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Born This Way 24-Hour Longwear Matte Finish Foundation

24 Hour Undetectable Super Longwear Foundation

NET WT. 1.0 OZ. / 30.0 mL
$46.00
Cloud
All
Fair
Light
Medium
Tan
Deep
+ more
Fairest with Neutral to Rosy Undertones

Your perfect match in Super Coverage Concealer is Cloud

Details
HOW TO
Ingredients

96% said this foundation feels weightless on skin*

99% said this foundation blurs away imperfections*

93% said this foundation provides undetectable coverage*

92% said this foundation does not require touch ups*

*In a 1 week study of 107 women

WHAT IT IS

This oil-free, 24-hour matte foundation masterfully diffuses the line between makeup and skin. Our matte formula stays completely color true while covering imperfections to reveal shine-free naturally flawless skin. Lightweight wear and coverage so undetectable, they’ll think you were Born This Way.

OUR INSPIRATION

Inspired by “I woke up like this” perfection, Too Faced set out on a mission to create a longwearing matte foundation so undetectable and natural looking, you’ll have everyone thinking you were Born This Way!

TELL ME MORE
  • Medium-to-full buildable coverage
  • Soft-focus matte finish
  • Skin stays matte, not flat
  • Super longwearing for 24 hours
  • Non-comedogenic
  • Waterproof
  • Oil free
  • Oil controlling
  • Transfer resistant
  • Color true
  • Sweat resistant
  • Humidity resistant
  • Vegan
  • Coconut water to aid in delicately replenishing skin’s moisture levels
  • Alpine Rose to help empower skin’s health and resilience
  • Hyaluronic acid for a smoother, more youthful appearance

Apply with fingertips, sponge, or foundation brush.

STEP 1: Start at center of face and work outward.

STEP 2: Apply more to achieve desired coverage. For areas of extreme redness or discoloration, stipple on additional coverage.

Ingredients: Water\Aqua\Eau, Cyclopentasiloxane, Trimethylsiloxysilicate, Methyl Trimethicone, Butylene Glycol, Peg/Ppg-18/18 Dimethicone, Magnesium Sulfate, Polyglyceryl-3 Diisostearate, Tribehenin, Phenyl Trimethicone, Silica, Sodium Hyaluronate, Tocopheryl Acetate, Cocos Nucifera (Coconut) Fruit Juice, Cocos Nucifera (Coconut) Liquid Endosperm, Rhododendron Ferrugineum Extract, Glycerin, Lecithin, Dimethicone, Methicone, Disodium Phosphate, Xanthan Gum, Propylene Carbonate, Disteardimonium Hectorite, Cellulose Gum, Laureth-7, Polymethylsilsesquioxane, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Sodium Dehydroacetate, Phenoxyethanol, [+/- Mica, Titanium Dioxide (Ci 77891), Iron Oxides (Ci 77491), Iron Oxides (Ci 77492), Iron Oxides (Ci 77499)]

Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.

BORN THIS WAY

MATTE FINISH FOUNDATION

REASONS TO LOVE
• Super Longwearing for 24 hours
• Oil-Controlling
• Hyaluronic Acid

3 MINUTES TO FLAWLESS!

Check Out Our NEW Interactive Foundation Finder Quiz!

BORN THIS WAY

An entire cruelty-free complexion collection infused with skin-loving ingredients. Perfect your complexion with flawless undetectable coverage.

HEALTHY GLOW SKIN TINT

SPF 30 UVA/UVB Protection & 24-Hour Longwear

NATURAL FINISH FOUNDATION

Masterfully Diffuse The Line Between Makeup And Skin

ETHEREAL LIGHT CONCEALER

24-Hour Wear, Buttery, Serum-Light Concealer

SUNSET STRIPPED PALETTE

Inspired By The Light Of Golden Hour In California

ETHEREAL SETTING POWDER

Silky, Lightweight, Oil-Absorbing, & Blurring Powder

SUPER COVERAGE CONCEALER

Multi-Use Formula For Conceal, Contour & Highlight

NATURAL NUDES PALETTE

Inspired By The Beauty & Diversity Of Skin Tones

MATTE FINISH FOUNDATION

Lightweight, Oil-Free, 24-Hour Matte Foundation

GET THE LOOK

Born This Way Matte Foundation

Discover the 24-hour flawless, shine-free finish of your dreams

STEP 1: Apply your shade of Born This Way Matte Foundation using fingers, brush or a sponge/blender. Use more or less based on desired coverage. (Try our Shade Finder!)

STEP 2: Highlight & brighten with Born This Way Super Coverage Concealer 1 or 2 shades lighter than your natural skin tone.

STEP 3: Apply sparingly under eyes, on forehead, nose, chin & jawline, then blend out with a brush, or use your fingers to gently blend under eyes.

STEP 4: If you choose, contour with Born This Way Super Coverage Concealer 3 shades deeper than your natural skin tone. Apply under cheekbones, under jawline, on chin, nose & forehead.

STEP 5: Set makeup by pressing Born This Way Ethereal Setting Powder evenly on skin with a powder brush or puff.

COMPARE PRODUCTS

FOUNDATION GUIDE

BORN THIS WAY
Healthy Glow Skin Tint

BORN THIS WAY
Original Foundation

BORN THIS WAY
Matte Foundation

FINISH:

Soft-Focus Ethereal Glow

COVERAGE:

Medium - Buildable

BENEFITS:

24-Hour Longwear, Broad Spectrum SPF 30, All Day Hydration

KEY INGREDIENTS:

Hyaluronic Acid, Coconut Water, Alpine Rose + Apple, Lentil, Watermelon and Litchi

FINISH:

Natural

COVERAGE:

Medium - Full

BENEFITS:

Longwearing, Hydrating, Oil-Free, Photo-Friendly

KEY INGREDIENTS:

Hyaluronic Acid, Coconut Water, Alpine Rose

FINISH:

Natural Matte

COVERAGE:

Medium - Full

BENEFITS:

24-Hour Longwear, Oil-Controlling, Waterproof

KEY INGREDIENTS:

Hyaluronic Acid, Coconut Water, Alpine Rose

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