Skip navigation and go to main content
Cruelty Free
Dedicated to cruelty free beauty.
Cart
Cart
Bestsellers
Mascara
Better Than Sex Mascara For The Sexiest, Most Defined Lashes Possible
Concealer
Born This Way Super Coverage Concealer Conceal, Contour, Highlight & Retouch
Blush
Cloud Crush Blush Buildable, Blendable, Cloud-Like Kiss of Color
Lip Gloss
Shop All Bestsellers Mascara, Concealer, Blush & More
New
RIBBON WRAPPED LASH MASCARA Wrap Your Lashes In EXTREME Length
QUICKIE QUEEN The easiest eye shadow you’ve ever used!
BRONZING STICK 3 NEW shades of your favorite Bronzing Stick
JUST DROPPED
Ribbon Wrapped Lash Mascara
Quickie Queen Eye Shadow Stick
Bronzing Stick - NEW SHADES!
Lip Injection Plumping Clicks
Pillow Balm - NEW LOOK!
Shop All New
Face
Makeup
Foundation
Concealer
Blush
Bronzer & Contour
Highlighters
Setting Spray & Powder
Travel Size
Shop All Makeup
Skincare
Primers
Serums & Moisturizers
Shop All Skincare
By Collection
Born This Way
Chocolate Soleil
Insurance Collection
Hangover Skincare
Vegan-Friendly
More Fun
Shade Finder
Complexion Regimens
No-Makeup Look
Glowy Skin
Foundation Guide
Concealer Guide
Bronzer Guide
Primer Guide
Setting Spray Guide
Eyes
RIBBON WRAPPED LASH MASCARA Wrap Your Lashes In EXTREME Length
By Category
Eye Shadow Palettes
Mascara
Lash Primer
Mini Eye Shadow Palettes
Eyeliner
Brows
Travel Size
Shop All Eyes
By Collection
Better Than Sex
Born This Way
Insurance Collection
Brow Collection
Vegan-Friendly
More Fun
Get The Look
Mascara Guide
Brow Guide
Ribbon Wrapped Art Contest
Lips
NEW! PLUMPING CLICKS Instant Color, Instant Shine, Instant PLUMP!
By Category
Lip Plumper
Lipstick
Lip Liners
Lip Gloss
Lip Balms
Travel Size
Shop All Lips
By Collection
Lip Injection
Kissing Jelly
Pillow Balm
Lady Bold
Vegan-Friendly
More Fun
Lip Pairings
Red Lipstick
Lip Plumper Guide
Lip Liner Guide
Lipstick Guide
Lip Balm Guide
Gifts & Sets
VALUE KITS & SETS Give The Perfect Present, Every Time
SHOP BY PRICE
Under $30
Under $50
Online Exclusives
Minis
Value Sets
Shop All
SHOP BY OCCASION
Wedding
Just Because
Thank You
Birthday
Shop All
SHOP BY SCENT
Chocolate
Sweet
Fresh & Floral
Fruity
Shop All
Trends
AS SEEN ON SOCIAL Get Ready With Us! Learn The Hottest Trends & Looks
NEW LIMITED DROP Lip Injection Lip Blush: pH-Activated Color For The Perfect Pink!
TUBING MASCARA Try the #tubingmascara EXTREME LENGTH trend with Ribbon Wrapped Lash Mascara!
MORE FUN
Fantasy Factory - Lip Blush
Bridal Shop
#BabyPinkBlush
#ChocolateMakeup
#90sMakeup
#PopPrincess
#BerryKiss
Lip Pairings
Travel Size
Services
VIRTUAL TRY-ON See It. Try It. Love It.
GET THE LOOK Learn Our Best Tips & Tricks From The Pros
COMPARISON GUIDES
Foundations
Concealers
Mascaras
Lip Plumpers
Lip Liners
Brows
Primers
MORE FUN
Live Beauty Chat
Shade Finder
Valentine's Gift Finder
Lip Pairings
Get The Look
Virtual Try-On
Ingredient Glossary
Gift Wrap
About Us
Offers
Ribbon Wrapped Art Contest Enter to Win $10,000!
FREE SHIPPING With $50+ Orders!
Sale
SALE Stock Up & Save!
Offers
Promotions
Ribbon Wrapped Art Contest
Events
Value Sets
Online Exclusives
Travel Size
Afterpay
Shop All Sale
Bestsellers
Mascara
Better Than Sex Mascara For The Sexiest, Most Defined Lashes Possible
Concealer
Born This Way Super Coverage Concealer Conceal, Contour, Highlight & Retouch
Blush
Cloud Crush Blush Buildable, Blendable, Cloud-Like Kiss of Color
Lip Gloss
Shop All Bestsellers Mascara, Concealer, Blush & More
New
RIBBON WRAPPED LASH MASCARA Wrap Your Lashes In EXTREME Length
QUICKIE QUEEN The easiest eye shadow you’ve ever used!
BRONZING STICK 3 NEW shades of your favorite Bronzing Stick
JUST DROPPED
Ribbon Wrapped Lash Mascara
Quickie Queen Eye Shadow Stick
Bronzing Stick - NEW SHADES!
Lip Injection Plumping Clicks
Pillow Balm - NEW LOOK!
Shop All New
Face
Makeup
Foundation
Concealer
Blush
Bronzer & Contour
Highlighters
Setting Spray & Powder
Travel Size
Shop All Makeup
Skincare
Primers
Serums & Moisturizers
Shop All Skincare
By Collection
Born This Way
Chocolate Soleil
Insurance Collection
Hangover Skincare
Vegan-Friendly
More Fun
Shade Finder
Complexion Regimens
No-Makeup Look
Glowy Skin
Foundation Guide
Concealer Guide
Bronzer Guide
Primer Guide
Setting Spray Guide
Eyes
RIBBON WRAPPED LASH MASCARA Wrap Your Lashes In EXTREME Length
By Category
Eye Shadow Palettes
Mascara
Lash Primer
Mini Eye Shadow Palettes
Eyeliner
Brows
Travel Size
Shop All Eyes
By Collection
Better Than Sex
Born This Way
Insurance Collection
Brow Collection
Vegan-Friendly
More Fun
Get The Look
Mascara Guide
Brow Guide
Ribbon Wrapped Art Contest
Lips
NEW! PLUMPING CLICKS Instant Color, Instant Shine, Instant PLUMP!
By Category
Lip Plumper
Lipstick
Lip Liners
Lip Gloss
Lip Balms
Travel Size
Shop All Lips
By Collection
Lip Injection
Kissing Jelly
Pillow Balm
Lady Bold
Vegan-Friendly
More Fun
Lip Pairings
Red Lipstick
Lip Plumper Guide
Lip Liner Guide
Lipstick Guide
Lip Balm Guide
Gifts & Sets
VALUE KITS & SETS Give The Perfect Present, Every Time
SHOP BY PRICE
Under $30
Under $50
Online Exclusives
Minis
Value Sets
Shop All
SHOP BY OCCASION
Wedding
Just Because
Thank You
Birthday
Shop All
SHOP BY SCENT
Chocolate
Sweet
Fresh & Floral
Fruity
Shop All
Trends
AS SEEN ON SOCIAL Get Ready With Us! Learn The Hottest Trends & Looks
NEW LIMITED DROP Lip Injection Lip Blush: pH-Activated Color For The Perfect Pink!
TUBING MASCARA Try the #tubingmascara EXTREME LENGTH trend with Ribbon Wrapped Lash Mascara!
MORE FUN
Fantasy Factory - Lip Blush
Bridal Shop
#BabyPinkBlush
#ChocolateMakeup
#90sMakeup
#PopPrincess
#BerryKiss
Lip Pairings
Travel Size
Services
VIRTUAL TRY-ON See It. Try It. Love It.
GET THE LOOK Learn Our Best Tips & Tricks From The Pros
COMPARISON GUIDES
Foundations
Concealers
Mascaras
Lip Plumpers
Lip Liners
Brows
Primers
MORE FUN
Live Beauty Chat
Shade Finder
Valentine's Gift Finder
Lip Pairings
Get The Look
Virtual Try-On
Ingredient Glossary
Gift Wrap
About Us
Offers
Ribbon Wrapped Art Contest Enter to Win $10,000!
FREE SHIPPING With $50+ Orders!
Sale
SALE Stock Up & Save!
Offers
Promotions
Ribbon Wrapped Art Contest
Events
Value Sets
Online Exclusives
Travel Size
Afterpay
Shop All Sale
> LOGOUT
United States

COMPLEXION REGIMENS

Perfect product pairings for a flawless complexion

SELECT A FINISH:

Healthy SkinRadiantNaturalMatte
COMPLETE YOUR LOOK

NATURAL RADIANT

Pair Born This Way Foundation with Ethereal Light Concealer & Ethereal Setting Powder for a flawless natural finish.

TRY IT ON
Born This Way Flawless Coverage Natural Finish Foundation Born This Way Flawless Coverage Natural Finish Foundation
Warm Beige
All
Fair
Light
Medium
Tan
Deep
+ -
+ more
Born This Way Flawless Coverage Natural Finish Foundation
Undetectable, Flawless Coverage
$47.00
Add to Bag
Shop Now
TRY IT ON
Born This Way Ethereal Light Illuminating Smoothing Concealer Born This Way Ethereal Light Illuminating Smoothing Concealer
Milkshake
All
Fair
Light
Medium
Tan
Deep
+ -
+ more
Born This Way Ethereal Light Illuminating Smoothing Concealer
24-Hour Wear, Waterproof
$29.00
Add to Bag
Shop Now
Born This Way Ethereal Setting Powder Born This Way Ethereal Setting Powder
Born This Way Ethereal Setting Powder
Reduce Shine & Absorbs Oil
$42.00
Add to Bag
Shop Now

 

SHADE FINDER!

MATCH ME
FIND YOUR SHADE
COMPLETE YOUR LOOK

NATURAL

Pair Born This Way Foundation with Born This Way Super Coverage Concealer & Ethereal Setting Powder for a natural medium-to-full coverage finish.

TRY IT ON
Born This Way Flawless Coverage Natural Finish Foundation Born This Way Flawless Coverage Natural Finish Foundation
Warm Beige
All
Fair
Light
Medium
Tan
Deep
+ -
+ more
Born This Way Flawless Coverage Natural Finish Foundation
Undetectable, Flawless Coverage
$47.00
Add to Bag
Shop Now
TRY IT ON
Born This Way Super Coverage Multi-Use Concealer Born This Way Super Coverage Multi-Use Concealer
Nude
All
Fair
Light
Medium
Tan
Deep
+ -
+ more
Born This Way Super Coverage Multi-Use Concealer
Flawless, Hydrating, Longwearing
$36.00
Add to Bag
Shop Now
Born This Way Ethereal Setting Powder Born This Way Ethereal Setting Powder
Born This Way Ethereal Setting Powder
Reduce Shine & Absorbs Oil
$42.00
Add to Bag
Shop Now

 

SHADE FINDER!

MATCH ME
FIND YOUR SHADE
COMPLETE YOUR LOOK

MATTE

Pair Born This Way Matte Foundation with Born This Way Super Coverage Concealer & Ethereal Setting Powder for a matte medium-to-full coverage finish.

TRY IT ON
Born This Way Super Coverage Multi-Use Concealer Born This Way Super Coverage Multi-Use Concealer
Nude
All
Fair
Light
Medium
Tan
Deep
+ -
+ more
Born This Way Super Coverage Multi-Use Concealer
Flawless, Hydrating, Longwearing
$36.00
Add to Bag
Shop Now
Born This Way Ethereal Setting Powder Born This Way Ethereal Setting Powder
Born This Way Ethereal Setting Powder
Reduce Shine & Absorbs Oil
$42.00
Add to Bag
Shop Now

 

SHADE FINDER!

MATCH ME
FIND YOUR SHADE
MORE FUN

SERVICES YOU’LL LOVE

Virtual Try On

VIRTUAL TRY-ON

Find your perfect makeup matches virtually!

TRY IT ON

FIND YOUR SHADE

Find your perfect foundation & concealer matches

MATCH ME
Foundation Comparison

COMPARE FOUNDATIONS

Explore our foundations & find your perfect match

SHOW ME
Concealer Comparison

EXPLORE CONCEALERS

Compare concealers & find your right coverage

FIND MINE
TOP