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Born This Way Foundation

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Born This Way Foundation Born This Way Foundation
$39.00

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Additional Information

This oil-free foundation masterfully diffuses the line between makeup and skin for the perfect naturally flawless finish and coverage so undetectable, they’ll think you were Born This Way!

Details
  • Medium-to-full, undetectable coverage
  • Oil-free
  • Coconut Water helps delicately replenish skin's moisture levels without over hydrating
  • Infused with the resilient Alpine Rose to brighten the skin's appearance and promote elasticity
  • Hyaluronic Acid provides long-lasting, skin-balancing hydration for a smoother, more youthful appearance

Formulated without Gluten and Parabens

Our Inspiration Inspired by “I woke up like this” perfection, Too Faced Co-Founder and Chief Creative Officer Jerrod Blandino set out on a mission to create a foundation so undetectable, you can go ahead and lie with beautifully natural coverage that will have everyone thinking you were Born This Way!

Long Lasting Long Lasting
How it works

Apply with fingertips, sponge, or Retractable Kabuki Brush and retract until bristles are dense. Start at the center of the face and work outward. Apply more to achieve desired coverage.

Ingredients

INGREDIENTS: Water/Aqua/Eau, Cyclopentasiloxane, Glycerin, Aluminum Starch Octenylsuccinate, Isododecane, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Dimethicone, 1,2-Hexanediol, Alcohol, BHT, Butylene Glycol, Caprylyl Glycol, Cocos Nucifera (Coconut) Water/Cocos Nucifera Water, Diphenyl Dimethicone, Disteardimonium Hectorite, Ethylhexyl Methoxycinnamate, Ethylhexyl Palmitate, Hexylene Glycol, Lecithin, Magnesium Sulfate, Phenoxyethanol, Pistacia Lentiscus (Mastic) Gum/Pistacia Lentiscus Gum, Polysilicone-11, Potassium Sorbate, Propylene Carbonate, Rhododendron Ferrugineum Extract, Silica Dimethyl Silylate, Sodium Hyaluronate, Tetrahexyldecyl Ascorbate, Tetrasodium EDTA, Tribehenin, Triethoxycaprylylsilane, Iron Oxides (CI 77491, CI 77492, CI 77499), Titanium Dioxide (CI 77891).

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  • $34.00
    (334 reviews)

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REVIEW SNAPSHOT®

by PowerReviews
Born This Way Foundation
 
4.5

(based on 3294 reviews)

Ratings Distribution

  • 5 Stars

     

    (2427)

  • 4 Stars

     

    (463)

  • 3 Stars

     

    (163)

  • 2 Stars

     

    (106)

  • 1 Stars

     

    (135)

88%

of respondents would recommend this to a friend.

Reviewed by 3294 customers

Displaying reviews 1-10

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5.0

My absolute fav

By 

from Philadelphia

Comments about Born This Way Foundation:

I've had trouble finiding a perfect match but this is by far the best... I usually have to mix foundations.. not with too faced.. I didn't even finish my first bottle yet but I just brought another one ... I have combo skin but mostly dry... I literally look like I was born this way... my skin is also sensitive and this foundation is so sensitive ... thank you too faced... by the way I've beeen using this almost a year now... my shade is chestnut

  • Age:
  • 25-34
  • Eye Color:
  • Brown

(1 of 1 customers found this review helpful)

 
3.0

It was okay...

By 

from Florida

Comments about Born This Way Foundation:

Did anyone else have a problem where the foundation just rubbed off? I used too faced primer and setting spray with it, could that be why it rubbed off? I wanted to love this foundation so much, but the color matched perfectly I just wish I didn't have that problem with it.

  • Age:
  • 19-24
  • Eye Color:
  • Blue

(2 of 2 customers found this review helpful)

 
1.0

Does not last!

By 

from London

Comments about Born This Way Foundation:

I read so many good reviews about this foundation, I tried at the store and the I decided to buy it, but unfortunately I din't have anything nice to say. The "Born This Way" foundation is recommended for oily sky, I have oily skin and I can confirm that this foundation makes my sky extra oily. The foundation does not last in my face, it breaks down, even using a good primer and a setting powder, if I touch my face gently with my finger the foundation will come off, it forms lines in my eye lids and under my eyes, never sets down which makes my skin feel very greasy and heavy.
I'm very disappointed about this foundation.

  • Age:
  • 25-34
  • Eye Color:
  • Brown

(5 of 5 customers found this review helpful)

 
1.0

oxidized and patchy

By 

from virginia

Comments about Born This Way Foundation:

This was my first higher-end foundation purchase ever; I liked the idea of it still being natural and lightweight while still giving me a nice amount of coverage. My T-Zone however is very dry and this foundation CLINGS to every pore and bump possible! My entire forehead looked like a cracked desert, even with moisturizer. Not only that, but the actual product oxidizes VERY quickly, it'll look fine for a second and then suddenly it's three shades darker. I still have my bottle and the whole thing has turned an-almost orange hue. I normally love too faced products but I really just would not recommend this foundation.

  • Age:
  • 19-24
  • Eye Color:
  • Blue

(5 of 5 customers found this review helpful)

 
5.0

amazing!

By 

from uk

Comments about Born This Way Foundation:

perfect for combination/oily skin and has been my go to for the past two years! feels light on the face aswell.

  • Eye Color:
  • Brown

(5 of 6 customers found this review helpful)

 
5.0

Praline is Perfection

By 

from Nashville, Tn

Comments about Born This Way Foundation:

I love Jackie and i'm very glad she helped with this extension. This is the 1st Too Faced product I've purchased, and i'm amazed how perfectly it matches my skin tone. I have a nutural undertone, and a lot of brands have very red undertones on deeper foundations, but this one is a perfect fit! I don't look red, it's not too dark or too light (which is often a problem), and it's so comfortable to wear. Thank you Jackie!!!

  • Age:
  • 25-34
  • Eye Color:
  • Brown

(2 of 2 customers found this review helpful)

 
5.0

OMG!!

By 

from England

Comments about Born This Way Foundation:

This product was amazing I have never managed to find the right foundation to match my skin tone but this does it perfectly

  • Age:
  • 13-18
  • Eye Color:
  • Blue

(3 of 3 customers found this review helpful)

 
5.0

Perfect

By 

from England

Comments about Born This Way Foundation:

I have combination skin with bad acne in places. This foundations covers all my imperfections and stays matte all day without needing any powder touch ups. Despite this, it is not so matte that it clings to my dry patches! It is the perfect coverage and finish and has been my holy grail foundation for a long time despite trying tens of other foundations from other brands!

  • Age:
  • 19-24
  • Eye Color:
  • Green

(0 of 3 customers found this review helpful)

 
4.0

Not yet

By 

from Pa

Comments about Born This Way Foundation:

Used to love Too Faced (TF) foundations. For photos and special events, I used the Snow creme compact and daytime was a heart shaped bottle in Vanilla, lightly doctored with white from another line. After merging with Estee Lauder, Snow was still being made, but it looked different. The ingredients were similar, but not exactly the same. The other style of foundation was being discontinued. Slowly. I would check the sales, but never my color. This new Born This Way felt great going on. No rush to cover, no pilling of a primer fighting the make up and no burning as I had with another well advertised brand. Sadly, even porcelain did not begin to match my skin tone. I tried to tweak it, but to no avail. Now the concealer had one that was listed as the fairest, cool shade. I tried it and irvcwotked. I would like to try that shade, but when Called to varify I was getting the lightest cool undertoned shade and the gurl did not know. I hate to wasre the money again if at all possible. I have MS, multiple Sclerosis and my eyes can not always discern colors on computer screens ( nor depth) and every friend has at least 3 or more tubes/ bottles/jars of mistakes. The fairest condealer works great. It matches my face expertly. It does not smell unpleasant, just freah abd clean. It has good slip so there are cones in it for those avoiding simethicone or dimethicone. Not drippy. No oxidation noted, a real issue for a person without yellow in their natural coloring. I am hopeful that thisb new formula and lighter shade will fix my issuesvasap. Overall, a quallity product that just has not been perfect yet.

  • Age:
  • 45-54
  • Eye Color:
  • Grey

(3 of 4 customers found this review helpful)

 
5.0

5 stars isn't enough! More like 12 stars?!?!?! Shall we!?!?!

By 

from Cincinnati, OH

Comments about Born This Way Foundation:

I never used anything expensive as far as make-up. But when I heard about the expansion shade range of Too Faced Foundations for the Chocolate sista's and that Jackie Aina Helped make them I said I would give it a chance.! OMG I match with Chia and Mahogany!!!! Mahogany is what I am wearing in these photo's!!!! I got MAD compliments all day. Everything from my Brows (which are 100% mine. No lies) to my foundation to the Melted Gold. And it's incredibly comfortable to wear beyond twelve hours. But lets talk about that MELTED GOLD!!! HUNTY OMG PEOPLE LOVED IT!!!! All I got to say is this; Too Faced, Com Keep it comin' for the sista's cause you got a customer fo life!!! seriously

  • Age:
  • 35-44
  • Eye Color:
  • Brown

Displaying reviews 1-10

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