Skip navigation and go to main content
Cruelty Free
Dedicated to cruelty free beauty.
Cart
Cart
PINK WEEK
Holiday Gifts
HOLIDAY GIFT GUIDE Explore Gifts Everyone Wants To Receive!
Advent Calendar Discover 5 Days of 40% Off Deals
GIFT GUIDE
Under $30
Under $50
Value Kits & Sets
Stocking Minis
Online Exclusive
Bestsellers
Appley Collection
Shop By Scent
Shop All Gifts
OUR SERVICES
Live Beauty Chat
Gift Finder Quiz
Virtual Try-On
Special Offers
Holiday Gift Guide
Shop By Scent
Get The Look
Lip Pairings
Trending
Gift Wrap
Bestsellers
mascara on pink pillow #1 selling prestige mascara in america
Better Than Sex Mascara For The Sexiest, Most Defined Lashes Possible
foundation products in organizer Oil-free foundation
Born This Way Flawless Foundation Natural-Looking & Undetectable Coverage
lip gloss products
Lip Injection
Plumper Gloss Extra Strength Instant & Long-Term Lip Plumper
Shop all best sellers
All Best Sellers Mascara, Foundation, Lip Plumper & More
New
YOU'RE A GEM Limited-Edition 3-Piece Eye Luxury Eye Set
PILLOW BALM DUO Limited- Edition Two-Piece Pillow Balm Set
JEWEL CRUSH Limited Edition Blush & Highlighter Set
JUST DROPPED
Limited Edition Holiday
Limited Edition Value Sets
Appley In Love Collection
Holiday Gift Guide
Soft Blur Setting Powder
Disco Crush Eye + Face Sparkle
Kissing Jelly Lip Oil Gloss
Shop All New
Face
Makeup
Foundation
Concealer
Blush
Bronzer & Contour
Highlighters
Setting Spray & Powder
Travel Size
Shop All Makeup
Skincare
Primers
Serums & Moisturizers
Shop All Skincare
By Collection
Born This Way
Chocolate Soleil
Insurance Collection
Hangover Skincare
Vegan-Friendly
More Fun
Shade Finder
Complexion Regimens
No-Makeup Look
Glowy Skin
Foundation Guide
Concealer Guide
Bronzer Guide
Primer Guide
Setting Spray Guide
Eyes
YOU'RE A GEM Limited-Edition 3-Piece Eye Luxury Eye Set
By Category
Eye Shadow Palettes
Mascara
Lash Primer
Mini Eye Shadow Palettes
Eyeliner
Brows
Travel Size
Shop All Eyes
By Collection
Better Than Sex
Born This Way
Insurance Collection
Brow Collection
Vegan-Friendly
More Fun
Get The Look
Mascara Guide
Brow Guide
Lips
KISSING JELLY PAIR Limited Edition Kissing Jelly Lip Oil Gloss Duo
By Category
Lip Plumper
Lipstick
Lip Liners
Lip Gloss
Lip Balms & Serums
Travel Size
Shop All Lips
By Collection
Lip Injection
Kissing Jelly
Pillow Balm
Lady Bold
Vegan-Friendly
More Fun
Lip Pairings
Red Lipstick
Lip Plumper Guide
Lip Liner Guide
Lipstick Guide
Lip Balm Guide
Trends
AS SEEN ON SOCIAL Get Ready With Us! Learn The Hottest Trends & Looks
NEW LIMITED DROP Lip Injection Lip Blush: pH-Activated Color For The Perfect Pink!
90S MAKEUP Pack your bags for a nostalgia trip, 90s Makeup is trending!
MORE FUN
Fantasy Factory - Lip Blush
Bridal Shop
#90sMakeup
#PopPrincess
#BerryKiss
#Appletini
#RedDelicious
Lip Pairings
Travel Size
Services
VIRTUAL TRY-ON See It. Try It. Love It.
GET THE LOOK Learn Our Best Tips & Tricks From The Pros
COMPARISON GUIDES
Foundations
Concealers
Mascaras
Lip Plumpers
Lip Liners
Brows
Primers
MORE FUN
Live Beauty Chat
Gift Finder Quiz
Shade Finder
Lip Pairings
Trending
Get The Look
Virtual Try-On
Shop By Scent
Gift Wrap
About Us
PINK WEEK
Holiday Gifts
HOLIDAY GIFT GUIDE Explore Gifts Everyone Wants To Receive!
Advent Calendar Discover 5 Days of 40% Off Deals
GIFT GUIDE
Under $30
Under $50
Value Kits & Sets
Stocking Minis
Online Exclusive
Bestsellers
Appley Collection
Shop By Scent
Shop All Gifts
OUR SERVICES
Live Beauty Chat
Gift Finder Quiz
Virtual Try-On
Special Offers
Holiday Gift Guide
Shop By Scent
Get The Look
Lip Pairings
Trending
Gift Wrap
Bestsellers
mascara on pink pillow #1 selling prestige mascara in america
Better Than Sex Mascara For The Sexiest, Most Defined Lashes Possible
foundation products in organizer Oil-free foundation
Born This Way Flawless Foundation Natural-Looking & Undetectable Coverage
lip gloss products
Lip Injection
Plumper Gloss Extra Strength Instant & Long-Term Lip Plumper
Shop all best sellers
All Best Sellers Mascara, Foundation, Lip Plumper & More
New
YOU'RE A GEM Limited-Edition 3-Piece Eye Luxury Eye Set
PILLOW BALM DUO Limited- Edition Two-Piece Pillow Balm Set
JEWEL CRUSH Limited Edition Blush & Highlighter Set
JUST DROPPED
Limited Edition Holiday
Limited Edition Value Sets
Appley In Love Collection
Holiday Gift Guide
Soft Blur Setting Powder
Disco Crush Eye + Face Sparkle
Kissing Jelly Lip Oil Gloss
Shop All New
Face
Makeup
Foundation
Concealer
Blush
Bronzer & Contour
Highlighters
Setting Spray & Powder
Travel Size
Shop All Makeup
Skincare
Primers
Serums & Moisturizers
Shop All Skincare
By Collection
Born This Way
Chocolate Soleil
Insurance Collection
Hangover Skincare
Vegan-Friendly
More Fun
Shade Finder
Complexion Regimens
No-Makeup Look
Glowy Skin
Foundation Guide
Concealer Guide
Bronzer Guide
Primer Guide
Setting Spray Guide
Eyes
YOU'RE A GEM Limited-Edition 3-Piece Eye Luxury Eye Set
By Category
Eye Shadow Palettes
Mascara
Lash Primer
Mini Eye Shadow Palettes
Eyeliner
Brows
Travel Size
Shop All Eyes
By Collection
Better Than Sex
Born This Way
Insurance Collection
Brow Collection
Vegan-Friendly
More Fun
Get The Look
Mascara Guide
Brow Guide
Lips
KISSING JELLY PAIR Limited Edition Kissing Jelly Lip Oil Gloss Duo
By Category
Lip Plumper
Lipstick
Lip Liners
Lip Gloss
Lip Balms & Serums
Travel Size
Shop All Lips
By Collection
Lip Injection
Kissing Jelly
Pillow Balm
Lady Bold
Vegan-Friendly
More Fun
Lip Pairings
Red Lipstick
Lip Plumper Guide
Lip Liner Guide
Lipstick Guide
Lip Balm Guide
Trends
AS SEEN ON SOCIAL Get Ready With Us! Learn The Hottest Trends & Looks
NEW LIMITED DROP Lip Injection Lip Blush: pH-Activated Color For The Perfect Pink!
90S MAKEUP Pack your bags for a nostalgia trip, 90s Makeup is trending!
MORE FUN
Fantasy Factory - Lip Blush
Bridal Shop
#90sMakeup
#PopPrincess
#BerryKiss
#Appletini
#RedDelicious
Lip Pairings
Travel Size
Services
VIRTUAL TRY-ON See It. Try It. Love It.
GET THE LOOK Learn Our Best Tips & Tricks From The Pros
COMPARISON GUIDES
Foundations
Concealers
Mascaras
Lip Plumpers
Lip Liners
Brows
Primers
MORE FUN
Live Beauty Chat
Gift Finder Quiz
Shade Finder
Lip Pairings
Trending
Get The Look
Virtual Try-On
Shop By Scent
Gift Wrap
About Us
> LOGOUT
United States
Lady Bold Shade Extension

LADY BOLD

Stand out…our rich, creamy formula delivers dramatic, high-impact color that speaks for itself.

40% OFF AT CHECKOUT!
Lady Bold Lipstick Lady Bold Lipstick
Committed
All
Nude
Pink
Berry
Red
+ -
+ more
Lady Bold Lipstick
$29.00 $17.40 at checkout!
$29.00
Add to Bag
Shop Now

PRO TIP

After applying Lady Bold Lipstick use a small amount of Born This Way Super Coverage Concealer to clean up edges.

LIPSTICK
CONCEALER

THINK PINK

LADY BOLD LIPSTICK

Daring new pinks + an irresistible
chocolate raspberry scent.

SHOP NOW
LIP PAIRINGS

DYNAMIC DUOS

NATURAL LIP

Keep it casual & line your lips with Lady Bold Waterproof Longwear Lip Liner in Limitless Life, then finish with ultra-hydrating Hangover Pillow Balm on Original

ADD PAIR TO BAG
40% OFF AT CHECKOUT!
TRY IT ON
Lady Bold Waterproof Longwear Lip Liner
+ -
+ more
Lady Bold Waterproof Longwear Lip Liner
$23.00 $13.80 at checkout!
Add to Bag
Shop Now
Hangover Pillow Balm Ultra-Hydrating Lip Balm Hangover Pillow Balm Ultra-Hydrating Lip Balm
Original
All
New
+ -
+ more
Hangover Pillow Balm Ultra-Hydrating Lip Balm
$26.00 $13.00 at checkout!
$26.00
Add to Bag
Shop Now

DYNAMIC DUO

Lady Bold Lipstick in Lady Bold & Lady Bold Lip Liner in Lady Bold

ADD PAIR TO BAG
Lady Bold Lipstick Lady Bold Lipstick
Lady Bold
All
Nude
Pink
Berry
Red
+ -
+ more
Lady Bold Lipstick
$29.00 $17.40 at checkout!
$29.00
Add to Bag
Shop Now
40% OFF AT CHECKOUT!
TRY IT ON
Lady Bold Waterproof Longwear Lip Liner
+ -
+ more
Lady Bold Waterproof Longwear Lip Liner
$23.00 $13.80 at checkout!
Add to Bag
Shop Now

SOULMATE

Lady Bold Lipstick in Comeback Queen & Lady Bold Lip Liner in Limitless Life

ADD PAIR TO BAG
40% OFF AT CHECKOUT!
TRY IT ON
Lady Bold Waterproof Longwear Lip Liner
+ -
+ more
Lady Bold Waterproof Longwear Lip Liner
$23.00 $13.80 at checkout!
Add to Bag
Shop Now

PARTNER IN CRIME

Cocoa Bold Lipstick in Butter Cream & Lady Bold Lip Liner in Badass

ADD PAIR TO BAG
Cocoa Bold Lipstick Cocoa Bold Lipstick
Buttercream
All
Nude
Pink
Berry
Red
+ -
+ more
Cocoa Bold Lipstick
$29.00 $17.40 at checkout!
$29.00
Add to Bag
Shop Now
40% OFF AT CHECKOUT!
TRY IT ON
Lady Bold Waterproof Longwear Lip Liner
+ -
+ more
Lady Bold Waterproof Longwear Lip Liner
$23.00 $13.80 at checkout!
Add to Bag
Shop Now

RIDE OR DIE

Cocoa Bold Lipstick in Chocolate Strawberry & Lady Bold Lip Liner in Lead The Way

ADD PAIR TO BAG
Cocoa Bold Lipstick Cocoa Bold Lipstick
Chocolate Strawberry
All
Nude
Pink
Berry
Red
+ -
+ more
Cocoa Bold Lipstick
$29.00 $17.40 at checkout!
$29.00
Add to Bag
Shop Now
40% OFF AT CHECKOUT!
TRY IT ON
Lady Bold Waterproof Longwear Lip Liner
+ -
+ more
Lady Bold Waterproof Longwear Lip Liner
$23.00 $13.80 at checkout!
Add to Bag
Shop Now
EXPLORE THE COLLECTION

WATCH NOW

Shade Extension

Six new shades!

SHOP BY CATEGORY
BESTSELLERS
BESTSELLERS
FACE
FACE
EYES
EYES
LIPS
LIPS
TOP