Born This Way - Swan (NEW)

Born This Way

Undetectable Medium-to-Full Coverage Foundation

$39.00

Swan (NEW)

Born This Way is an oil-free foundation that masterfully diffuses the line between makeup and skin. For coverage so undetectable, you can’t see the makeup and you can’t see imperfections—all that’s left is naturally radiant skin that looks like you were Born This Way.


  1. Details

    This revolutionary foundation is infused with a potent combination of Coconut Water to naturally replenish moisture levels; nature’s resilient Alpine Rose to brighten the skin’s appearance and promote elasticity and Hyaluronic Acid for a smoother, more youthful appearance. 

    Let them think you were Born This Way.

    More To Love:

    • Medium-to-full undetectable coverage
    • Oil-free
    • Coconut Water helps delicately replenish skin’s moisture levels without overhydrating—for the look of radiant skin
    • Infused with the resilient Alpine Rose to brighten the skin’s appearance and promote elasticity
    • Hyaluronic Acid helps balance skin for a smoother, more youthful appearance
    • APPLICATION TIP: For medium coverage, apply a small amount from the center of the face outward and blend with fingertips, sponge, or brush. Build to full coverage by layering as needed.
    • 1.0 oz
  2. Ingredients

    Ingredients/Ingrédients: Water (Aqua) (Eau), Cyclopentasiloxane, Glycerin, Aluminum Starch Octenylsuccinate, Isododecane, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Dimethicone, Ethylhexyl Methoxycinnamate, Magnesium Sulfate, Diphenyl Dimethicone, Tribehenin, Triethoxycaprylylsilane, Disteardimonium Hectorite, Polysilicone-11, Propylene Carbonate, Tetrahexyldecyl Ascorbate, Cocos Nucifera Water, Ethylhexyl Palmitate, Rhododendron Ferrugineum Extract, Alcohol, Silica Dimethyl Silylate, Lecithin, Pistacia Lentiscus (Mastic) Gum, Butylene Glycol, Potassium Sorbate, Sodium Hyaluronate, EDTA, Caprylyl Glycol, Phenoxyethanol. May Contain/Peut Contenir (+/-): Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499). *Vegan-friendly *Formulated without parabens

Reviews Questions & Answers

REVIEW SNAPSHOT®

by PowerReviews
Too FacedBorn This Way
 
4.5

(based on 2665 reviews)

Ratings Distribution

  • 5 Stars

     

    (1981)

  • 4 Stars

     

    (376)

  • 3 Stars

     

    (125)

  • 2 Stars

     

    (84)

  • 1 Stars

     

    (99)

87%

of respondents would recommend this to a friend.

Reviewed by 2665 customers

Displaying reviews 1-10

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5.0

Best Foundation Ever!

By 

from Kirtland, NM

Verified Buyer

Submitted as part of a sweepstakes entry

Comments about Born This Way:

I don't know how I lived this ling without Too Faced Born This Way Foundation! I only need one pump for my whole face and it lasts all day. My face looks flawless. I most definitely recommend this to everyone I know.

  • I love that it's...:
  • Full Coverage, Lightweight, Undetectable Finish
  • Age:
  • 45-54
  • Eye Color:
  • Blue
 
5.0

absolute best!

By 

from colusa ca.

Verified Buyer

Submitted as part of a sweepstakes entry

Comments about Born This Way:

this product makes my skin flawless! i am 68 and it is absolutely the best foundation i have used and i have used many. i can honestly say this will be the last and best ever. and i love how you don't have to use a lot of it. just a little fully covers my face. i am so happy to leave the house knowing i really look my best. thank you so much.

  • I love that it's...:
  • Full Coverage, Light to Medium Coverage, Lightweight, Luminous Finish, Matte Finish, Natural Finish, Pore-Minimizing, Undetectable Finish
  • Age:
  • 65 or older
  • Eye Color:
  • Blue
 
5.0

LOVE

By 

from Dallas,TX

Verified Buyer

Submitted as part of a sweepstakes entry

Comments about Born This Way:

#1 foundation I have oily skin and it works !

  • I love that it's...:
  • It lasts, Light to Medium Coverage, Lightweight, Natural Finish
  • Age:
  • 13-18
  • Eye Color:
  • Brown
 
5.0

Amazing product

By 

from Texas

Verified Buyer

Submitted as part of a sweepstakes entry

Comments about Born This Way:

This foundation is worth every penny. Very satisfied.

  • I love that it's...:
  • Full Coverage, Natural Finish
  • Age:
  • 19-24
 
5.0

LOVE

By 

from Orlando, FL

Verified Buyer

Submitted as part of a sweepstakes entry

Comments about Born This Way:

Tried Born This Way on a whim about a year ago and haven't looked back. Love it!

  • I love that it's...:
  • Full Coverage, Lightweight, Luminous Finish
  • Age:
  • 25-34
  • Eye Color:
  • Blue
 
5.0

best foundation EVER

By 

from oklahoma

Comments about Too Faced Born This Way:

with one layer it covered everything!! two layers and i couldn't even see my freckles! best foundation ever

  • Age:
  • 19-24
  • Eye Color:
  • Blue
 
5.0

Awesome!

By 

from Berkeley, CA

Verified Buyer

Submitted as part of a sweepstakes entry

Comments about Born This Way:

Love this foundation! It has a medium/buildable finish that looks very seamless. I usually apply it with a sponge for lighter coverage, but you can use a brush to get more or just apply another layer! Lasts all day and looks beautiful even without touchups- I wore this to prom and it lasted through all the dancing and running around without getting shiny or moving around! Very happy with this foundation and will definitely repurchase whenever I run out!

  • I love that it's...:
  • Full Coverage, Light to Medium Coverage, Lightweight, Long-lasting, Luminous Finish, Natural Finish
  • Age:
  • 13-18
  • Eye Color:
  • Blue
 
5.0

My Go To Foundation

By 

from Chicago, IL

Verified Buyer

Submitted as part of a sweepstakes entry

Comments about Born This Way:

I switched to Too Faced Born This Way Foundation about 9 months ago and it would take me a lot of convincing to ever switch to anything else. This is my go to foundation that I wear everyday. I have mild breakouts but struggle with acne scarring from when I was younger and this foundation gives full coverage without seeming too cakey. I have used mousse-like foundation before but I prefer liquid foundation like this one.

  • I love that it's...:
  • Color Correcting, Covers Acne Scarring, Full Coverage, Undetectable Finish
  • Age:
  • 19-24
  • Eye Color:
  • Blue
 
5.0

Amazing

By 

from Indiana

Verified Buyer

Submitted as part of a sweepstakes entry

Comments about Born This Way:

I love this product so much!!!

  • I love that it's...:
  • Full Coverage, Lightweight, Natural Finish
  • Age:
  • 19-24
  • Eye Color:
  • Blue
 
5.0

Born to Run

By 

from Clearwater, FL

Verified Buyer

Submitted as part of a sweepstakes entry

Comments about Born This Way:

This is a virtually amazing product, smooths itself out and out the door you go

  • I love that it's...:
  • Natural Finish
  • Age:
  • 55-65
  • Eye Color:
  • Hazel

Displaying reviews 1-10

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