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Let your lips do the talking without ever saying a word! An advanced concentration of our EM-POWERING pigments with a lightweight, comfortable texture for bold, outspoken, fully loaded color with a soft-as-a whisper feel.
There’s just something iconic and timeless about a bold red lip. Lady Bold was created to make you feel empowered, confident, and walk into any room like you own it.
For the strongest, boldest application, apply Lady Bold Lipstick directly onto clean, dry lips. Use the heart-shaped tip to perfectly outline the lip line, then fill in lips using the flat side.
For precise definition, line lips with Lady Bold Lip Liner starting at the outer corners working inward. Then, fill in with your choice of Lady Bold Lipstick.
STEP 1: After applying Lady Bold Lipstick use a small amount of Born This Way Super Coverage Concealer to clean up edges.
STEP 2: To make the lipstick color pop, use a brighter shade in concealer on the cupid’s bow and outer corners.