MAKEUP PREP & PRIME

Simply apply your primer directly to clean your skin before putting on any makeup, focusing on areas where makeup will be applied. For more sensitive areas like your eyelids, it’s best to use specific primers like our Shadow Insurance 24-Hour Eye Shadow Primer for gentler priming.  

While some primers might act as moisturizers, the reverse isn’t true. You should make sure to use specifically-designed primers for your needs, if possible.  

Primer will keep your makeup looking fresh and help you evenly apply eye shadow, foundation, and more, as well as protect your skin from the makeup itself. It’s not always necessary but it is recommended. 

Many primers will come with an application wand, but using your fingers is a good way to evenly distribute the primer. Just make sure they’re clean first!