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BORN THIS WAY
An entire cruelty-free & vegan complexion collection infused with skin-loving ingredients. Our SPF 30 foundation, natural foundation, matte foundation & hydrating concealers perfect your complexion with flawless undetectable coverage.
BORN THIS WAY
SUPER COVERAGE CONCEALER
REASONS TO LOVE
• Longwearing for 12 Hours
• Multi-Use (Conceal, Highlight, Contour, & Retouch)
• Photo Friendly/No Flashback
BORN THIS WAY
NATURAL FINISH FOUNDATION
REASONS TO LOVE
• Longwearing
• Photo Friendly/No Flashback
• Hylauronic Acid
BORN THIS WAY
MATTE FINISH FOUNDATION
REASONS TO LOVE
• Super Longwearing for 24 hours
• Oil-Controlling
• Hyaluronic Acid
BORN THIS WAY
ETHEREAL LIGHT CONCEALER
REASONS TO LOVE
• 24-Hour Wear
• Non-Creasing
• Waterproof, Sweat & Humidity-Resistant
BORN THIS WAY
HEALTHY GLOW SKIN TINT
REASONS TO LOVE
• Broad-Spectrum SPF 30 UVA/UVB Protection
• Stays Color-True Throughout the Day
• Non-Acnegenic
WATCH NOW
NEW! Healthy Glow Skin Tint Foundation
Broad-Spectrum SPF 30 UVA/UVB Protection & 24-Hour Longwear
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Medium-Buildable for Natural-Looking Coverage
Ethereal Light Concealer
24-Hour Wear, Waterproof, Sweat & Humidity-Resistant, Non-Creasing, Delivers Immediate & All-Day Moisture!
Born This Way Ethereal Light Concealer
This buttery, serum-light concealer effortlessly glides on skin to camouflage and cover imperfections for 24 hours
Introducing Born This Way Matte
Feel confident in a longwearing, life-proof matte so undetectable, they’ll think you were Born This Way
Conceal, Contour, Highlight, and Retouch
With Global Beauty Director Elyse!
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How To Apply: Healthy Glow
A foundation with SPF 30 protection, all-day hydration & all-day wear—it’s makeup that works like skincare!
STEP 1: Shake the Born This Way Healthy Glow Skin Tint Foundation bottle vigorously
STEP 2: Feel free to use your fingers to apply
STEP 3: If you want more coverage in any particular area, try a stippling technique using your finger to tap back and forth
STEP 4: After the initial application, use a brush or sponge to blend evenly
STEP 5: Using your fingers, tap in Born This Way Ethereal Light Concealer under eyes to brighten & conceal
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Born This Way Matte Foundation
Discover the 24-hour flawless, shine-free finish of your dreams
STEP 1: Apply your shade of Born This Way Matte Foundation using fingers, brush or a sponge/blender. Use more or less based on desired coverage. (Try our Shade Finder!)
STEP 2: Highlight & brighten with Born This Way Super Coverage Concealer 1 or 2 shades lighter than your natural skin tone.
STEP 3: Apply sparingly under eyes, on forehead, nose, chin & jawline, then blend out with a brush, or use your fingers to gently blend under eyes.
STEP 4: If you choose, contour with Born This Way Super Coverage Concealer 3 shades deeper than your natural skin tone. Apply under cheekbones, under jawline, on chin, nose & forehead.
STEP 5: Set makeup by pressing Born This Way Ethereal Setting Powder evenly on skin with a powder brush or puff.
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Born This Way Sunset Stripped
Warm up with a palette full of sun-soaked, effortlessly glam shades
STEP 1:Â Using the Born This Way Sunset Stripped Eye Shadow Palette, apply Golden Hour in the crease & blend upward with a blender brush to create a warm base.
STEP 2: Apply shimmering Hey, Honey on eyelid with a small eye shadow brush.
STEP 3: Press Chai Times in the outside corner of eye, blending softly upward & outward to diffuse the edges. If you choose, use Cocoa Glow to deepen the crease.
STEP 4: Use Better Than Sex Liquid Eyeliner to create a winged liner.
STEP 5: Use Killer Liner in Espresso on the waterline & lower lash line, then smoke it out with Chai Times by smudging into the lower lash line.
Show off your natural beauty with the Born This Way Collection from Too Faced. Featuring a wide range of shades inspired by the beauty of real skin tones, our Born This Way makeup brings out the best of your features. You don’t have to hide behind heavy coverage or deal with makeup that doesn’t complement your skin when you use Born This Way. The collection allows your true beauty to shine through.
Fit for Your Skin
The natural beauty look is totally on trend, which is why there’s never been a better time to try Born This Way cosmetics from Too Faced. Our full coverage matte foundation makeup gives you flawless skin with coverage that’s lightweight and undetectable. With the Born This Way concealers, you can perfect your complexion with a natural finish or a luminous finish. Try our nude eye shadow palettes with matte and shimmery shades for a subtle pop of color. Just a few simple products can make you fall in love with your natural look.
Find Your Perfect Shade
Too Faced Born This Way foundation makeup comes in over 30 different shades to ensure a perfect fit for everyone. To make sure you get the right shade for your skin tone, use our foundation shade finder. It’s an easy tool to match up your skin with the right foundation for your needs. You’re just a few clicks away from starting your new makeup routine with the Born This Way Collection.
The Born This Way Collection including the foundations are cruelty-free.
The Born This Way Collection makeup and beauty products is owned by Too Faced.