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This product is Vegan & always Cruelty-Free!

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Born This Way Ethereal Light Illuminating Smoothing Concealer

24-Hour Wear, Waterproof

NET WT. 0.16 OZ. / 5.0 mL
$29.00
Sugar
All
Fair
Light
Medium
Tan
Deep
+ more
Fairest with Rosy Undertones
Details
HOW TO
Ingredients

24-Hour Wear

Non-Creasing

Waterproof, Sweat & Humidity-Resistant

WHAT IT IS

This buttery, serum-light concealer effortlessly glides on skin to camouflage and cover imperfections for 24 hours, while improving the appearance of dark circles with a blend of plumping and hydrating Hyaluronic Acid, Aloe Leaf Extract, Daikon Seed Extract and Squalane. Our waterproof formula diminishes signs of fatigue & imperfections while adding a natural luminosity for a look so naturally flawless…they’ll think you were Born This Way!

OUR INSPIRATION

We created this concealer for those who want it all--a flawless complexion and a natural no-makeup glow.

COCONUT WATER: aids in delicately replenishing skin’s moisture levels

ALPINE ROSE: helps empower skin’s health and resilience

HYALURONIC ACID: gives a smoother, more youthful appearance

  • Improves appearance of dark circles
  • Locks down for 24 hours
  • Delivers immediate & all-day moisture
  • Diminishes signs of fatigue
  • Brightens and adds luminosity
  • Waterproof, Vegan, and Cruelty-free
  • Unique, exclusive applicator for both precise application

Powered By:

  • Hyaluronic Acid
  • Daikon Seed Extract
  • Aloe Leaf
  • Squalane

Step 1: Apply onto bare skin or over foundation using the doe-foot applicator. Place concealer in inner corners, hallows of the eyes, and the outer corners.

Step 2: Blend with clean fingertips, sponge, or brush using a pressing technique. Start from the inner corner working outwards and back in. Repeat until concealer is blended into the skin.

PRO TIP: CONCEAL DARK CIRCLE

STEP 1: Color correct using one of the following Born This Way Super Coverage Concealer shades – Cream Puff (fair to light), Taffy (Medium to Tan), or Chai (Tan to Deep).

STEP 2: Apply Born This Way Ethereal Light Concealer on top using the doe-foot applicator and blend with clean fingertips, sponge, or brush

EXPERT TIP: NATURAL HIGHLIGHT

STEP 1: Apply Born This Way Ethereal Light Concealer to high points of the face.

STEP 2: Blend the concealer use a pressing and patting technique with clean fingertips.

Ingredients: Water\Aqua\Eau, Hydrogenated Didecene, C9-12 Alkane, Glycerin, Polyglyceryl-4 Isostearate, Trimethylsiloxysilicate, Lauryl Polyglyceryl-3 Polydimethylsiloxyethyl Dimethicone, Caprylic/Capric Triglyceride, Polypropylsilsesquioxane, Isohexadecane, Vp/Hexadecene Copolymer, Cocos Nucifera (Coconut) Fruit Juice, Cocos Nucifera (Coconut) Liquid Endosperm, Helianthus Annuus (Sunflower) Seed Oil, Aloe Barbadensis Leaf Juice, Rosmarinus Officinalis (Rosemary) Leaf Extract, Rhododendron Ferrugineum Extract, Aesculus Hippocastanum (Horse Chestnut) Extract, Raphanus Sativus (Radish) Seed Extract, Argania Spinosa Kernel Oil, Sodium Hyaluronate, Caprylyl Glycol, Octyldodecanol, Stearalkonium Hectorite, Squalane, Tripeptide-1, Coco-Caprylate/Caprate, Citric Acid, Xanthan Gum, Butylene/Ethylene/Styrene Copolymer, Trisodium Ethylenediamine Disuccinate, Ethylene/Propylene/Styrene Copolymer, Propylene Carbonate, 1,2-Hexanediol, Hydrogenated Lecithin, Lecithin, Sodium Chloride, Disteardimonium Hectorite, Hydrogenated Styrene/ Isoprene Copolymer, Fructose, Tocopherol, Tocopheryl Acetate, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Sodium Benzoate, Potassium Sorbate, Phenoxyethanol, Sodium Dehydroacetate, [+/- Titanium Dioxide (Ci 77891), Iron Oxides (Ci 77491), Iron Oxides (Ci 77492), Iron Oxides (Ci 77499)]

Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.

BORN THIS WAY

ETHEREAL LIGHT CONCEALER

REASONS TO LOVE
• 24-Hour Wear
• Non-Creasing
• Waterproof, Sweat & Humidity-Resistant

GET THE LOOK

How To Apply: Healthy Glow

A foundation with SPF 30 protection, all-day hydration & all-day wear—it’s makeup that works like skincare!

STEP 1: Shake the Born This Way Healthy Glow Skin Tint Foundation bottle vigorously

STEP 2: Feel free to use your fingers to apply

STEP 3: If you want more coverage in any particular area, try a stippling technique using your finger to tap back and forth

STEP 4: After the initial application, use a brush or sponge to blend evenly

STEP 5: Using your fingers, tap in Born This Way Ethereal Light Concealer under eyes to brighten & conceal

BORN THIS WAY

Cruelty-free, complexion-first makeup so natural-looking, they'll think you woke up like this.

SUPER COVERAGE

SETTING POWDER

NATURAL FINISH

NATURAL NUDES

COMPARE PRODUCTS

CONCEALER GUIDE

BORN THIS WAY
Ethereal Light Concealer

BORN THIS WAY
Super Coverage Concealer

FINISH:

Luminous Natural

COVERAGE:

Medium - Buildable

BENEFITS:

Lightweight, Serum-Like Formula

24-Hour Wear

Brightens & Conceals Dark Circles

FINISH:

Natural

COVERAGE:

Full

BENEFITS:

Multi-Use Hydrating Formula

12-Hour Wear

Conceals, Contours & Highlights

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