Born This Way Foundation


Born This Way Foundation Born This Way Foundation

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Additional Information

This oil-free foundation masterfully diffuses the line between makeup and skin for the perfect naturally flawless finish and coverage so undetectable, they’ll think you were Born This Way!

  • Medium-to-full, undetectable coverage
  • Oil-free
  • Coconut Water helps delicately replenish skin's moisture levels without over hydrating
  • Infused with the resilient Alpine Rose to brighten the skin's appearance and promote elasticity
  • Hyaluronic Acid provides long-lasting, skin-balancing hydration for a smoother, more youthful appearance

Formulated without Gluten and Parabens

Our Inspiration Inspired by “I woke up like this” perfection, Too Faced Co-Founder and Chief Creative Officer Jerrod Blandino set out on a mission to create a foundation so undetectable, you can go ahead and lie with beautifully natural coverage that will have everyone thinking you were Born This Way!

Long Lasting Long Lasting
How it works

Apply with fingertips, sponge, or Retractable Kabuki Brush and retract until bristles are dense. Start at the center of the face and work outward. Apply more to achieve desired coverage.


INGREDIENTS: Water/Aqua/Eau, Cyclopentasiloxane, Glycerin, Aluminum Starch Octenylsuccinate, Isododecane, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Dimethicone, 1,2-Hexanediol, Alcohol, BHT, Butylene Glycol, Caprylyl Glycol, Cocos Nucifera (Coconut) Water/Cocos Nucifera Water, Diphenyl Dimethicone, Disteardimonium Hectorite, Ethylhexyl Methoxycinnamate, Ethylhexyl Palmitate, Hexylene Glycol, Lecithin, Magnesium Sulfate, Phenoxyethanol, Pistacia Lentiscus (Mastic) Gum/Pistacia Lentiscus Gum, Polysilicone-11, Potassium Sorbate, Propylene Carbonate, Rhododendron Ferrugineum Extract, Silica Dimethyl Silylate, Sodium Hyaluronate, Tetrahexyldecyl Ascorbate, Tetrasodium EDTA, Tribehenin, Triethoxycaprylylsilane, Iron Oxides (CI 77491, CI 77492, CI 77499), Titanium Dioxide (CI 77891).

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  • $34.00
    (392 reviews)

Show Us How You Own It



I was very excited to try this product after hearing such great things about it but was let down. I have dry, sensitive skin and get oily throughout the day in my T-zone. This foundation was cakey in any dry area I had (despite me having just exfoliated and moisturized my face, and I used my usual primer and setting spray) and wore off in patches within the 8 hours I was at work. I decided to give it a second chance and try it with a different primer and setting method and it was still a huge disappointment! The color match quiz on the website didn't match me correctly but it was "okay" enough to try it out but upon drying the foundation oxidized on my skin and turned a yellow-ish hue. Overall, I wouldn't buy this product again nor would I recommend it.

Royal Oak, MI


Soooo Goood


One of my new favorite foundations!! Look so beautiful on the skin... I loveeee itttt

Larah Ali, IL


Amazing product!


Love the full coverage. Smells good too!



Looks nice .. for a while


The coverage is definitely not full, its medium. It's hard to build because it's so liquid-y and doesn't set easily. The finish is nice and does look really natural, if you're someone who is looking for something to enhance your already decent skin then this is for you. For anyone with acne or oily skin? It transfers so easily if rubbed and doesn't set even after hours, leaving me feeling my face feeling slick. It does separate and oxidize after a while (like 4-6 hours?) as well, leaving my skin looking a little patchy. Overall, I don't like it. It looks really nice for a while, would looove it if it stayed that way, but sadly it doesn't. The colour match is pretty good though, which is rare for me.

United Kingdom




It's medium to full coverage. Never looks cakey. I use it with the born this way concealer and the born this way setting powered.

Las Vegas Nv


a new must have for me


I got this because I have seen so many bloggers refer to this as the "holy grail" so I thought why not - I used their shade finder which said I was a "warm beige" and I was worried because it seemed so dark in the bottle and online but wouldn't you know it was a perfect match!!! It has great coverage yet is light weight on my face! It will now be my new foundation and I guess I would agree it is holy grail status!



My holy grail!!!!


I love this foundation! It blends so perfectly on my skin and looks great! This is my first time buying the foundation and I'm glad I tried it out.

North chicago, Illinois


In love😍


My bestie influence my to buy this foundation. I was sceptucal because of the color range of most foundation brands. She showed me the video with Jackie Aina and I was sold in the middle of it. Jackie did that🙌🏽

Tallahassee, Fl


Flawless glow


My first time ordering this product! I was kind of hesitating to order just because my skin is a little dry. but very pleased with this foundation ! 🙌Gives great coverage, I was truly impressed! Hands down this is my new go to foundation. Feels like your wearing nothing on your skin.



amazing coverage for all my imperfections


No other foundation works as well as this one. I love love love this foundation and the consistency is perfect and matches my skin tone so well.

San Diego



4.5 3566