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New
NATURAL FINISH FOUNDATION New & Improved! 24 Hour Wear + Hydration
SHOP NOW
WHIPPED CLOUD CRUSH A Cloud-Like Kiss of Color for Lips AND Cheeks!
SHOP NOW
LIP INJECTION MAXIMUM PLUMP 8 New Shades & Finishes!
SHOP NOW
JUST DROPPED
Born This Way Natural Finish Foundation
Cloud Crush Whipped Lip & Cheek Color
Lip Injection Maximum Plump - NEW SHADES!
Kissing Jelly Lip Oil Gloss - NEW SHADES!
Kissing Juicy Tint
Ribbon Wrapped Lash Mascara
Quickie Queen Eye Shadow Stick
Shop New Arrivals
Bestsellers
Mascara
BETTER THAN SEX MASCARA For The Sexiest, Most Defined Lashes Possible
SHOP NOW
Concealer
SUPER COVERAGE CONCEALER Conceal, Contour, Highlight & Retouch
SHOP NOW
Blush
LIP INJECTION
MAXIMUM PLUMP Extra Strength Hydrating Lip Plumper Gloss
SHOP NOW
Lip Gloss
SHOP ALL BESTSELLERS Mascara, Concealer, Blush & More
SHOP NOW
Face
NATURAL FINISH FOUNDATION New & Improved! 24 Hour Wear + Hydration
SHOP NOW
BY CATEGORY
Foundation
Concealer
Blush
Bronzer & Contour
Highlighters
Setting Spray & Powder
Primers
Shop All Face
TOOLS
Shade Finder
Virtual Try-On
Comparison Guides
Eyes
RIBBON WRAPPED LASH Wrap Your Lashes In EXTREME Length
SHOP NOW
By Category
Eye Shadow
Mascara
Eyeliner
Brows
Shop All Eyes
TOOLS
Get The Look
Virtual Try-On
Comparison Guides
Lips
WHIPPED CLOUD CRUSH A Cloud-Like Kiss of Color for Lips AND Cheeks!
SHOP NOW
By Category
Lip Plumper
Lipstick
Lip Liners
Lip Gloss
Lip Balms
Shop All Lips
TOOLS
Lip Pairings
Virtual Try-On
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Makeup
Gifts & Sets
VALUE KITS & SETS Give The Perfect Present, Every Time
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Under $30
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Sweet
Fresh & Floral
Fruity
Shop All
Travel Size
Offers
Sale
SALE Stock Up & Save!
START SAVING
AFTERPAY Available at Checkout!
START SHOPPING
#TOOFACEDBFF We’re looking for makeup-obsessed creators!
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Discover
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COMPARISON GUIDES
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Limited Edition

FALL KITS

NEW Lip & Eye Kits Are 25% Off!

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SURPRISE TREAT

MINI, BUT MAJOR

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NEW DROP

KISSING JELLY LIP OIL GLOSS

More Fun Shades & Mouthwatering New Scents!

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NEW ARRIVALS
Born This Way Undetectable Medium-To-Full Coverage Foundation Born This Way Undetectable Medium-To-Full Coverage Foundation
Swan
All
Fair
Light
Medium
Tan
Deep
+ -
+ more
Born This Way Undetectable Medium-To-Full Coverage Foundation
$48.00
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Cloud Crush Whipped Lip & Cheek Color Cloud Crush Whipped Lip & Cheek Color
Super Candy Clouds
+ -
+ more
Cloud Crush Whipped Lip & Cheek Color
$28.00
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Kissing Jelly Hydrating Lip Oil Gloss Kissing Jelly Hydrating Lip Oil Gloss
Bubblegum
All
Shimmer
Shine
NEW!
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Kissing Jelly Hydrating Lip Oil Gloss
$22.00
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Lip Injection Maximum Plump Extra Strength Hydrating Lip Plumper Gloss Lip Injection Maximum Plump Extra Strength Hydrating Lip Plumper Gloss
Original
All
NEW!
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Lip Injection Maximum Plump Extra Strength Hydrating Lip Plumper Gloss
$33.00
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Kissing Juicy Tint Kissing Juicy Tint
Peach Rings
All
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Red
Berry
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Kissing Juicy Tint
$26.00
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BRIDAL MAKEUP

Say “I Do” To The #BridalMakeup
Trend For Your Big Day!

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JELLY + JUICY

Try Kissing Jelly Lip Oil Gloss &
Kissing Juicy Tint Together!

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TUBING MASCARA

Try The #TubingMascara Trend With
Ribbon Wrapped Lash!

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BABY PINK BLUSH

Everyone Loves The #BabyPinkBlush Look
— Is It Your Perfect Match?

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CHOCOLATE MAKEUP

Cocoa-Inspired Look From The Brand That
Practically Invented Chocolate Makeup!

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90S MAKEUP

Pack Your Bags For A Nostalgia
Trip, 90s Makeup Is Trending!

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POP PRINCESS

Show Us Your Take On This
Y2K-Inspired Sparkly Look!

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BERRY KISS

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Berry Juicy Trend!

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FRENCH GIRL FLUSH

Get The Just-Kissed Look With
Multi-Use Lady Bold Lipstick!

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COCOA BEACH BRONZE

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TAUPE SMOKE

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