Born This Way - Ivory- Fair with Neutral-to-Golden Undertones

Born This Way

Undetectable Medium-to-Full Coverage Foundation

$39.00

Ivory- Fair with Neutral-to-Golden Undertones

Born This Way is an oil-free foundation that masterfully diffuses the line between makeup and skin. For coverage so undetectable, you can’t see the makeup and you can’t see imperfections—all that’s left is naturally radiant skin that looks like you were Born This Way.


*Six NEW shades now available: Snow, Pearl, Mocha, Maple, Chestnut and Mahogany



  1. Details

    This revolutionary foundation is infused with a potent combination of Coconut Water to naturally replenish moisture levels; nature’s resilient Alpine Rose to brighten the skin’s appearance and promote elasticity and Hyaluronic Acid for a smoother, more youthful appearance.


    Let them think you were Born This Way.

    More To Love:

    • Medium-to-full undetectable coverage
    • Oil-free
    • Coconut Water helps delicately replenish skin’s moisture levels without overhydrating—for the look of radiant skin
    • Infused with the resilient Alpine Rose to brighten the skin’s appearance and promote elasticity
    • Hyaluronic Acid helps balance skin for a smoother, more youthful appearance
    • APPLICATION TIP: For medium coverage, apply a small amount from the center of the face outward and blend with fingertips, sponge, or brush. Build to full coverage by layering as needed.
    • 1.0 oz
  2. Ingredients

    Ingredients/Ingrédients: Water (Aqua) (Eau), Cyclopentasiloxane, Glycerin, Aluminum Starch Octenylsuccinate, Isododecane, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Dimethicone, Ethylhexyl Methoxycinnamate, Magnesium Sulfate, Diphenyl Dimethicone, Tribehenin, Triethoxycaprylylsilane, Disteardimonium Hectorite, Polysilicone-11, Propylene Carbonate, Tetrahexyldecyl Ascorbate, Cocos Nucifera Water, Ethylhexyl Palmitate, Rhododendron Ferrugineum Extract, Alcohol, Silica Dimethyl Silylate, Lecithin, Pistacia Lentiscus (Mastic) Gum, Butylene Glycol, Potassium Sorbate, Sodium Hyaluronate, EDTA, Caprylyl Glycol, Phenoxyethanol. May Contain/Peut Contenir (+/-): Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499). *Vegan-friendly *Formulated without parabens

  3. Watch
Reviews Questions & Answers

REVIEW SNAPSHOT®

by PowerReviews
Too FacedBorn This Way
 
4.5

(based on 2313 reviews)

Ratings Distribution

  • 5 Stars

     

    (1717)

  • 4 Stars

     

    (322)

  • 3 Stars

     

    (110)

  • 2 Stars

     

    (79)

  • 1 Stars

     

    (85)

78%

of respondents would recommend this to a friend.

Reviewed by 2313 customers

Displaying reviews 1-10

Back to top

Previous | Next »

 
5.0

Flawless

By 

from California LA

Verified Buyer

Submitted as part of a sweepstakes entry

Comments about Born This Way:

Flawlessly applies and have gorgeous coverage. Doesn't feel cakeky but definitely does the trick. This is my absolute go to foundation. 100% recommend for a natural full coveraged look

  • I love that it's...:
  • Full Coverage, Lightweight, Matte Finish, Natural Finish, Pore-Minimizing
  • Age:
  • 13-18
  • Eye Color:
  • Green
 
4.0

Great product

By 

from Red Wing, MN

Verified Buyer

Submitted as part of a sweepstakes entry

Comments about Born This Way:

I love this foundation. Unfortunately I got the wrong shade so it's a bit dark for winter time. But should be perfect this summer! It has nice coverage and isn't heavy.

  • I love that it's...:
  • Light to Medium Coverage, Lightweight
  • Age:
  • 25-34
  • Eye Color:
  • Blue
 
5.0

The Best Foundation Ever!!!!!

By 

from Oakland, CA

Comments about Born This Way:

I really just started wearing foundation and I purchase a couple of brands even MAC and Iman but I finally bought Born This Way and it's the PERFECT MATCH you can't even tell I'm wearing anything. I LOVE IT!!!!

  • I love that it's...:
  • Full Coverage, Undetectable Finish
  • Age:
  • 35-44
  • Eye Color:
  • Brown
 
5.0

LOVEEEeeeeeee the Foundation!!!!!!

By 

from NYC

Comments about Born This Way:

Love the Caramel foundation the best Yellow undertone... I have tried so many high and low end foundations without the red, pink and green undertone. Born This way is the way to go and the matte liquid lipsticks are nice and last all day. I get many compliments from MRS Roper.

  • I love that it's...:
  • Full Coverage, Natural Finish
  • Age:
  • 55-65
  • Eye Color:
  • Brown
 
5.0

Fantastic!

By 

from Oregon

Verified Buyer

Submitted as part of a sweepstakes entry

Comments about Born This Way:

I love this foundation. It doesn't cake, it doesn't make my skin super oily, it lasts all day and it has good coverage. I don't think I will buy any other foundation than this!

  • I love that it's...:
  • Full Coverage, Lightweight, Undetectable Finish
  • Age:
  • 19-24
  • Eye Color:
  • Green
 
5.0

Best foundation ever !!!

By 

from Williston ND

Verified Buyer

Submitted as part of a sweepstakes entry

Comments about Born This Way:

I love how it covers my imperfections. How it goes on smooth and looks flawless. Not a lot of shine either

  • I love that it's...:
  • Full Coverage, Lightweight, Natural Finish
  • Eye Color:
  • Grey
 
5.0

Great coverage

By 

from Las Vegas NV

Verified Buyer

Submitted as part of a sweepstakes entry

Comments about Born This Way:

Best foundation I've used.

  • I love that it's...:
  • Lightweight, Natural Finish
  • Age:
  • 25-34
  • Eye Color:
  • Blue
 
5.0

I love it!!!

By 

from Albuquerque, NM

Verified Buyer

Submitted as part of a sweepstakes entry

Comments about Born This Way:

I love this foundation. I use it on a regular basis for a "natural" look. I also love the fact that I don't have to buy a full coverage foundation since I can layer this one for full coverage and it goes unoticible.

  • I love that it's...:
  • Light to Medium Coverage, Lightweight, Matte Finish, Natural Finish, Undetectable Finish
  • Age:
  • 25-34
  • Eye Color:
  • Hazel
 
3.0

Nice shades, not nice formula

By 

from Montgomery AL

Comments about Born This Way:

I received a few light samples with an order and they all looked great on my skin! Downside is that it doesn't cover for long, looks greasy after a few hours. I have normal skin with a little shine on my t zone, but this made my whole face greasy! Worst of all, it made me have a few breakouts and I almost never have blemishes. If this was a more matte coverage, I'd rate it better because the shades were perfect!

  • I love that it's...:
  • Light to Medium Coverage, Lightweight
  • Age:
  • 35-44
  • Eye Color:
  • Brown

(1 of 1 customers found this review helpful)

 
5.0

Holy Grail Product

By 

from NY

Comments about Born This Way:

Ive suffered from cysts, pimples, and now acne scars and ice pick scar and this foundation blurs all of that away! The coverage is so perfect and natural looking; never cakey. Coverage lasts me about 8 hours before I need a touch up! Definitely recommend stippling rather than rubbing or brushing for better coverage as well as following with a setting powder to prevent creasing.

  • I love that it's...:
  • Full Coverage, Lightweight, Natural Finish, Pore-Minimizing
  • Age:
  • 19-24
  • Eye Color:
  • Blue

Displaying reviews 1-10

Back to top

Previous | Next »

Back To Top