Born This Way Foundation


Born This Way Foundation Born This Way Foundation

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Additional Information

This oil-free foundation masterfully diffuses the line between makeup and skin for the perfect naturally flawless finish and coverage so undetectable, they’ll think you were Born This Way!

  • Medium-to-full, undetectable coverage
  • Oil-free
  • Coconut Water helps delicately replenish skin's moisture levels without over hydrating
  • Infused with the resilient Alpine Rose to brighten the skin's appearance and promote elasticity
  • Hyaluronic Acid provides long-lasting, skin-balancing hydration for a smoother, more youthful appearance

Formulated without Gluten and Parabens

Our Inspiration Inspired by “I woke up like this” perfection, Too Faced Co-Founder and Chief Creative Officer Jerrod Blandino set out on a mission to create a foundation so undetectable, you can go ahead and lie with beautifully natural coverage that will have everyone thinking you were Born This Way!

Long Lasting Long Lasting
How it works

Apply with fingertips, sponge, or Retractable Kabuki Brush and retract until bristles are dense. Start at the center of the face and work outward. Apply more to achieve desired coverage.


INGREDIENTS: Water/Aqua/Eau, Cyclopentasiloxane, Glycerin, Aluminum Starch Octenylsuccinate, Isododecane, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Dimethicone, 1,2-Hexanediol, Alcohol, BHT, Butylene Glycol, Caprylyl Glycol, Cocos Nucifera (Coconut) Water/Cocos Nucifera Water, Diphenyl Dimethicone, Disteardimonium Hectorite, Ethylhexyl Methoxycinnamate, Ethylhexyl Palmitate, Hexylene Glycol, Lecithin, Magnesium Sulfate, Phenoxyethanol, Pistacia Lentiscus (Mastic) Gum/Pistacia Lentiscus Gum, Polysilicone-11, Potassium Sorbate, Propylene Carbonate, Rhododendron Ferrugineum Extract, Silica Dimethyl Silylate, Sodium Hyaluronate, Tetrahexyldecyl Ascorbate, Tetrasodium EDTA, Tribehenin, Triethoxycaprylylsilane, Iron Oxides (CI 77491, CI 77492, CI 77499), Titanium Dioxide (CI 77891).

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  • $34.00
    (396 reviews)

Show Us How You Own It



i've tried SO many foundations, and it's not a fun surprise when you think you look fly in your bathroom, then you step into REAL sunlight and your face is too light or too dark!!! where i think i was going wrong was a 1-2 punch: my previous foundation was UD's all nighter, which was literally house spackling (strike 1) that oxidized (strike 2) 3 shades darker than advertised. i was so afraid to try another foundation, until i got a sample of this from my old friend too faced! it's medium coverage that's super easy to blend, looks natural and great, feels weightless, and lasts all day! i use a primer underneath, and even through blowing my nose (it's spring time) the foundation holds up pretty well. i've purchased my 2nd bottle and love putting this stuff on in the morning! i feel so pretty!!! now to find the perfect powder to set it with...THANKS TOO FACED!!! < 3

Burbank, CA


Confidence in a bottle!


Not only has this light-weight and beautiful formula lifted and complemented my natural complexion, but it has significantly empowered my confidence! Beauty is clearly not pain when it comes to this spectacular foundation!

Fairview, PA


Love foundation!


Really like this foundation! Stays on all day! I need a shade a little darker but absolutely love the quality! I am 46 and have some problem areas and this foundation doesn't settle into my fine lines!

Louisville, Ky


Love it!


As an upcoming makeup artist...I am always looking for foundations to add to my kit that are quality. I was introduced to this product during my weekly trip to Ulta. I was actually shopping for a new foundation for myself and the salesperson was raving about we color matched me and I haven't looked back! I absolutely love it...I have had so many compliments about how natural it looks. It photographs so well and I am looking to continue building my kit with this product.

New Orleans




Thank you Kelly strack!!!!! I finally bought it tried it and will never ever run out of it ever will always use! It's so flawless and I have textured and sometimes dry skin amd it looks so beautiful!!!! My holy GRAIL forever!!!!!

Homerville Georgia




Ive tried every foundation possible, and this is definitley the best out there. FULL coverage and doesnt look cakey. I feel like this foundation was made for me!!! I cant get enough.!!!!!!



Best liquid foundation!


I very rarely wear makeup but have been shopping around for makeup to wear on my wedding day this fall. I love a very natural look and this foundation hands down beats out the other dozen or so I've tried! It stays on even when I get oily, it doesn't clump up on my dry patches, and it doesn't make me breakout! I've always struggled to find foundations that even out the very distinct skin tone difference between my neck and face but the undertones in this foundation really helped my skin tone blend beautifully. I cannot say enough about this foundation! If you're on the fence about getting it, do yourself a favor and make the purchase!

Raleigh, NC


Can't live without


Great full coverage but doesn't feel Cakey. Lasts all day

Forked river,nj


Love the coverage


I love the coverage of this item. I only give it a 4 because I feel like it makes my skin oily.





This foundation is ok but not sure I will repurchase.




4.5 3613