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Get control of your brows! Fluff up and lock stubborn hairs in place with this laminating liquid wax formula that adds volume, texture, and total control to give you fluffy, perfectly polished brows with just the right amount of hold.
This clear gel formula offers strong hold with a natural-looking demi-matte finish so brows are fluffed, laminated and lifted.
Inspired by the popular “soap brow” trend, we created a product to deliver natural, lush brows with hold that lasts all day and night.
STEP 1: Apply on clean, dry brows using the wand applicator and a backcombing technique. Brush hair against the direction of growth.
STEP 2: Before the liquid wax sets, place and press the comb side against the skin and sweep upward slowly, until hair is laid flat. From the arch of the brow to the tail, sweep hair in the direction of natural growth.
Pro Tip: For stubborn hairs, hold the wand in place for a few seconds, and then brush up.
STEP 1: Apply Brow Wig all over brow in an upward motion. Wait for the formula to fully dry.
STEP 2: Use light pressure to apply Fluff & Hold Laminating Brow Wax in a slow upward motion. Wait a few seconds to allow for liquid wax to slightly set.
STEP 3: Brush hair upwards using the bristle end using a light pressure to fluff hair.
STEP 1: Apply Fluff & Hold Laminating Brow Wax all over brows and use bristles to press hair flat against the skin. Wait for liquid wax to fully dry.
STEP 2: Fill in sparse areas using Super Fine Brow Detailer.Place the tip at the bottom of the brow and flick upward following natural growth of hair.
STEP 3: Clean and define the bottom of the brow using a small amount of Born This Way Super Coverage Concealer.
COMPLETE YOUR LOOK
Fluff & Hold
Brow Wax
Fluff up and lock stubborn hairs in place with this laminating liquid wax formula. This clear gel offers strong hold that lasts all day and night!
GET THE LOOK
Microbladed Brow Effect
STEP 1: Apply Fluff & Hold Laminating Brow Wax all over brows and use bristles to press hair flat against the skin. Wait for liquid wax to fully dry.
STEP 2: Fill in sparse areas using Super Fine Brow Detailer. Place the tip at the bottom of the brow and flick upward following natural growth of hair.
STEP 3: Clean and define the bottom of the brow using a small amount of Born This Way Super Coverage Concealer.
BROWS
Level-up your brow look with our full collection of cruelty-free laminating brow wax, eyebrow pencils, gels & pomades in shades that look bold and natural.
WATCH NOW
Your new brow obsession!
3 game-changing products to give you BROWS AS BOLD AS YOU ARE!
FLUFF & HOLD
Laminating Brow Wax
BROW WIG
Eyebrow Gel
SUPER FINE BROW DETAILER
Eyebrow Pencil
POMADE IN A PENCIL
Eyebrow Shaper & Filler
FORMULA:
Laminating Liquid Wax
SHADES:
1 Universal Clear Gel Shade
BENEFITS:
Fluffs, Laminates & Adds Volume
FORMULA:
Brush-On, Buildable Hair Fiber Gel
SHADES:
9 Shades
BENEFITS:
Fills, Sculpts & Adds Density
FORMULA:
Micro-Fine, Bevel Tipped Brow Pencil
SHADES:
8 Shades
BENEFITS:
Defines, Fills & Shapes
FORMULA:
3-in-1 Pencil, Pomade & Gel
SHADES:
8 Shades
BENEFITS:
Sculpts, Fills & Sets