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KISSING JUICY TINT Long-lasting color in your fave juicy scents!
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QUICKIE QUEEN The easiest eye shadow you’ve ever used!
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KISSING JUICY TINT Long-lasting color in your fave juicy scents!
SHOP NOW
RIBBON WRAPPED LASH Wrap your lashes in EXTREME length!
SHOP NOW
QUICKIE QUEEN The easiest eye shadow you’ve ever used!
SHOP NOW
JUST DROPPED
Kissing Juicy Tint
Ribbon Wrapped Lash Mascara
Quickie Queen Eye Shadow Stick
Bronzing Stick - NEW SHADES!
Lip Injection Plumping Clicks
Shop New Arrivals
Bestsellers
Mascara
BETTER THAN SEX MASCARA For The Sexiest, Most Defined Lashes Possible
SHOP NOW
Concealer
SUPER COVERAGE CONCEALER Conceal, Contour, Highlight & Retouch
SHOP NOW
Blush
CLOUD CRUSH
BLUSH Buildable, Blendable, Cloud-Like Kiss of Color
SHOP NOW
Lip Gloss
SHOP ALL BESTSELLERS Mascara, Concealer, Blush & More
SHOP NOW
Face
CHOCOLATE SOLEIL BRONZING STICK Shade Extension!
SHOP NOW
BY CATEGORY
Foundation
Concealer
Blush
Bronzer & Contour
Highlighters
Setting Spray & Powder
Primers
Shop All Face
TOOLS
Shade Finder
Virtual Try-On
Comparison Guides
Eyes
RIBBON WRAPPED LASH Wrap Your Lashes In EXTREME Length
SHOP NOW
By Category
Eye Shadow
Mascara
Eyeliner
Brows
Shop All Eyes
TOOLS
Get The Look
Virtual Try-On
Comparison Guides
Lips
KISSING JUICY TINT Long-lasting color in your fave juicy scents!
SHOP NOW
By Category
Lip Plumper
Lipstick
Lip Liners
Lip Gloss
Lip Balms
Shop All Lips
TOOLS
Lip Pairings
Virtual Try-On
Comparison Guides
Makeup
Gifts & Sets
VALUE KITS & SETS Give The Perfect Present, Every Time
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Under $30
Under $50
Value Sets
Shop All
SHOP BY OCCASION
Wedding
Just Because
Thank You
Birthday
Shop All
SHOP BY SCENT
Chocolate
Sweet
Fresh & Floral
Fruity
Shop All
Travel Size
Offers
Sale
SALE Stock Up & Save!
SHOP NOW
AFTERPAY Available at Checkout!
SHOP NOW
Offers
Value Sets
Afterpay
Shop All Sale
All Promotions
Discover
VIRTUAL TRY-ON See It. Try It. Love It.
TRY IT ON
GET THE LOOK Learn Our Best Tips & Tricks From The Pros
LEARN MORE
COMPARISON GUIDES
Foundations
Concealers
Mascaras
Lip Plumpers
Bronzers
Lipsticks
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Shop By Scent
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COMPLEXION REGIMENS

Perfect product pairings for a flawless complexion

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Healthy SkinRadiantNaturalMatte
COMPLETE YOUR LOOK

NATURAL RADIANT

Pair Born This Way Foundation with Ethereal Light Concealer & Ethereal Setting Powder for a flawless natural finish.

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Born This Way Flawless Coverage Natural Finish Foundation Born This Way Flawless Coverage Natural Finish Foundation
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Born This Way Flawless Coverage Natural Finish Foundation
Undetectable, Flawless Coverage
$47.00
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Born This Way Ethereal Light Illuminating Smoothing Concealer Born This Way Ethereal Light Illuminating Smoothing Concealer
Milkshake
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Born This Way Ethereal Light Illuminating Smoothing Concealer
24-Hour Wear, Waterproof
$29.00
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Born This Way Ethereal Setting Powder Born This Way Ethereal Setting Powder
Born This Way Ethereal Setting Powder
Reduce Shine & Absorbs Oil
$42.00
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COMPLETE YOUR LOOK

NATURAL

Pair Born This Way Foundation with Born This Way Super Coverage Concealer & Ethereal Setting Powder for a natural medium-to-full coverage finish.

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Born This Way Flawless Coverage Natural Finish Foundation Born This Way Flawless Coverage Natural Finish Foundation
Ganache
All
Fair
Light
Medium
Tan
Deep
+ -
+ more
Born This Way Flawless Coverage Natural Finish Foundation
Undetectable, Flawless Coverage
$47.00
Add to Bag
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TRY IT ON
Born This Way Super Coverage Multi-Use Concealer Born This Way Super Coverage Multi-Use Concealer
Nude
All
Fair
Light
Medium
Tan
Deep
+ -
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Born This Way Super Coverage Multi-Use Concealer
Flawless, Hydrating, Longwearing
$36.00
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Born This Way Ethereal Setting Powder Born This Way Ethereal Setting Powder
Born This Way Ethereal Setting Powder
Reduce Shine & Absorbs Oil
$42.00
Add to Bag
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SHADE FINDER!

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FIND YOUR SHADE
COMPLETE YOUR LOOK

MATTE

Pair Born This Way Matte Foundation with Born This Way Super Coverage Concealer & Ethereal Setting Powder for a matte medium-to-full coverage finish.

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Born This Way Super Coverage Multi-Use Concealer Born This Way Super Coverage Multi-Use Concealer
Nude
All
Fair
Light
Medium
Tan
Deep
+ -
+ more
Born This Way Super Coverage Multi-Use Concealer
Flawless, Hydrating, Longwearing
$36.00
Add to Bag
Shop Now
Born This Way Ethereal Setting Powder Born This Way Ethereal Setting Powder
Born This Way Ethereal Setting Powder
Reduce Shine & Absorbs Oil
$42.00
Add to Bag
Shop Now

 

SHADE FINDER!

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Matches Virtually!

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