Born This Way Foundation


Born This Way Foundation Born This Way Foundation

Add to cart options

Additional Information

This oil-free foundation masterfully diffuses the line between makeup and skin for the perfect naturally flawless finish and coverage so undetectable, they’ll think you were Born This Way!

  • Medium-to-full, undetectable coverage
  • Oil-free
  • Coconut Water helps delicately replenish skin's moisture levels without over hydrating
  • Infused with the resilient Alpine Rose to brighten the skin's appearance and promote elasticity
  • Hyaluronic Acid provides long-lasting, skin-balancing hydration for a smoother, more youthful appearance

Formulated without Gluten and Parabens

Our Inspiration Inspired by “I woke up like this” perfection, Too Faced Co-Founder and Chief Creative Officer Jerrod Blandino set out on a mission to create a foundation so undetectable, you can go ahead and lie with beautifully natural coverage that will have everyone thinking you were Born This Way!

Long Lasting Long Lasting
How it works

Apply with fingertips, sponge, or Retractable Kabuki Brush and retract until bristles are dense. Start at the center of the face and work outward. Apply more to achieve desired coverage.


INGREDIENTS: Water/Aqua/Eau, Cyclopentasiloxane, Glycerin, Aluminum Starch Octenylsuccinate, Isododecane, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Dimethicone, 1,2-Hexanediol, Alcohol, BHT, Butylene Glycol, Caprylyl Glycol, Cocos Nucifera (Coconut) Water/Cocos Nucifera Water, Diphenyl Dimethicone, Disteardimonium Hectorite, Ethylhexyl Methoxycinnamate, Ethylhexyl Palmitate, Hexylene Glycol, Lecithin, Magnesium Sulfate, Phenoxyethanol, Pistacia Lentiscus (Mastic) Gum/Pistacia Lentiscus Gum, Polysilicone-11, Potassium Sorbate, Propylene Carbonate, Rhododendron Ferrugineum Extract, Silica Dimethyl Silylate, Sodium Hyaluronate, Tetrahexyldecyl Ascorbate, Tetrasodium EDTA, Tribehenin, Triethoxycaprylylsilane, Iron Oxides (CI 77491, CI 77492, CI 77499), Titanium Dioxide (CI 77891).

View All Ingredients

Plays Well With
  • $34.00
    (401 reviews)

Show Us How You Own It



I had finally gotten my skin to clear up and I was using this foundation forever because it looked so nice on my skin and is a beautiful foundation. But when I read other reviews saying that it broke them out too I stopped using it and found out the coconut is what caused me to have acne scars. If too faced could take out that ingredient plenty of people would be so happy cause it's the best foundation it's just me and other people are sensitive

Portsmouth Ohio




Best foundation I have ever tried, adjust so well to my skin, I have combo skin, also seasonal dryness and flaky skin every season change, this foundation fits all my skin needs

Santa Barbara CA




Full coverage! Amazing & looks best with a damp blender

San diego




This foundation is by far the best foundation I've ever used!



Love this foundation


Looks amazing in pictures! I looked flawless:) lasts all day, great coverage. It's really light and not greasy oily feeling.

Winder GA


Best Foundation I've ever used!


Of all foundations I've ever used this is the best. It lays on my skin so perfectly, no creasing in my wrinkles and it doesn't transfer and it dries smooth without feeling tacky and it doesn't look caked on at all no matter how much I use to have more coverage. I have dry to combination skin, some dark circles.





I have fair oily acne prone skin with hyper pigmentation and lots of redness. I love the coverage and finish of this foundation, it's the most natural foundation I've ever used. What I hate, the makeup breaks apart after 4 hours even with mattifying primer and setting powder! My skin is oily, but I know people much oilier than me, I don't think it's just my skin, despite the advertising the foundation isn't good for oily skin. Too Faced, Is there a trick to making the makeup last? Why does the makeup take so long to dry down? If I can't figure out how to make the makeup last I won't buy again.



Love it!


Hands down my favorite foundation!



Best foundation ever!! 2nd bottle


This is the best foundation I have ever used I am half iris and half African American light skin and this is the only foundation where I did not have to mix colors right out of the bottle the perfect shade.Love Love Love this product!!!!!!!. Thank you Too Faced! thank you!!!!!!

Tempe Arizona


In Love


Born This Way is a classic but it's still my go to foundation because it's 100% reliable. Full coverage, the "Porcelain" shade matches my skin tone and it blurs, blurs, blurs away my pores which is super important because I live in Southern Cali and I feel like the warm weather makes my pores huge. It's an instant boost of confidence in a bottle!

San Diego, CA



4.5 3671