With exuberant approach to everything we do:
We use the finest, cutting-edge ingredients to create innovative cruelty-free color cosmetics that women love to wear
We are unabashedly pink, pretty and feminine with a playful wink
We show you how to create different looks, inspire confidence to experiment, and encourage you to Own Your Pretty
Life is Better Lived With a wink.
Own Your Pretty
We believe makeup is power, giving women the freedom every day to express themselves and the confidence to take on the world.
Makeup is so much more than a little color on your face. It's a mood booster and powerful ally. So be a star, shimmer it up, live it up and take over the world!
Create your own looks, find what you love and Own Your Pretty
Wear Glitter To Breakfast
Lessons From The Counter
Too Faced was born at the makeup counter. We know how to lovingly connect with women, helping them use makeup to realize their best selves. It’s in our DNA.
- We inspire confidence.
- We encourage and guide experimentation.
- We start bold conversations and listen compassionately.
- We provide a safe space for creativity where all are welcome.
- We help women have fun, play, and dream big.
- We take the mystery out of makeup.
- We never intimidate. We nudge, we don’t judge.
- We know from experience that beauty is personal—
women live lives, not trends.
- Every decision we make is in the service of celebrating women and all they do.
Beauty is Power
There was a time in the ‘90s when darkness was all the rage and pink had a bad rep. Enter Jerrod Blandino and Jeremy Johnson. Unimpressed and distressed by the too-serious state of the cosmetics industry, they longed to start a company that brought back unapologetic glamour and femininity. Inspired by a love of Paris, unabashed girliness and the transformative power of cosmetics, they created Too Faced, a boutique brand with big dreams. Today, Too Faced has grown into a leader within the beauty industry, creating innovative cruelty-free cosmetics that women love to wear.
With Jeremy as CEO/Action Man and Jerrod as Chief Creative Officer/Dreamer, their rebellious spirit, visionary focus and unexpected humor define the brand to this day.
Never Dim your Light