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Conceal, contour, highlight, and retouch with this super perfecting, natural finish concealer/makeup hybrid. The ultimate multi-use formula for a modern and hydrated photo-ready complexion.
Fully-loaded pigments provide maximum coverage with an undetectable finish for a look so flawless, they’ll think you were Born This Way.
Super Coverage is clinically tested to boost moisture instantly by 52%
Inspired by the need for a versatile, natural-looking concealer, Born This Way Super Coverage flawlessly hides every imperfection with a formula so weightless, hydrating, and nourishing, you’ll want to use it all over, not just on spots.
To retouch/conceal under eyes & hide hyperpigmentation: Place a dot directly on area of discoloration and blend with fingers, concealer brush, or sponge in a pressing (stippling) motion until flawless.
To conceal blemishes:
STEP 1: Place a dot on blemish for precision coverage and tap to blend.
STEP 2: Use edge or tip of applicator to sculpt with a fine line for precision highlighting and contouring.
STEP 3: Use flat side of doe foot for full delivery.
CONTOUR: Choose neutral to cool-toned shades 3 tones darker than skin tone to create a believable shadow and shape.
HIGHTLIGHT: Choose a shade 2-3 shades lighter than your natural skin tone and in your same undertone.
COMPLETE YOUR LOOK
ON-THE-GO
Full-Size Favorites In Perfectly Portable Mini Sizes
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Born This Way Matte Foundation
Discover the 24-hour flawless, shine-free finish of your dreams
STEP 1: Apply your shade of Born This Way Matte Foundation using fingers, brush or a sponge/blender. Use more or less based on desired coverage. (Try our Shade Finder!)
STEP 2: Highlight & brighten with Born This Way Super Coverage Concealer 1 or 2 shades lighter than your natural skin tone.
STEP 3: Apply sparingly under eyes, on forehead, nose, chin & jawline, then blend out with a brush, or use your fingers to gently blend under eyes.
STEP 4: If you choose, contour with Born This Way Super Coverage Concealer 3 shades deeper than your natural skin tone. Apply under cheekbones, under jawline, on chin, nose & forehead.
STEP 5: Set makeup by pressing Born This Way Ethereal Setting Powder evenly on skin with a powder brush or puff.
An entire cruelty-free complexion collection infused with skin-loving ingredients. Perfect your complexion with flawless undetectable coverage.
WATCH NOW
NEW! Healthy Glow Skin Tint Foundation
Broad-Spectrum SPF 30 UVA/UVB Protection & 24-Hour Longwear
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Medium-Buildable for Natural-Looking Coverage
Ethereal Light Concealer
24-Hour Wear, Waterproof, Sweat & Humidity-Resistant, Non-Creasing, Delivers Immediate & All-Day Moisture!
Born This Way Ethereal Light Concealer
This buttery, serum-light concealer effortlessly glides on skin to camouflage and cover imperfections for 24 hours
Introducing Born This Way Matte
Feel confident in a longwearing, life-proof matte so undetectable, they’ll think you were Born This Way
Conceal, Contour, Highlight, and Retouch
With Global Beauty Director Elyse!
BORN THIS WAY
Ethereal Light Concealer
BORN THIS WAY
Super Coverage Concealer
FINISH:
Luminous Natural
COVERAGE:
Medium - Buildable
BENEFITS:
Lightweight, Serum-Like Formula
24-Hour Wear
Brightens & Conceals Dark Circles
FINISH:
Natural
COVERAGE:
Full
BENEFITS:
Multi-Use Hydrating Formula
12-Hour Wear
Conceals, Contours & Highlights
Yes, our bestseller Born This Way Super Coverage Concealer is water based.
Born This Way Super Coverage Concealer is $35.00.
Born This Way Super Coverage Concealer is non-comodegenic and perfect for everyday use to cover dark circles, undereye bags, & blemishes.
No, Born This Way Super Coverage Concealer does not oxidize.
Our hydrating Born This Way Super Coverage Concealer is good for dry skin because it boosts moisture.
No, Born This Way Super Coverage Concealer is not silicone based.