Dedicated to cruelty free beauty.
Born This Way Ethereal Light Concealer
This buttery, serum-light concealer effortlessly glides on skin to camouflage and cover imperfections for 24 hours, while improving the appearance of dark circles with a blend of plumping and hydrating Hyaluronic Acid, Aloe Leaf Extract, Daikon Seed Extract and Squalane. Our waterproof formula diminishes signs of fatigue & imperfections while adding a natural luminosity for a look so naturally flawless…they’ll think you were Born This Way!
Inspired by warm, sexy, sun-kissed skin, these 16 rich, creamy, highly-pigmented modern nudes range from flattering to sultry matte, metallic, shimmer, and sparkle shades for looks so naturally alluring, they'll think it was Golden Hour in LA!
The New Nudes
Inspired by the beautiful collection of Born This Way Foundation shades, these 16 highly-pigmented, modern nudes range from flattering mattes that were created to enhance your unique and beautiful undertones to sultry metallic, shimmer, and sparkle shades for a sexy radiance so natural, they’ll think you were Born This Way.
Multi-Use Sculpting Concealer
Cover, contour, highlight, and retouch with this super perfecting, natural finish concealer/makeup hybrid. The ultimate multi-use formula for a modern and hydrated photo-ready complexion.
You Were Born To Let Your Light Shine!
Turn up the light and add dimension, lift, and luminosity with this complexion-enhancing highlighting palette created to bring out the inner radiance in every skin tone. This baked trio diffuses and refracts light for a perfectly-lit complexion anywhere you go.
Undetectable Super Longwear Foundation
This oil-free, 24-hour matte foundation masterfully diffuses the line between makeup and skin. Our true matte formula stays completely color true while covering imperfections to reveal the all-day, shine-free look of naturally flawless skin. Lightweight wear and coverage so undetectable, they’ll think you were Born This Way.
Introducing Born This Way Matte!
Feel confident in a longwearing, life-proof matte so undetectable, they’ll think you were Born This Way.
2 more ways to show you were born this way
Inspired by our iconic Born This Way, Eyeshadows and Highlighters created to enhance all skin tones!
Let them think you were Born This Way!
Born This Way...the COMPLETE COLLECTION!
Conceal, Contour, Highlight, and Retouch
With Global Beauty Director Elyse!
Born This Way Collection
Tutorial with Brianna Fox!