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This product is Vegan & always Cruelty-Free!
24-Hour Wear
Non-Creasing
Waterproof, Sweat & Humidity-Resistant
This buttery, serum-light concealer effortlessly glides on skin to camouflage and cover imperfections for 24 hours, while improving the appearance of dark circles with a blend of plumping and hydrating Hyaluronic Acid, Aloe Leaf Extract, Daikon Seed Extract and Squalane. Our waterproof formula diminishes signs of fatigue & imperfections while adding a natural luminosity for a look so naturally flawless…they’ll think you were Born This Way!
We created this concealer for those who want it all--a flawless complexion and a natural no-makeup glow.
COCONUT WATER: aids in delicately replenishing skin’s moisture levels
ALPINE ROSE: helps empower skin’s health and resilience
HYALURONIC ACID: gives a smoother, more youthful appearance
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Step 1: Apply onto bare skin or over foundation using the doe-foot applicator. Place concealer in inner corners, hallows of the eyes, and the outer corners.
Step 2: Blend with clean fingertips, sponge, or brush using a pressing technique. Start from the inner corner working outwards and back in. Repeat until concealer is blended into the skin.
STEP 1: Color correct using one of the following Born This Way Super Coverage Concealer shades – Cream Puff (fair to light), Taffy (Medium to Tan), or Chai (Tan to Deep).
STEP 2: Apply Born This Way Ethereal Light Concealer on top using the doe-foot applicator and blend with clean fingertips, sponge, or brush
STEP 1: Apply Born This Way Ethereal Light Concealer to high points of the face.
STEP 2: Blend the concealer use a pressing and patting technique with clean fingertips.
Ingredients: Water\Aqua\Eau, Hydrogenated Didecene, C9-12 Alkane, Glycerin, Polyglyceryl-4 Isostearate, Trimethylsiloxysilicate, Lauryl Polyglyceryl-3 Polydimethylsiloxyethyl Dimethicone, Caprylic/Capric Triglyceride, Polypropylsilsesquioxane, Isohexadecane, Vp/Hexadecene Copolymer, Cocos Nucifera (Coconut) Fruit Juice, Cocos Nucifera (Coconut) Liquid Endosperm, Helianthus Annuus (Sunflower) Seed Oil, Aloe Barbadensis Leaf Juice, Rosmarinus Officinalis (Rosemary) Leaf Extract, Rhododendron Ferrugineum Extract, Aesculus Hippocastanum (Horse Chestnut) Extract, Raphanus Sativus (Radish) Seed Extract, Argania Spinosa Kernel Oil, Sodium Hyaluronate, Caprylyl Glycol, Octyldodecanol, Stearalkonium Hectorite, Squalane, Tripeptide-1, Coco-Caprylate/Caprate, Citric Acid, Xanthan Gum, Butylene/Ethylene/Styrene Copolymer, Trisodium Ethylenediamine Disuccinate, Ethylene/Propylene/Styrene Copolymer, Propylene Carbonate, 1,2-Hexanediol, Hydrogenated Lecithin, Lecithin, Sodium Chloride, Disteardimonium Hectorite, Hydrogenated Styrene/ Isoprene Copolymer, Fructose, Tocopherol, Tocopheryl Acetate, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Sodium Benzoate, Potassium Sorbate, Phenoxyethanol, Sodium Dehydroacetate, [+/- Titanium Dioxide (Ci 77891), Iron Oxides (Ci 77491), Iron Oxides (Ci 77492), Iron Oxides (Ci 77499)]
Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.
COMPLETE YOUR LOOK
HOW TO:
BORN THIS WAY
ETHEREAL LIGHT CONCEALER
STEP 1: Use applicator to dot concealer under eyes, at inner corners & as needed
STEP 2: Apply on bare skin or over foundation
STEP 3: Blend with clean fingertip, sponge, or brush
BORN THIS WAY
An entire cruelty-free collection infused with skin-loving ingredients. Perfect your complexion with flawless undetectable coverage.
WATCH NOW
SUPER COVERAGE CONCEALER
The 4-in-1 concealer that does it all!
SHOP NOWNEW! Born This Way Soft Blur Setting Powder
Oil Controlling Powder Compact
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Oil Controlling Formula + 24-Hour Wear
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Inspired by the iconic original Born this Way Natural Nudes Eye Shadow Palette!
SHOP NOWEthereal Light Concealer
This buttery, serum-light concealer effortlessly covers imperfections for 24 hours
SHOP NOWConceal, Contour & Highlight
With Global Beauty Director Elyse!
SHOP NOWBORN THIS WAY
Super Coverage Concealer
BORN THIS WAY
Ethereal Light Concealer
FINISH:
Natural
COVERAGE:
Full
BENEFITS:
Multi-Use Hydrating Formula
12-Hour Wear
Conceals, Contours & Highlights
FINISH:
Luminous Natural
COVERAGE:
Medium - Buildable
BENEFITS:
Lightweight, Serum-Like Formula
24-Hour Wear
Brightens & Conceals Dark Circles