#MERMAIDCORE

Shadow Insurance 24-Hour Eyeshadow Primer

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SOLD OUT

Non-Creasing, Fade-Resistant Wear

$27.00

Killer Liner 36 Hour Waterproof Gel Eyeliner Pencil

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Killer Liner 36 Hour Waterproof Gel Eyeliner Pencil

 Turquoise      
     
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 + more

High Impact Color, Transfer Resistant

$25.00

Better Than Sex Waterproof Mascara

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TRY IT ON

Longer, Thicker Lashes + Waterproof

$29.00

Born This Way Healthy Glow Skin Tint Foundation

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GET THE LOOK

#MERMAIDCORE

Director of Global Beauty Elyse created shares a Mermaid-inspired look using our Italian Spritz Eye Shadow Palette!

STEP 1: Prep eyes with Shadow Insurance to make sure your eye shadow stays crease-proof and waterproof for 24 hours

STEP 2: Apply a soft small amount of the shade Lake Como, a blue shimmer shadow, all over the lid

STEP 3: Apply Spritz & Glitz, a violet shimmer shifting glitter, all over lid

STEP 4: Apply Lake Como underneath your eyes

Pro Tip! Apply eye shadow in sheer layers to a soft, ethereal look

STEP 5: Apply Spritz & Glitz as a highlighter

STEP 6: Apply 3 generous coats of Better Than Sex Waterproof Mascara for the ultimate volume, length, and curl that will last all day

SHOP THE LOOK

TRY IT ON

Born This Way Healthy Glow Skin Tint Foundation

 Cloud  All
 Fair
 Light
 Medium
 Tan
 Deep
     
  +   - 
 + more

SPF 30 UVA/UVB Protection

$42.00

Born This Way Ethereal Light Illuminating Smoothing Concealer

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TRY IT ON

Born This Way Ethereal Light Illuminating Smoothing Concealer

 Sugar  All
 Fair
 Light
 Medium
 Tan
 Deep
     
  +   - 
 + more

24-Hour Wear, Waterproof

$28.00

Lip Injection Maximum Plump Extra Strength Lip Plumper Gloss

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Lip Injection Maximum Plump Extra Strength Lip Plumper Gloss

 Blueberry Buzz      
     
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Extra Strength Long-Term Lip Plumper

$33.00

Fluff & Hold Laminating Brow Wax

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Natural-Looking Demi-Matte Finish

$26.00

SHADOW PRIMER
SETTING SPRAY

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DYNAMIC DUOS

PERFECT PAIRS

LASTING MAKEUP

Pair Shadow Insurance 24-Hour Eyeshadow Primer with Makeup Insurance Setting Spray!

SOLD OUT

Shadow Insurance 24-Hour Eyeshadow Primer

Non-Creasing, Fade-Resistant Wear

$27.00

Makeup Insurance Setting Spray

Shop Now

18 Hour Wear + Blue Light Defense

$34.00

SETTING SPRAY
HIGHLIGHTER

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ALL OVER GLOW

Pair Hangover 3-in-1 Setting Spray with Cheek Popper Blushing Highlighter!

I SMELL GOOD!

Hangover 3-in-1 Replenishing Primer & Setting Spray

Hydrates & Refreshes Skin

$36.00

Cheek Popper Blushing Highlighter

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Ice Cream-Inspired

SOLD OUT

Multi-Use Formula, Shimmering Finish

$27.00

Italian Spritz Eye Shadow Palette

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INTENSE COLOR

Pair Killer Liner with Italian Spritz Eye Shadow Palette!

EYE LINER
EYE SHADOW

I SMELL GOOD!

Matte, Metallic & Shimmer Finishes

$54.00

Killer Liner 36 Hour Waterproof Gel Eyeliner Pencil

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 Sapphire      
     
  +   - 
 + more

High Impact Color, Transfer Resistant

$25.00

Shop Now

SPRITZ PALETTE

18 High-Pigment Shades Inspired By A Refreshing Summer Cocktail

KILLER LINER

Get Razor-Sharp Killer Lines That Last For 36 Hours

WATERPROOF MASCARA

Volumizing And WATERPROOF Formula That Thickens, Lengthens And Curls

EYE SHADOW PRIMER

24-Hour Wear, Color Intensifying Primer That Protects Against Blue Light

TRY THESE LOOKS

GET THE LOOK

Eye Shadow: Italian Spritz Eye Shadow Palette - Capri Fun, Gelat-Ooh!, Lake & Bake, Lake Como, Spritz & Glitz

Mascara: Better Than Sex Mascara - Original Black

SHOP THE PALETTE

HOLIDAY LOOKS

Get This Season's Hottest Looks With Limitted Edition Makeup Palettes

COSMIC CRUSH

Looks Full Of Futuristic Finishes & Cosmic Color

POP-TARTS

Six Looks That’ll Have You Looking Like A Snack

#MERMAIDCORE TREND

Dive Into A Mermaid-Inspired Makeup Look

COMPLEXION REGIMENS

The Perfect Product Pairings For Every Finish

HEALTHY GLOW

How To Apply SPF 30 Foundation For All-Day Hydration & Wear

BORN THIS WAY

How To Apply Foundaton & Concealer For A Flawless Finish

ITALIAN SPRITZ PALETTE

Transport Yourself To Lake Como With A Sparkling Fresh Eye Look

CHOCOLATE EYES

Learn To Apply Velvety Mattes, Sugary Shimmers & Melted Metallics

SUNSET STRIPPED

Warm Up With A Palette Full Of Sun-Soaked, Effortlessly Glam Shades

LET'S PLAY

Say “Game On” To Fun, Sexy Looks With The Let's Play Mini Palette

THAT'S MY JAM

Get Sweet Looks Created With The That’s My Jam Mini Palette