About Too Faced

We are A serious makeup brand who knows how to have fun

Core Mission

With exuberant approach to everything we do:

We use the finest, cutting-edge ingredients to create innovative cruelty-free color cosmetics that women love to wear

We are unabashedly pink, pretty and feminine with a playful wink

We show you how to create different looks, inspire confidence to experiment, and encourage you to Own Your Pretty

Core Mission
It's fun to be a girl
Life is Better Lived With a wink.

We believe makeup is power, giving women the freedom every day to express themselves and the confidence to take on the world.

Makeup is so much more than a little color on your face. It's a mood booster and powerful ally. So be a star, shimmer it up, live it up and take over the world!

Create your own looks, find what you love and Own Your Pretty

Own Your Pretty
Own Your Pretty
Wear Glitter To Breakfast

Lessons From The Counter

Too Faced was born at the makeup counter. We know how to lovingly connect with women, helping them use makeup to realize their best selves. It’s in our DNA.

  • We inspire confidence.
  • We encourage and guide experimentation.
  • We start bold conversations and listen compassionately.
  • We provide a safe space for creativity where all are welcome.
  • We help women have fun, play, and dream big.
  • We take the mystery out of makeup.
  • We never intimidate. We nudge, we don’t judge.
  • We know from experience that beauty is personal—
    women live lives, not trends.
  • Every decision we make is in the service of celebrating women and all they do.
Beauty is Power

Our Story

There was a time in the ‘90s when darkness was all the rage and pink had a bad rep. Enter Jerrod Blandino and Jeremy Johnson. Unimpressed and distressed by the too-serious state of the cosmetics industry, they longed to start a company that brought back unapologetic glamour and femininity. Inspired by a love of Paris, unabashed girliness and the transformative power of cosmetics, they created Too Faced, a boutique brand with big dreams. Today, Too Faced has grown into a leader within the beauty industry, creating innovative cruelty-free cosmetics that women love to wear.

With Jeremy as CEO/Action Man and Jerrod as Chief Creative Officer/Dreamer, their rebellious spirit, visionary focus and unexpected humor define the brand to this day.

Never Dim your Light 

Founder Bios

Jerrod Blandino

Jerrod Blandino

Too Faced Co-Founder and Creative Director Jerrod Blandino got his start behind the department store makeup counter in the mid ‘90s. He quickly realized that just a few minutes in the makeup chair could transform and empower his clients. He recognized that makeup is so much more than a little color on a woman’s face—it is an instant mood booster, a best friend, and a powerful ally.

Jerrod would spend nights mixing eye shadows with lipsticks to make brand new products, and days testing his creations on clients. Women loved his approach. The products were fun and feminine and embraced beauty individuality—not beauty rules.

Encouraged by his makeup counter clients, women he lovingly called “Too Faced” because they would turn from sweet to sour if he was out of their favorite lipstick, Jerrod decided to start his own line. With only a credit card and a vision, alongside his new partner and future husband Jeremy Johnson, he began meeting with professional makeup labs to develop his products.

He quickly became known as a beauty industry game-changer, inventing the world’s first glitter eye shadow, plumping gloss, and 24-hour crease-proof shadow primer. Inspiration came from everywhere: a classic movie, a chocolate facial at a spa in Hawaii, the flushed radiance of a woman fresh off the slopes. Though young Hollywood has fallen in love with Too Faced, Jerrod has stayed committed to the everyday customers whose support helped the brand become what it is today.

Today, Jerrod believes in the power of makeup more than ever—pretty on the outside strengthens and empowers the pretty on the inside.

Jeremy Johnson

Jeremy Johnson

Too Faced Co-Founder and CEO Jeremy Johnson started his career in fashion and cosmetics in his early 20s. Beginning with a position at Armani, he subsequently spent time at Chanel and Estee Lauder.

In the late ‘90s, Jeremy teamed up with business partner Jerrod Blandino. Their vision was to create a beauty and makeup line that would celebrate individuality and injectnjoy back into an industry that had become rigidly led by rules, not fun.

With a credit card, a laser-like focus, and a dream to celebrate and empower women, Too Faced was born. From the very beginning, Jeremy’s business savvy and Jerrod’s creativity clicked. Their very first collection was snatched up by retailers like Sephora, Nordstrom and Fred Segal and was immediately featured in Vogue. It was a match made in beauty heaven and the world knew it.

Under his direction as CEO, the brand quickly grew to a global, multimillion-dollar business. Today, Too Faced is bigger than ever and Jeremy is still in the office each day leading the teams and initiating new business strategies. Jeremy and Jerrod believe in makeup’s transformative power now more than ever. Every day they strive to give each woman the ability to create their own unique version of pretty.

jerrod Johnson

Meet Clover

Whoever Said Diamonds Are A Girl’s Best Friend Never Met Me
  • Best Friend?
    The nice people at Best Friends Animal Society who help my fellow furry friends in need.
  • Favorite Pasttime?
    Hiding my dad’s shoes in the garden and bringing in pine cones and leaves and chewing them up on his antique carpet.
  • Idea of happiness?
    Flying Private.
  • How do you spend most days?
    Being a muse as well as security with my fellow Too Faced pups Lily, Farley and Jack.
  • Vacation spot?
    My Nana’s backyard
  • Favorite Too Faced product?
    Teddy Bear Hair Brushes for obvious reasons
  • Most memorable movie?
    Twilight. I still wonder if doggie vampires exist.
  • Celebrity crush?
    Carrie Underwood—our love is deep, and it’s real.
  • What are your non-negotiables?
    White tie dinner parties with silver service, being carried wherever I go, keeping my only child status and fresh wee-wee pads.
  • What historical figure do you most identify with?
    Napoleon—he was adorable, tiny and drunk with power.
  • Style Icon?
    Steve McQueen, he was a heartbreaker and a badass.
  • If you could change one thing about yourself what would it be?
    I’m perfect, but I would like a chauffeur.
Drink Champagne With Pizza
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