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BORN THIS WAY

An entire cruelty-free collection infused with skin-loving ingredients. Perfect your complexion with flawless undetectable coverage.

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NEW
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Natural Beige
All
Fair
Light
Medium
Tan
Deep
+ more
Born This Way Soft Matte Foundation
Oil Controlling Formula + 24-Hour Wear
$46.00
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mascara

Set, Blot, & Blur

For a soft-focus,
diffused look

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Nude
All
Fair
Light
Medium
Tan
Deep
+ more
Born This Way Super Coverage Multi-Use Concealer
Flawless, Hydrating, Longwearing
$36.00
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Warm Beige
All
Fair
Light
Medium
Tan
Deep
+ more
Born This Way Flawless Coverage Natural Finish Foundation
Undetectable Oil-Free Formula
$46.00
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COMPARE PRODUCTS

FOUNDATION GUIDE

NEW! BORN THIS WAY
Soft Matte Foundation

BORN THIS WAY
Original Foundation

FINISH:

Soft Matte

COVERAGE:

Medium - Full

BENEFITS:

24-Hour Longwear, Oil-Controlling, Waterproof

FINISH:

Natural

COVERAGE:

Medium - Full

BENEFITS:

Longwearing, Hydrating, Oil-Free, Photo-Friendly

Show off your natural beauty with the Born This Way Collection from Too Faced. Featuring a wide range of shades inspired by the beauty of real skin tones, our Born This Way makeup brings out the best of your features. You don’t have to hide behind heavy coverage or deal with makeup that doesn’t complement your skin when you use Born This Way. The collection allows your true beauty to shine through.

Fit for Your Skin

The natural beauty look is totally on trend, which is why there’s never been a better time to try Born This Way cosmetics from Too Faced. Our full coverage matte foundation makeup gives you flawless skin with coverage that’s lightweight and undetectable. With the Born This Way concealers, you can perfect your complexion with a natural finish or a luminous finish. Try our nude eye shadow palettes with matte and shimmery shades for a subtle pop of color. Just a few simple products can make you fall in love with your natural look.

Find Your Perfect Shade

Too Faced Born This Way foundation makeup comes in over 30 different shades to ensure a perfect fit for everyone. To make sure you get the right shade for your skin tone, use our foundation shade finder. It’s an easy tool to match up your skin with the right foundation for your needs. You’re just a few clicks away from starting your new makeup routine with the Born This Way Collection.

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