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24-Hour Wear
Non-Creasing
Waterproof, Sweat & Humidity-Resistant
This buttery, serum-light concealer effortlessly glides on skin to camouflage and cover imperfections for 24 hours, while improving the appearance of dark circles with a blend of plumping and hydrating Hyaluronic Acid, Aloe Leaf Extract, Daikon Seed Extract and Squalane. Our waterproof formula diminishes signs of fatigue & imperfections while adding a natural luminosity for a look so naturally flawless…they’ll think you were Born This Way!
We created this concealer for those who want it all--a flawless complexion and a natural no-makeup glow.
COCONUT WATER: aids in delicately replenishing skin’s moisture levels
ALPINE ROSE: helps empower skin’s health and resilience
HYALURONIC ACID: gives a smoother, more youthful appearance
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Step 1: Apply onto bare skin or over foundation using the doe-foot applicator. Place concealer in inner corners, hallows of the eyes, and the outer corners.
Step 2: Blend with clean fingertips, sponge, or brush using a pressing technique. Start from the inner corner working outwards and back in. Repeat until concealer is blended into the skin.
STEP 1: Color correct using one of the following Born This Way Super Coverage Concealer shades – Cream Puff (fair to light), Taffy (Medium to Tan), or Chai (Tan to Deep).
STEP 2: Apply Born This Way Ethereal Light Concealer on top using the doe-foot applicator and blend with clean fingertips, sponge, or brush
STEP 1: Apply Born This Way Ethereal Light Concealer to high points of the face.
STEP 2: Blend the concealer use a pressing and patting technique with clean fingertips.
NEW
BORN THIS WAY HEALTHY GLOW
24-Hour Serum Foundation That Moisturizes All Day & Defends Skin With SPF 30 Protection
COMPLETE YOUR LOOK
GET THE LOOK
How To Apply: Healthy Glow
A foundation with SPF 30 protection, all-day hydration & all-day wear—it’s makeup that works like skincare!
STEP 1: Shake the Born This Way Healthy Glow Skin Tint Foundation bottle vigorously
STEP 2: Feel free to use your fingers to apply
STEP 3: If you want more coverage in any particular area, try a stippling technique using your finger to tap back and forth
STEP 4: After the initial application, use a brush or sponge to blend evenly
STEP 5: Using your fingers, tap in Born This Way Ethereal Light Concealer under eyes to brighten & conceal
An entire cruelty-free complexion collection infused with skin-loving ingredients. Perfect your complexion with flawless undetectable coverage.
WATCH NOW
NEW! Healthy Glow Skin Tint Foundation
Broad-Spectrum SPF 30 UVA/UVB Protection & 24-Hour Longwear
GET THE LOOK
Medium-Buildable for Natural-Looking Coverage
Ethereal Light Concealer
24-Hour Wear, Waterproof, Sweat & Humidity-Resistant, Non-Creasing, Delivers Immediate & All-Day Moisture!
Born This Way Ethereal Light Concealer
This buttery, serum-light concealer effortlessly glides on skin to camouflage and cover imperfections for 24 hours
Introducing Born This Way Matte
Feel confident in a longwearing, life-proof matte so undetectable, they’ll think you were Born This Way
Conceal, Contour, Highlight, and Retouch
With Global Beauty Director Elyse!
BORN THIS WAY
Ethereal Light Concealer
BORN THIS WAY
Super Coverage Concealer
FINISH:
Luminous Natural
COVERAGE:
Medium - Buildable
BENEFITS:
Lightweight, Serum-Like Formula
24-Hour Wear
Brightens & Conceals Dark Circles
FINISH:
Natural
COVERAGE:
Full
BENEFITS:
Multi-Use Hydrating Formula
12-Hour Wear
Conceals, Contours & Highlights