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Happy Birthday Too Faced!

Happy Birthday Too Faced!

It’s our Sweet 16 Birthday! When Too Faced was born in 1998, Co-Founders Jerrod Blandino and Jeremy Johnson had a vision to give every woman the ability to create their own unique version of pretty. Sixteen years later, we still believe in the power of makeup and Too Faced is bigger than ever!


As we toast our Champagne glasses, make a wish and get ready to blow out the candles on our cake, we’re celebrating our favorite Too Faced moments over the last sweet sixteen years.


1998

Too Faced is born.

We create the world’s first glitter eye shadow.

Too Faced is featured in VOGUE for the first time.

1999

Too Faced makes its first million $$$.

2000

Our first television appearance on Good Day LA.

2003

Our first bronzer, Sun Bunny, launches and remains our #1 bronzer today.

2004

Lip Injection launches and becomes an instant hit with customers and press and is still a top-seller today.

2005

Too Faced launches at Ulta.

2006

Our Glam Factory opens.

Our Quickie Chronicles launch and are instant icons.

2007

Katy Perry is the face of our Spring 2007 collection.

2008

Shadow Insurance launches and remains a top-seller today.

2009

Our limited edition Smurf collection launches.

2010

We partner with the MRF to help support research for a cure.

2013

We share what it means to express yourself through makeup and Own Your Pretty.


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