Born This Way - Snow- Very Fair with Neutral-to-Pink undertones

Born This Way

Undetectable Medium-to-Full Coverage Foundation

$39.00

Snow- Very Fair with Neutral-to-Pink undertones

Born This Way is an oil-free foundation that masterfully diffuses the line between makeup and skin. For coverage so undetectable, you can’t see the makeup and you can’t see imperfections—all that’s left is naturally radiant skin that looks like you were Born This Way.


*Six NEW shades now available: Snow, Pearl, Mocha, Maple, Chestnut and Mahogany



  1. Details

    This revolutionary foundation is infused with a potent combination of Coconut Water to naturally replenish moisture levels; nature’s resilient Alpine Rose to brighten the skin’s appearance and promote elasticity and Hyaluronic Acid for a smoother, more youthful appearance.


    Let them think you were Born This Way.

    More To Love:

    • Medium-to-full undetectable coverage
    • Oil-free
    • Coconut Water helps delicately replenish skin’s moisture levels without overhydrating—for the look of radiant skin
    • Infused with the resilient Alpine Rose to brighten the skin’s appearance and promote elasticity
    • Hyaluronic Acid helps balance skin for a smoother, more youthful appearance
    • APPLICATION TIP: For medium coverage, apply a small amount from the center of the face outward and blend with fingertips, sponge, or brush. Build to full coverage by layering as needed.
    • 1.0 oz
  2. Ingredients

    Ingredients/Ingrédients: Water (Aqua) (Eau), Cyclopentasiloxane, Glycerin, Aluminum Starch Octenylsuccinate, Isododecane, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Dimethicone, Ethylhexyl Methoxycinnamate, Magnesium Sulfate, Diphenyl Dimethicone, Tribehenin, Triethoxycaprylylsilane, Disteardimonium Hectorite, Polysilicone-11, Propylene Carbonate, Tetrahexyldecyl Ascorbate, Cocos Nucifera Water, Ethylhexyl Palmitate, Rhododendron Ferrugineum Extract, Alcohol, Silica Dimethyl Silylate, Lecithin, Pistacia Lentiscus (Mastic) Gum, Butylene Glycol, Potassium Sorbate, Sodium Hyaluronate, EDTA, Caprylyl Glycol, Phenoxyethanol. May Contain/Peut Contenir (+/-): Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499). *Vegan-friendly *Formulated without parabens

  3. Watch
Reviews Questions & Answers

REVIEW SNAPSHOT®

by PowerReviews
Too FacedBorn This Way
 
4.5

(based on 2238 reviews)

Ratings Distribution

  • 5 Stars

     

    (1668)

  • 4 Stars

     

    (315)

  • 3 Stars

     

    (106)

  • 2 Stars

     

    (73)

  • 1 Stars

     

    (76)

79%

of respondents would recommend this to a friend.

Reviewed by 2238 customers

Displaying reviews 1-10

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2.0

Only good for people with flawless skin......

By 

from washington

Comments about Born This Way:

I was so excited when i first bought this foundation. I couldn't wait, i mean, it claims to be lightweight, matte, long-lasting, oil-free and a flawless medium-full coverage. What's there not to like? Well obviously I had high expectations for this product after watching people rave about it and reading all the claims. Although it was very easy to blend and had a beautiful matte finish, this product is NOT full coverage. It's not even MEDIUM coverage. I could see all my blemishes, redness and acne spots through it. It has the LIGHT coverage of a bb cream. And for the price, i was VERY disappointed.
So if you have flawless skin already and are not looking to cover up any blemishes but just want the #yourskinbutbetter go for it! But otherwise, if you want the medium coverage that this product claims to have, DO NOT BUY THIS FOUNDATION!!! Don't WASTE your money on a high-end foundation that doesnt give you any coverage. My DRUGSTORE foundation had more coverage than this one. I used more and more pumps of this foundation, trying to love it and trying to get the coverage to build up. Nothing would help. Also, this foundation settled into all the fine lines on my face and creased, even after i set it with powder and used a primer beforehand.
Pros:
easy to blend
nice finish
matte
oil free
Cons:
LIGHT coverage
clings to dry spots
settles into fine lines
creases
not buildable
untrue claims

YOU decide what's best for your skin type, and if this foundation is going to deliver the things YOUR skin needs.

  • I love that it's...:
  • Matte Finish
  • Age:
  • 13-18
  • Eye Color:
  • Brown
 
5.0

Amazing & Flawless

By 

from Pasadena

Comments about Born This Way:

I used to have dry skin so this was amazing but as I got a little older my skin got really oily so I got foundations for oily skin, but 5 new products later I have come back to this one I even have it in my summer color! I love how it makes your skin look like your skin, brushes, beauty blender you name it it looks flawless with.!!

  • I love that it's...:
  • Full Coverage, Light to Medium Coverage, Natural Finish, Undetectable Finish
  • Age:
  • 13-18
  • Eye Color:
  • Brown

(1 of 1 customers found this review helpful)

 
2.0

I Wanted To Love It...

By 

from Portland, OR

Comments about Born This Way:

Long story short, I'll be taking this product back... This seemed like a really great product. I have combination skin with pretty severe acne and I have a really fair complexion with (obviously) some issues with redness and dry patches. This product was recommended to me by an employee at Ulta and after some color matching, I ended up with Snow, which seemed to match pretty well, but like most of the comments here, it was pretty yellow, which I wasn't a huge fan of. I wore this product with a primer and setting spray, and it wasn't hot or humid outside, so I expected the foundation to stay relatively flawless through the day, and when I first applied it it looked really nice. However, after about two hours it really started to come off of my nose, it was creasing under my eyes-- where I don't even have wrinkles-- and it looked really cakey around my chin and forehead. By the end of the day, it felt gross and I was way past ready to wash my face.

  • Age:
  • 19-24
  • Eye Color:
  • Blue

(1 of 2 customers found this review helpful)

 
1.0

Amazing looking but ,

By 

from Cathedral City, Ca

Comments about Born This Way:

I love how this foundation looks and feels it looks like my skin but better. The only con about this is that it made my face break out horribly! Agh!! I got little bumps on my cheeks and just everywhere and I never had that type of break out ever until I came across this product. It just wasn't fit for me I guess But I would still recommend this to anybody who is curious to see how this foundation lays on the skin.

  • I love that it's...:
  • Full Coverage, Light to Medium Coverage, Luminous Finish, Matte Finish, Natural Finish, Undetectable Finish
  • Age:
  • 13-18
  • Eye Color:
  • Brown

(2 of 3 customers found this review helpful)

 
5.0

FLAWLESS

By 

from Las Vegas, NV

Verified Buyer

Submitted as part of a sweepstakes entry

Comments about Born This Way:

This is definitely my go to foundation. It leaves my skin looking silky and smooth!!

  • I love that it's...:
  • Luminous Finish
  • Age:
  • 19-24
  • Eye Color:
  • Brown

(3 of 6 customers found this review helpful)

 
2.0

Great colour range BUT

By 

from Australia

Comments about Born This Way:

Listen I bought this because everyone was raving about it but it has to be one of the worst foundations ive tried. The second I put it on my skin it seperates and highlights my fine lines. What a disappointment?????

  • I love that it's...:
  • Great Colour range
  • Age:
  • 13-18
  • Eye Color:
  • Brown

(1 of 2 customers found this review helpful)

 
5.0

The best

By 

from Buffalo, NY

Verified Buyer

Submitted as part of a sweepstakes entry

Comments about Born This Way:

I switched from a more expensive brand to this one, and I won't go back.

  • I love that it's...:
  • Full Coverage, Light to Medium Coverage, Lightweight, Natural Finish, Undetectable Finish
  • Age:
  • 25-34
  • Eye Color:
  • Brown

(13 of 13 customers found this review helpful)

 
5.0

Airbrush Effect

By 

from Pittsburgh, PA

Verified Buyer

Submitted as part of a sweepstakes entry

Comments about Born This Way:

I've tried several different high end foundations lately. My skin has dry patches, but can get oily as well. I have some redness near the nose and bags under my eyes. This foundation covers it all without looking like i'm wearing any at all. My face is left with a glow but not oily. I've noticed myself using a lot less concealer since wearing this foundation. 10/10 would recommend.

  • I love that it's...:
  • Full Coverage, Natural Finish, Pore-Minimizing, Undetectable Finish
  • Age:
  • 19-24
  • Eye Color:
  • Brown

(4 of 4 customers found this review helpful)

 
5.0

Love

By 

from VA Beach, VA

Verified Buyer

Submitted as part of a sweepstakes entry

Comments about Born This Way:

This is one of my favorite foundations! It is very light and doesn't feel heavy at all blends really well.

  • I love that it's...:
  • Full Coverage
  • Age:
  • 35-44
  • Eye Color:
  • Brown

(2 of 2 customers found this review helpful)

 
5.0

Great!

By 

from Knoxville,TN

Verified Buyer

Submitted as part of a sweepstakes entry

Comments about Born This Way:

I love this foundation. It matches perfectly and stays put all day.

  • I love that it's...:
  • Light to Medium Coverage, Natural Finish
  • Age:
  • 25-34
  • Eye Color:
  • Blue

Displaying reviews 1-10

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