexion-Enhancing Highlighting Palette
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Born This Way Turn Up The Light Complexion-Enhancing Highlighting Palette
$46.00 $27.60
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The Chocolate Collection
The Chocolate Collection

NEW! Born This Way Ethereal Light Concealer

Illuminating Smoothing Concealer

A Buttery Serum-Light Concealer That Delivers All Day Moisture Without Creasing!

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Born This Way Ethereal Light Illuminating Smoothing Concealer

Ethereal Light Concealer

24-Hour Wear, Waterproof, Sweat & Humidity-Resistant, Non-Creasing, Delivers Immediate & All-Day Moisture!

Born This Way Ethereal Light Concealer

This buttery, serum-light concealer effortlessly glides on skin to camouflage and cover imperfections for 24 hours

The Chocolate Collection