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Born This Way Undetectable Medium-To-Full Coverage Foundation

Flawless Natural Finish Foundation

NET WT. 1.0 OZ. / 30.0 mL

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Born This Way Undetectable Medium-To-Full Coverage Foundation

Born This Way Undetectable Medium-To-Full Coverage Foundation

Born This Way Undetectable Medium-To-Full Coverage Foundation

Born This Way Undetectable Medium-To-Full Coverage Foundation

Born This Way Undetectable Medium-To-Full Coverage Foundation

Born This Way Undetectable Medium-To-Full Coverage Foundation

Born This Way Undetectable Medium-To-Full Coverage Foundation

Born This Way Undetectable Medium-To-Full Coverage Foundation

Born This Way Undetectable Medium-To-Full Coverage Foundation

Born This Way Undetectable Medium-To-Full Coverage Foundation

Born This Way Undetectable Medium-To-Full Coverage Foundation

Born This Way Undetectable Medium-To-Full Coverage Foundation

Born This Way Undetectable Medium-To-Full Coverage Foundation

Born This Way Undetectable Medium-To-Full Coverage Foundation

Born This Way Undetectable Medium-To-Full Coverage Foundation

Born This Way Undetectable Medium-To-Full Coverage Foundation

Born This Way Undetectable Medium-To-Full Coverage Foundation

Born This Way Undetectable Medium-To-Full Coverage Foundation

Born This Way Undetectable Medium-To-Full Coverage Foundation

Born This Way Undetectable Medium-To-Full Coverage Foundation

Born This Way Undetectable Medium-To-Full Coverage Foundation

Born This Way Undetectable Medium-To-Full Coverage Foundation

Born This Way Undetectable Medium-To-Full Coverage Foundation

Born This Way Undetectable Medium-To-Full Coverage Foundation

Born This Way Undetectable Medium-To-Full Coverage Foundation

Born This Way Undetectable Medium-To-Full Coverage Foundation

Born This Way Undetectable Medium-To-Full Coverage Foundation

Born This Way Undetectable Medium-To-Full Coverage Foundation

Born This Way Undetectable Medium-To-Full Coverage Foundation

Born This Way Undetectable Medium-To-Full Coverage Foundation

Born This Way Undetectable Medium-To-Full Coverage Foundation

Born This Way Undetectable Medium-To-Full Coverage Foundation

$48.00

FIND YOUR SHADE

COMPARE FOUNDATIONS

FINISH:

 Swan  All
 Fair
 Light
 Medium
 Tan
 Deep
     
  +   - 
 + more

Select Quantity

Select a Size

Very Fair with Neutral Undertones

Details

97% said feels comfortable on skin immediately*

95% said leaves skin feeling moisturized*

95% said leaves a skin-like natural finish*

95% said this foundation evens skin tone*

_{*Consumer testing on 175 women after 1 week of product use.}

WHAT IT IS

This hydrating, weightless foundation masterfully diffuses the line between makeup and skin. 24-hour wear and natural-looking coverage so undetectable, they’ll think you were BORN THIS WAY.

FORMULATED WITH

Hyaluronic Acid
Glycerin
Vitamin E

TELL ME MORE

Natural finish
24-hour wear
24-hour hydration
Transfer resistant
Waterproof
Color true for 24 hours
Sweat & humidity proof
All-day fadeproof
Reduces appearance of pores
Improves appearance of skin tone
Crease proof
Non-caking
Non-poring
Non- streaking
Photo friendly
Cruelty free & vegan

HOW TO

Apply with fingertips or a brush. Start at center of the face and work outward. Apply more to achieve desired coverage.

PRO TIP: For a sheer and radiant look, mix Hangover Primer with your Born This Way Foundation.

Ingredients

Water\Aqua\Eau, Dimethicone, Coco-Caprylate/Caprate, Trimethylsiloxysilicate, Phenyl Trimethicone, Cetyl Peg/Ppg-10/1 Dimethicone, Propanediol, Polyglyceryl-4 Isostearate, Glycerin, Mica, Sodium Hyaluronate, Rhododendron Ferrugineum Extract, Cocos Nucifera (Coconut) Fruit Juice, Tocopheryl Acetate, Caprylyl Glycol, Methicone, Cocos Nucifera (Coconut) Liquid Endosperm, Disteardimonium Hectorite, Sodium Chloride, 1,2-Hexanediol, Trisodium Ethylenediamine Disuccinate, Sodium Dehydroacetate, Sodium Benzoate, Potassium Sorbate, [+/- Titanium Dioxide (CI 77891), Iron Oxides (CI 77491), Iron Oxides (CI 77492), Iron Oxides (CI 77499)]

Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.

24-HOUR WEAR

30 SHADES

TRANSFER RESISTANT

24-HOUR HYDRATION

LEARN MORE

REASONS TO LOVE

Undetectable Natural Finish24-Hour Wear24-Hour HydrationReduces Appearance of PoresTransfer Resistant

TARGET YOUR
CONCERNS

Born This Way Natural Finish Foundation
Targets Skin Concerns Like
Uneven Skin Tone & Hyperpigmentation

BORN THIS WAY

An entire cruelty-free collection infused with skin-loving ingredients. Perfect your complexion with flawless undetectable coverage.

SHOP THE COLLECTION

FIND YOUR SHADE

STEP 1: Choose the Skin Tone that most matches you.
STEP 2: Choose the Undertone that best fits you.

COMPARE FOUNDATIONS

Born This Way Natural Finish Foundation

Born This Way Matte Finish Foundation

BORN THIS WAY
Natural Finish

BORN THIS WAY
Soft Matte

PRICE:

$48.00

FINISH & COVERAGE:

Natural, Medium-To-Full

BENEFITS:

24-Hour Wear
Hydrating & Waterproof

CRUELTY FREE:

✔

PRICE:

$46.00

FINISH & COVERAGE:

Soft Matte, Medium-To-Full

BENEFITS:

24-Hour Wear
Oil-Controlling & Waterproof

CRUELTY FREE:

✔

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CURRENTLY TRENDING: YOU

COMPLETE YOUR LOOK

PLAYS WELL WITH

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Born This Way Soft Blur Flexible Finish Setting Powder

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18 Hour Wear + Blue Light Defense

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Is Born This Way Natural Finish Foundation Good For Dry Skin?

How Long Does Born This Way Natural Finish Foundation Last?

Is Born This Way Natural Finish Foundation Non-Comedogenic?

Does Born This Way Natural Finish Foundation Help with Oil Control?

Does Born This Way Natural Finish Foundation Minimize The Appearance Of Pores?

How Do I Choose The Right Shade For My Skin Tone?

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