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Create limitless eye looks from natural to dramatic and everything in between

Create your own looks, find what you love, and Own Your Pretty with eye makeup for any mood or moment. Find your color palette, natural nudes to party ready glitter, the best smokey eye makeup, waterproof and more.

Eye Shadow Palettes to Create Limitless Looks We believe in beauty individuality instead of beauty rules and think makeup should be fun, not intimidating. Take your eye shadow game to the next level with an entire curated collection of eye shadow palettes that will let you create any look: smokey, natural, glitter, waterproof, simple and dramatic.

Lashes So Amazing,,,They’re Better Than Sex Experience the power of Better Than Sex. The number one selling prestige mascara in America creates mind blowing volume. Created during a quest to find the holy grail of mascara, Better Than Sex provides extreme volume and a more dramatic look with each coat. The hourglass-shaped brush unlocks the formula to create the perfect mascara that volumizes, lifts and coats each lash.

The Only Eyeliner Line-Up You’ll Ever Need Lock in your everyday or dramatic eye makeup look with one (or all!) of our cult-favorite eyeliners. Experience total control with Killer Liner, a precision waterproof gel eyeliner pencil that glides on for ultra-smooth lines that last for 36 hours. Get high-impact, intense black color, that is waterline safe and melts on and stays put for 12 hours with Killer Kajal. For a sharp, smudge-proof liquid line every time go for our 24-hour waterproof Better Than Sex eyeliner.

Grab Life By the Brows Effortlessly fill, sculpt, control and fluff your brows with an entire eye makeup collection of brow products.