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New

NATURAL FINISH FOUNDATION New & Improved! 24 Hour Wear + Hydration
SHOP NOW

WHIPPED CLOUD CRUSH A Cloud-Like Kiss of Color for Lips AND Cheeks!
SHOP NOW

LIP INJECTION MAXIMUM PLUMP 8 New Shades & Finishes!
SHOP NOW

Born This Way Natural Finish Foundation

Cloud Crush Whipped Lip & Cheek Color

Lip Injection Maximum Plump - NEW SHADES!

Kissing Jelly Lip Oil Gloss - NEW SHADES!

Kissing Juicy Tint - NEW SHADE!

Ribbon Wrapped Lash Mascara

Quickie Queen Eye Shadow Stick

Shop New Arrivals

Mascara

BETTER THAN SEX MASCARA For The Sexiest, Most Defined Lashes Possible
SHOP NOW

Concealer

SUPER COVERAGE CONCEALER Conceal, Contour, Highlight & Retouch
SHOP NOW

Blush

LIP INJECTION
MAXIMUM PLUMP Extra Strength Hydrating Lip Plumper Gloss
SHOP NOW

Lip Gloss

SHOP ALL BESTSELLERS Mascara, Concealer, Blush & More
SHOP NOW

Face

NATURAL FINISH FOUNDATION New & Improved! 24 Hour Wear + Hydration
SHOP NOW

Bronzer & Contour

Setting Spray & Powder

Shop All Face

Comparison Guides

Eyes

RIBBON WRAPPED LASH Wrap Your Lashes In EXTREME Length
SHOP NOW

Shop All Eyes

Comparison Guides

Lips

WHIPPED CLOUD CRUSH A Cloud-Like Kiss of Color for Lips AND Cheeks!
SHOP NOW

Shop All Lips

Comparison Guides

VALUE KITS & SETS Give The Perfect Present, Every Time
SHOP NOW

SHOP BY OCCASION

Sale

SALE Stock Up & Save!
START SAVING

AFTERPAY Available at Checkout!
START SHOPPING

#TOOFACEDBFF We’re looking for makeup-obsessed creators!
LEARN MORE

All Promotions

VIRTUAL TRY-ON See It. Try It. Love It.
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GET THE LOOK Learn Our Best Tips & Tricks From The Pros
LEARN MORE

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