Dedicated to cruelty free beauty.
Celebrating 20 years of making an entrance, our revolutionary best-selling mascara delivers stunning lashes with every swipe. Think lengthening mascara designed to go the distance! Create the full and defined lashes you want, for a come-hither look you’ll love, with our easy-to-use volumizing mascara. Simply apply the first coat from the root of the lash to the tips, while wiggling the wand between lashes for a richer deposit of mascara to thicken. Formulated without gluten and parabens, this ultra-popular vegan and cruelty free mascara conditions lashes with peptides, while gentle acacia senegal tree extract sets the volume, giving you the luxurious lash effect you love. Discover mascara with staying power, with our curling mascara that features film-forming polymers, designed to lock your curl in place. So, go ahead, bat those eyes and realize the power of stunning lashes... while getting ready for a life of double-takes! Complete your eye-catching look with one of our many stunning eye shadow pallets and pro-like precision eye liners. Rain, wind, water or sweat, our high performance waterproof tube mascara was developed to protect your lashes from all the elements with its water - resistant polymers. From this day forward, you’ll never fear the elements, with our powerful play-proof mascara that’s engineered to keep you feeling sexy from day, well into the night. Create alluring lashes, sure to stop everyone in their tracks, with our best-selling fiber mascara that’s long-lasting and powerful enough to withstand whatever the day brings. Watch the professionals create all the latest looks with our online tutorials that take you step-by-step through the process of creating everything from a smoky eye, to a classic mod-inspired cat-eye... and everything in between. Looking for the latest simple yet inspired instruction for eye shadow placement, lipstick application, foundation options and contouring tips? We’ve got that too! Discover sexy lashes – to go – with the perfect travel companion and our deluxe sized mascaras designed to easily fit in your purse. Experience the same stunning volumizing effect you love, in a design created for your busy life on-the-go. Taking it off is now easier than ever too, with our oil-based mascara remover that easily dissolves even the strongest of waterproof mascaras. Featuring special conditioning extracts and green-tea antioxidants, now you can get clean lashes in seconds with one of the gentlest mascara removers available today. Simply coat your lashes and leave on for 60 seconds and swipe your way to clean, healthy lashes. For twenty years we’ve been enhancing our revolutionary mascara that delivers extreme volume, while lifting and coating both the top and bottom of every lash. Now that’s an accomplishment I wouldn’t bat an eye at! Create memorable looks in a matter of minutes with the #1 lash plumping mascara that delivers lush and luxurious lashes. Make one simple swipe for a stunning effect, or apply multiple coats for added volume and a more dramatic look. Get pumped-up, collagen fueled lashes you’ll love, with results so stunning, you’ll quickly be coming back for more!