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NEW!

PINKER TIMES AHEAD

Catch Feelings for a Collection That's More Than Makeup...It's a Vibe.

Semi-Annual Sale

Up To 75% Off

Select Makeup items for a limited time only!

makeup products

FREE MIRROR
+ 3 MINIS

Too Faced Mirror & 3 mini beauty items of your choice with $60+ order!*
makeup products and pink hearts

Iconic Deals

30% Off Select Mascaras, Eye Liners,
Lip Plumpers & MORE.
SHOP NOW

GET GLOWING

GLOSSY ILLUMINATION

Sweep Cheek Popper on EVERYWHERE for glowy, second-skin radiance

TRENDING BLUSH

Cloud Crush gives your dewy complexion a natural flush of blurred color

ETHEREAL LIGHT

Glowy 24-hour concealer that hydrates & perfects for natural luminosity

PLUMP & SHINY

Lips look glossy, dewy & plumped with Lip Injection Maximum Plump

GET THE LOOK

Italian Spritz

Transport Yourself to Italy! (No Airfare Required) with the Italian Spritz Eye Shadow Palette

STEP 1: Prep eyes with Shadow Insurance to make sure your eye shadow stays crease-proof and waterproof for 24 hours

STEP 2: Sweep shade Toasted In Tuscany, a beautiful matte nude, in the crease, blending upward

STEP 3: Apply Lake Como, a twinkling sky-blue shade, all over lid and around eye, smoking it into lower lash line

STEP 4: Using Better Than Sex Eyeliner in Chocolate, create a winged look

STEP 5: To make this look pop even more, apply shade Lake & Bake over winged liner for added drama

STEP 6: Apply 3 generous coats of Better Than Sex Waterproof Mascara for the ultimate volume, length, and curl that will last all day

Virtual Try On

VIRTUAL TRY-ON

Use virtual try-on & find your new favorite products

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Talk to an expert & get your questions answered!

DONATE AT CHECKOUT

Help save the lives of dogs and cats in America's shelters! Donate at checkout*.

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