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Born This Way Ethereal Light Illuminating Smoothing Concealer

24-Hour Wear, Waterproof

NET WT. 0.16 OZ. / 5.0 mL
$28.00
Sugar
All
Fair
Light
Medium
Tan
Deep
+ more
Fairest with Rosy Undertones
Details
HOW TO
Ingredients

24-Hour Wear

Non-Creasing

Waterproof, Sweat & Humidity-Resistant

WHAT IT IS

This buttery, serum-light concealer effortlessly glides on skin to camouflage and cover imperfections for 24 hours, while improving the appearance of dark circles with a blend of plumping and hydrating Hyaluronic Acid, Aloe Leaf Extract, Daikon Seed Extract and Squalane. Our waterproof formula diminishes signs of fatigue & imperfections while adding a natural luminosity for a look so naturally flawless…they’ll think you were Born This Way!

OUR INSPIRATION

We created this concealer for those who want it all--a flawless complexion and a natural no-makeup glow.

COCONUT WATER: aids in delicately replenishing skin’s moisture levels

ALPINE ROSE: helps empower skin’s health and resilience

HYALURONIC ACID: gives a smoother, more youthful appearance

  • Improves appearance of dark circles
  • Locks down for 24 hours
  • Delivers immediate & all-day moisture
  • Diminishes signs of fatigue
  • Brightens and adds luminosity
  • Waterproof, Vegan, and Cruelty-free
  • Unique, exclusive applicator for both precise application

Powered By:

  • Hyaluronic Acid
  • Daikon Seed Extract
  • Aloe Leaf
  • Squalane

Step 1: Apply onto bare skin or over foundation using the doe-foot applicator. Place concealer in inner corners, hallows of the eyes, and the outer corners.

Step 2: Blend with clean fingertips, sponge, or brush using a pressing technique. Start from the inner corner working outwards and back in. Repeat until concealer is blended into the skin.

PRO TIP: CONCEAL DARK CIRCLE

STEP 1: Color correct using one of the following Born This Way Super Coverage Concealer shades – Cream Puff (fair to light), Taffy (Medium to Tan), or Chai (Tan to Deep).

STEP 2: Apply Born This Way Ethereal Light Concealer on top using the doe-foot applicator and blend with clean fingertips, sponge, or brush

EXPERT TIP: NATURAL HIGHLIGHT

STEP 1: Apply Born This Way Ethereal Light Concealer to high points of the face.

STEP 2: Blend the concealer use a pressing and patting technique with clean fingertips.

women holding foundation bottle

NEW

BORN THIS WAY HEALTHY GLOW

24-Hour Serum Foundation That Moisturizes All Day & Defends Skin With SPF 30 Protection

GET THE LOOK

How To Apply: Healthy Glow

A foundation with SPF 30 protection, all-day hydration & all-day wear—it’s makeup that works like skincare!

STEP 1: Shake the Born This Way Healthy Glow Skin Tint Foundation bottle vigorously

STEP 2: Feel free to use your fingers to apply

STEP 3: If you want more coverage in any particular area, try a stippling technique using your finger to tap back and forth

STEP 4: After the initial application, use a brush or sponge to blend evenly

STEP 5: Using your fingers, tap in Born This Way Ethereal Light Concealer under eyes to brighten & conceal

BORN THIS WAY

An entire cruelty-free complexion collection infused with skin-loving ingredients. Perfect your complexion with flawless undetectable coverage.

HEALTHY GLOW SKIN TINT

SPF 30 UVA/UVB Protection & 24-Hour Longwear

NATURAL FINISH FOUNDATION

Masterfully Diffuse The Line Between Makeup And Skin

ETHEREAL LIGHT CONCEALER

24-Hour Wear, Buttery, Serum-Light Concealer

SUNSET STRIPPED PALETTE

Inspired By The Light Of Golden Hour In California

ETHEREAL SETTING POWDER

Silky, Lightweight, Oil-Absorbing, & Blurring Powder

SUPER COVERAGE CONCEALER

Multi-Use Formula For Conceal, Contour & Highlight

NATURAL NUDES PALETTE

Inspired By The Beauty & Diversity Of Skin Tones

MATTE FINISH FOUNDATION

Lightweight, Oil-Free, 24-Hour Matte Foundation

COMPARE PRODUCTS

CONCEALER GUIDE

BORN THIS WAY
Ethereal Light Concealer

BORN THIS WAY
Super Coverage Concealer

FINISH:

Luminous Natural

COVERAGE:

Medium - Buildable

BENEFITS:

Lightweight, Serum-Like Formula

24-Hour Wear

Brightens & Conceals Dark Circles

FINISH:

Natural

COVERAGE:

Full

BENEFITS:

Multi-Use Hydrating Formula

12-Hour Wear

Conceals, Contours & Highlights

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