Too Faced Co-Founder and Creative Director Jerrod Blandino got his start behind the department store makeup counter in the late '90s. He quickly realized that just a few minutes in the makeup chair could transform and empower his clients. From then on, he recognized that makeup is so much more than a little color on a woman’s face—it is an instant mood booster, a best friend, a powerful ally and a personal set of lady balls.
Always creating, Jerrod would spend nights mixing eye shadows with lipsticks, creating completely new products. Days were then spent testing his creations on clients. Beyond the quality of his work, women loved Jerrod's approach: his products were fun, feminine and they embraced beauty individuality instead of beauty rules.
Encouraged by his makeup counter clients—the women he lovingly called Too Faced because they would turn from sweet to stressed if he was out of their favorite lipstick— Jerrod decided to start his own line. With only a credit card and a vision to back them, he and his new business partner and future husband, Jeremy Johnson, began meeting with professional makeup labs to develop his products.
Jerrod’s inspiration for new products come from everywhere: a chocolate facial at a spa in Hawaii, a classic movie, the flushed radiance of a woman fresh off the slopes. Inventing products such as the world’s first glitter eye shadow; a plumping gloss; and 24-hour, crease-proof shadow primer, he soon became known as one of the beauty industry’s game-changers. Young Hollywood and music idols immediately fell in love with the brand, but Jerrod stayed committed to the everyday customers, whose support helped Too Faced become what it is today.
Fifteen years later, Jerrod believes more in the power of makeup. He still sees how it transforms the wearer and gives them the power to create their own unique version of pretty. Jerrod firmly believes that feeling pretty on the outside strengthens and empowers the pretty that’s inside.
Too Faced Co-Founder and CEO Jeremy Johnson began his career in fashion and cosmetics in his early 20s. First taking a position at Armani, he moved on to spend time at Chanel and Estee Lauder.
In the late '90s, Jeremy teamed up with business and life partner Jerrod Blandino. Their vision was to create a beauty and makeup line that would celebrate individuality and inject joy back into an industry that had become rigid and led by rules, not fun.
With a credit card, a dream and a laser-like focus to celebrate and empower women, Too Faced was born. From the very beginning, Jeremy’s business savvy and Jerrod’s creativity clicked. Their very first collection was snatched up by retailers like Sephora, Nordstrom and Fred Segal and was also featured in Vogue. It was a match made in beauty heaven.
Under Jeremy’s direction as CEO, the brand quickly grew to a global, multi-million dollar business. Fifteen years later, Too Faced is bigger than ever and Jeremy is still in the office each day leading the teams and initiating new business strategies. Most importantly, Jeremy and Jerrod believe now more than ever in makeup’s transformative power. Every day they strive to give each woman the ability to create their own, unique version of pretty. Like his partner, Jeremy knows that looking pretty on the outside makes you feel pretty about what’s on the inside.
Best friend? The nice people at Best Friends Animal Society who help my fellow furry friends in need.
Favorite pastime? Hiding my dad’s shoes in the garden and bringing in pinecones and leaves and chewing them up on his antique carpet.
Idea of happiness? Flying private.
How do you spend most days? Being a muse as well as security with my fellow Too Faced pups Lily, Farley and Jack.
Vacation spot? My Nana’s backyard.
Favorite Too Faced product? Teddy Bear Hair Brushes for obvious reasons.
Most memorable movie? Twilight. I still wonder if doggie vampires exist.
Celebrity crush? Carrie Underwood—our love is deep, and it’s real.
What are your non-negotiables? White tie dinner parties with silver service, being carried wherever I go, keeping my only child status and fresh wee-wee pads.
What historical figure do you most identify with? Napoleon—he was adorable, tiny and drunk with power.
Style icon? Steve McQueen, he was a heartbreaker and a badass.
If you could change one thing about yourself what would it be? I’m perfect, but I would like a chauffeur.
"Today I’m owning my Haute Dog look, what are you owning?"
"The only thing softer than our Teddy Bear Hair Brushes is me."
"Whoever said diamonds are a girl’s best friend never met me.”