To celebrate 20 years of making the world more fabulous, we took the original collection from 1998 that started it all and reinvented it with a dazzling 2018 twist.

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It all started with two boys, a dream, & glitter eyeshadow...

Jerrod & Jeremy created Too Faced in 1998, bringing fun and glamour back to the beauty business. Now, 20 years later, Too Faced is celebrating their birthday with the ultimate anniversary collection.


Cheers to 20 Years Model Search

Get an inside look as Jerrod joins forces with Wilhelmina to conduct the biggest model search in Too Faced history to find the face of this new collection—making one lucky girl’s dream of becoming a model come true.

Episode 3

The wait is finally over! Jerrod’s mind is blown when his creative team unveils the Cheers to 20 Years Collection, then he makes the dream of becoming the next Too Faced model come true for one lucky girl.

Episode 1

For the first time ever, go behind closed doors to watch Jerrod and his creative team brainstorm the ultimate collection that celebrates Too Faced’s 20th, then meet the top 10 beauties who will compete for the modeling opportunity of a lifetime.

Episode 2

The competition gets fierce as the top 10 finalists flaunt everything they have for the camera and share why they deserve to be the model for Too Faced’s 20th birthday collection.

Too faced then & now eye shadow palette

This limited edition then & now eye shadow palette features the original 10 shades (in a modern formula, of course) and 10 completely new shades, inspired by the originals, reimagined with a 2018 twist

GET THESE SHADOWS

See how they’ve changed

Circa 1998 Circa 2018

What makes it amazing

  • Modern mix of gorgeous browns, purples, blues and greens
  • 20 pearl, matte, and glitter shades
  • Creamy, buttery texture for easy blendability
  • Smells like yummy birthday cake

Get the look

  • Circa 1998 Look

    Party like it’s 1998 with an original Too Faced look that brought fun and glamour back to the beauty industry.

  • Step 1:

    Using your finger, mix Glitter Glue and a blend of both shades of Ooh And Ahh from Then & Now Eye Shadow Palette and apply to lid.

  • Step 2:

    Smudge a mixture of Ooh And Ahh along lower lash line using All Over Shadow Brush.

  • Step 3:

    Apply Melted Matte in Cool Girl in a thin line along outer lip line using Liner Brush.

  • Step 4:

    Apply Throwback Metallic Sparkle Lipstick in Miss Thing all over lips.

  • Step 5:

    Finish the look with Better Than Birthday Sex Mascara.

  • Circa 2018 Look

    Live in the moment with a modern look that celebrates the original Too Faced girl.

  • Step 1:

    Using your finger, mix Glitter Glue and the light shade of Ooh La La from Then & Now Eye Shadow Palette and apply to lid.

  • Step 2:

    Create a winged liner along upper lash line using Sketch Marker in Black. Smoke it out with the black shade of Ooh La La on top of winged liner and smudge along lower lash line using Liner Brush.

  • Step 3:

    Apply Better Than Birthday Sex Mascara.

  • Step 4:

    Finish the look by applying Throwback Metallic Sparkle Lipstick in Miss Thing all over lips.

GET THE LOOK

Better than birthday sex mascara

Our iconic and bestselling mascara has been dolled up in limited edition glitter packaging and is ready for some "Birthday Sex" to celebrate Too Faced's 20th!


What makes it amazing

  • Film-forming polymers lock curl in place
  • Hourglass-shaped brush helps coat every lash
  • Acacia Senegai Tree extract sets volume
GET BIRTHDAY SEX

Throwback metallic sparkle lipstick

In 1998, Too Faced started with 8 original metallic lipsticks. For our 20th birthday, we reimagined the original shades with a 2018 twist and a creamy, comfortable formula for 10 new throwback sparkle shades.

GET GLITTERING
  • BIONIC
  • HOOCHIE
  • HOT FLASH
  • MARCIA MARCIA MARCIA
  • MISS THING
  • PIXIE STICK
  • THAT GIRL
  • TRAMPULA
  • TF 20
  • TOO TOO HOT

What makes it amazing

  • 2 brand-new 20th anniversary shades
  • Creamy, comfortable wear
  • Multi-reflective glitter finish for high-pigment payoff
  • Smells like birthday cake

Shop the Collection

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