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Born This Way Foundation

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Born This Way Foundation Born This Way Foundation
$39.00

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Additional Information

This oil-free foundation masterfully diffuses the line between makeup and skin for the perfect naturally flawless finish and coverage so undetectable, they’ll think you were Born This Way!

Details
  • Medium-to-full, undetectable coverage
  • Oil-free
  • Coconut Water helps delicately replenish skin's moisture levels without over hydrating
  • Infused with the resilient Alpine Rose to brighten the skin's appearance and promote elasticity
  • Hyaluronic Acid provides long-lasting, skin-balancing hydration for a smoother, more youthful appearance

Formulated without Gluten and Parabens

Our Inspiration Inspired by “I woke up like this” perfection, Too Faced Co-Founder and Chief Creative Officer Jerrod Blandino set out on a mission to create a foundation so undetectable, you can go ahead and lie with beautifully natural coverage that will have everyone thinking you were Born This Way!

Long Lasting Long Lasting
How it works

Apply with fingertips, sponge, or Retractable Kabuki Brush and retract until bristles are dense. Start at the center of the face and work outward. Apply more to achieve desired coverage.

Ingredients

INGREDIENTS: Water/Aqua/Eau, Cyclopentasiloxane, Glycerin, Aluminum Starch Octenylsuccinate, Isododecane, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Dimethicone, 1,2-Hexanediol, Alcohol, BHT, Butylene Glycol, Caprylyl Glycol, Cocos Nucifera (Coconut) Water/Cocos Nucifera Water, Diphenyl Dimethicone, Disteardimonium Hectorite, Ethylhexyl Methoxycinnamate, Ethylhexyl Palmitate, Hexylene Glycol, Lecithin, Magnesium Sulfate, Phenoxyethanol, Pistacia Lentiscus (Mastic) Gum/Pistacia Lentiscus Gum, Polysilicone-11, Potassium Sorbate, Propylene Carbonate, Rhododendron Ferrugineum Extract, Silica Dimethyl Silylate, Sodium Hyaluronate, Tetrahexyldecyl Ascorbate, Tetrasodium EDTA, Tribehenin, Triethoxycaprylylsilane, Iron Oxides (CI 77491, CI 77492, CI 77499), Titanium Dioxide (CI 77891).

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  • $34.00
    (333 reviews)

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REVIEW SNAPSHOT®

by PowerReviews
Born This Way Foundation
 
4.5

(based on 3279 reviews)

Ratings Distribution

  • 5 Stars

     

    (2419)

  • 4 Stars

     

    (461)

  • 3 Stars

     

    (161)

  • 2 Stars

     

    (106)

  • 1 Stars

     

    (132)

88%

of respondents would recommend this to a friend.

Reviewed by 3279 customers

Displaying reviews 1-10

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4.0

God Bless You Jackie!

By 

from Knoxville

Comments about Born This Way Foundation:

I've had trouble finding an exact foundation to match my yellow undertones for years. Most foundations end up too orange or red. Chai is the PERFECT match for my skin. Thank you Too Faced for the effort to make your brand more inclusive. And thank you Jackie for all the hard work you've done to bridge gaps for people of all shades.

  • Age:
  • 25-34
  • Eye Color:
  • Brown
 
5.0

Jackie Jackie Jackie Jackie!

By 

from Atlantic City, New Jersey

Comments about Born This Way Foundation:

Girllllll, this foundation is EVERYTHING! I am a member of the melanated community and so finding my shade in stores was nearly impossible. When another line started and came up with more melanin-friendly shades, I got excited! I tried that foundation and it was too red on my skin. Finally, Finally, FINALLY, I've found a shade that's perfect for me. Spiced rum is the real MVP. Thank you, Jackie!

  • Age:
  • 19-24
  • Eye Color:
  • Brown
 
3.0

I'm so sad this didn't work for me

By 

from Salt Lake City UT

Comments about Born This Way Foundation:

This foundation broke my heart. I adore Too Faced, it's by far my favorite makeup brand and I use so much of their products every day it's crazy, and when I heard the hype all the beauty gurus and my friends were giving this foundation I HAD to try it. When I got it in the mail I was so beyond excited. I got it in cloud and it matched my skin absolutely flawlessly, which is so exciting because most of the lightest foundation shades are still too dark for me, and at first it applied really well but after awhile it completely DRIED OUT my face. I was crusted, busted, and so freaking broken hearted. I mean I guess it's my own fault, full coverage matte tends to be very drying, but I was so desperate for this foundation to work and I'm so so so sad it doesn't work for me. But if you have oily or combination skin, I'm sure this foundation would be good for you!!

  • Age:
  • 13-18
  • Eye Color:
  • Blue

(0 of 1 customers found this review helpful)

 
3.0

Better BUT needs more work!!!

By 

from Orlando, Florida

Comments about Born This Way Foundation:

Although they've added a lot more shades they still are exactly right. I got seashell and it claims to be very fair with rosey tones. I Found it tatt be more on the yellow golden side than Rosey. There's always so much talk about foundations not being dark enough and there not being enough dark shades but they're just not enough light shades either. I can only imagine held dark skin has a hard time finding a foundation when I wear the fairest shade out of most foundations and they're still too dark! 1 day they'll get it right!! Is it that much to ask for not to have to mix every foundation I get!! Can I please geta ahade match already!!!

  • Age:
  • 45-54
  • Eye Color:
  • Hazel
 
5.0

Perfect shade

By 

from Prattville, AL

Comments about Born This Way Foundation:

I have very fair skin and always had trouble finding foundation because they were always tooo dark. Too Faced's Born This Way foundation in Snow changes that. I have been using this shade for over a years for love it! ❤️

  • Age:
  • 25-34
  • Eye Color:
  • Brown

(1 of 1 customers found this review helpful)

 
5.0

Wow.

By 

from Chatham, ON

Comments about Born This Way Foundation:

I don't normally write reviews. But I'm very impressed with this foundation. It's my first day using it, and yesterday I got the worst sunburn. By sunburn I mean it's super red and I managed to get bruised from how bad it swelled. So today I have to go to work, and I work in a salon and spa so I have to present myself well. I'm so happy I bought this foundation when I did. I used only one pump of foundation and the coverage was amazing instantly. This will always be my foundation for now on. Ive been using the same foundation for years due to my oily skin, and I was super nervous to even try anything new. But this is it.

  • Age:
  • 25-34
  • Eye Color:
  • Blue
 
5.0

Best foundation I've tried

By 

from Tampa, FL

Comments about Born This Way Foundation:

I've always had trouble with foundations. They've always either been to cakey or too matte for my dry skin. This foundation is literally the best. It covers my acne, doesn't cling to dry patches, and doesn't look cakey. Finally found my holy grail foundation.

  • Age:
  • 19-24
  • Eye Color:
  • Green

(1 of 1 customers found this review helpful)

 
5.0

In love

By 

from Atlanta ga

Comments about Born This Way Foundation:

I'm very satisfied with this product. I will say the color matches don't really make sense. For example the butter pecan model and chestnut model have the same complexion which was confusing for me. I did purchase chestnut which is a perfect match. And the swatch of chestnut is not correct it looks so much darker than it does in person. I wish the swatches were more accurate online so it it's easier to choose before purchasing. Nonetheless I am super satisfied. I wore this foundation from 11am till 10 pm. I blotted my face three times throughout the day my smile line creasing was minimal. I thoroughly enjoyed this product. I have normal to oily skin. I wear nc45 &nc47 in mac shade 23&37 mixed in beauty bakerie and y480 in Marc jacobs shameless youthful foundation

  • Age:
  • 25-34
  • Eye Color:
  • Brown

(6 of 6 customers found this review helpful)

 
5.0

Born This Way - CLOUD

By 

from Atlanta, GA

Comments about Born This Way Foundation:

Too Faced - thank you, thank you, thank you for making a foundation light enough for us pale faced ladies. I have honestly never found a foundation that was the right color and if it was even close, it would turn a shade darker as the day wore on. Please never stop making this color, I beg you!

  • Age:
  • 55-65
  • Eye Color:
  • Green

(4 of 6 customers found this review helpful)

 
3.0

Still Needs More Work!

By 

from Pittsburgh PA

Comments about Born This Way Foundation:

I see on you tube some women can wear 3 different color foundations that match. I cannot find one with an exact match. The closest match to me is warm sand and it dries down looking to dark and orangey. I tried the newest shade praline and it is too light. There is a gap between the two shades. Warm Sand needs to be more yellow like the new super coverage concealer is. The super concealer is a much better match for me as a foundation. Even Warm Sand in the peach matte is too red. Please have Jackie look at the coloring in the Warm Sand and take out some of the red in it or add a color between praline and warm sand. I love the formulation of the foundation but cannot wear it because of the color. (I see only one woman on you tube wearing warm sand) It would also be nice to have a comparison chart.

  • Age:
  • 55-65
  • Eye Color:
  • Brown

Displaying reviews 1-10

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