Born This Way Foundation


Born This Way Foundation Born This Way Foundation

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Additional Information

This oil-free foundation masterfully diffuses the line between makeup and skin for the perfect naturally flawless finish and coverage so undetectable, they’ll think you were Born This Way!

  • Medium-to-full, undetectable coverage
  • Oil-free
  • Coconut Water helps delicately replenish skin's moisture levels without over hydrating
  • Infused with the resilient Alpine Rose to brighten the skin's appearance and promote elasticity
  • Hyaluronic Acid provides long-lasting, skin-balancing hydration for a smoother, more youthful appearance

Formulated without Gluten and Parabens

Our Inspiration Inspired by “I woke up like this” perfection, Too Faced Co-Founder and Chief Creative Officer Jerrod Blandino set out on a mission to create a foundation so undetectable, you can go ahead and lie with beautifully natural coverage that will have everyone thinking you were Born This Way!

Long Lasting Long Lasting
How it works

Apply with fingertips, sponge, or Retractable Kabuki Brush and retract until bristles are dense. Start at the center of the face and work outward. Apply more to achieve desired coverage.


INGREDIENTS: Water/Aqua/Eau, Cyclopentasiloxane, Glycerin, Aluminum Starch Octenylsuccinate, Isododecane, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Dimethicone, 1,2-Hexanediol, Alcohol, BHT, Butylene Glycol, Caprylyl Glycol, Cocos Nucifera (Coconut) Water/Cocos Nucifera Water, Diphenyl Dimethicone, Disteardimonium Hectorite, Ethylhexyl Methoxycinnamate, Ethylhexyl Palmitate, Hexylene Glycol, Lecithin, Magnesium Sulfate, Phenoxyethanol, Pistacia Lentiscus (Mastic) Gum/Pistacia Lentiscus Gum, Polysilicone-11, Potassium Sorbate, Propylene Carbonate, Rhododendron Ferrugineum Extract, Silica Dimethyl Silylate, Sodium Hyaluronate, Tetrahexyldecyl Ascorbate, Tetrasodium EDTA, Tribehenin, Triethoxycaprylylsilane, Iron Oxides (CI 77491, CI 77492, CI 77499), Titanium Dioxide (CI 77891).

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  • $34.00
    (393 reviews)

Show Us How You Own It

GREAT Foundation


I've been trying different brands of foundation to get the perfect fit/match for my face & I just LOVE this one! It went on perfectly with a smooth finish! Absolutely LOVE LOVE LOVE!



Best Foundation I've Used!


I bought this foundation because I was tired of using my old one. My old one shows every pore and creates lines after a couple hours of use. This one shows no pores and stays on throughout the day. I love it!

Seattle, WA


Best ever


Love that it has some healthy benefits as well as great coverage. Slept in it all night and it still looked perfect the next morning.

Kansas City MO


Best foundation ever!


I have used lots of different foundations and came about this foundation after watching a vlog. It does not disappoint! I have normally dry skin and so far this is the only foundation I have found that does not cake up and flake in especially dry areas. I always get so many compliments on my complexion and am frequently asked what I use. I cannot recommend this foundation enough. 10/10.

Scottsburg, IN


My FAVE must-have product! 🤩


This is the best foundation formula I've ever encountered. And believe me, I've tried them all. The feel of it on my skin is nice and airy, in my opinion, yet I get a flawless coverage. The scent is light and is not unpleasant. The coverage I get lasts all day. The shade range is excellent, and it does not make me look orange or splotchy. It that's hard to achieve for someone like me with pale skin. I have a small bit of acne from my pregnancy, and yet it still doesn't make me break out any more and hides those imperfections very well. I am thrilled with this product and will be an eternal fan of it. I have recommended it to all my friends and my other girls in my family who are makeup fiends until I'm blue in the face! All of your makeup is gorgeous and I look forward to investing in more of your products. Stay amazing! 🤩🥰

Johnson City, TN


Great Product!


Smooth coverage; not heavy!



My favourite foundation


I genuinely love this foundation it's stunning it's definitely full coverage in my opinion if i want a full beat face i use the too faced born this way i also wear the armani luminous silk and yet i still reach for this foundation way more which says alot if you have dry sensitive skin i would give this one a go you won't regret it i would give it 10 stars if i could.



Great foundation


Love this foundation. It has great coverage and lasts all day.

Macclenny Fl




I was very excited to try this product after hearing such great things about it but was let down. I have dry, sensitive skin and get oily throughout the day in my T-zone. This foundation was cakey in any dry area I had (despite me having just exfoliated and moisturized my face, and I used my usual primer and setting spray) and wore off in patches within the 8 hours I was at work. I decided to give it a second chance and try it with a different primer and setting method and it was still a huge disappointment! The color match quiz on the website didn't match me correctly but it was "okay" enough to try it out but upon drying the foundation oxidized on my skin and turned a yellow-ish hue. Overall, I wouldn't buy this product again nor would I recommend it.

Royal Oak, MI


Soooo Goood


One of my new favorite foundations!! Look so beautiful on the skin... I loveeee itttt

Larah Ali, IL



4.5 3574