Born This Way Super Coverage

Multi-Use Sculpting Concealer


Born This Way Super Coverage Multi-Use Sculpting Concealer Born This Way Super Coverage

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BTW Super Coverage Concealer | Multi-Use Sculpting Concealer

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Additional Information

Conceal, contour, highlight, and retouch with this super perfecting, natural finish concealer/makeup hybrid. The ultimate multi-use formula for a modern and hydrated photo-ready complexion. Fully loaded pigments provide maximum coverage with an undetectable finish for a look so flawless they’ll think you were BORN THIS WAY.

15 mL/ 0.50 Fl. Oz.

  • Oil-free, non-comedogenic formula
  • Can be used to conceal, contour, highlight, and retouch
  • Weightless and hydrating so skin is never dry or cakey
  • Long wearing for 12 hours
  • Photo-friendly/No flashback

Formulated without Gluten and Parabens

Long Lasting Long Lasting
Enhancing Enhancing
Easy to use Easy to Use
How it works

Diamond-shaped doe foot allows application in thick lines using the flat surface, as well as thinner lines using the side and tip for precision coverage.

To retouch & hide hyperpigmentation or discoloration: place a dot directly on area of discoloration and blend into skin with fingers, concealer brush, or Beauty Blender-type sponge in a pressing (stippling) motion until flawless.

TF Tips:

Contour: Choose neutral to cool-toned shades 3 tones darker than skin tone to create a believable shadow and shape.

Highlight: Choose a shade 2-3 shades lighter than your natural skin tone and in your same undertone.


INGREDIENTS: Aqua/Water/Eau, Cyclopentasiloxane, Butylene Glycol Dicaprylate/Dicaprate, Triethylhexanoin, Isoamyl Laurate, Methyl Trimethicone, Pentylene Glycol, Polyglyceryl-4 Diisostearate/Polyhydroxystearate/ Sebacate, Hydrogenated Starch Hydrolysate, Cetyl PEG/PPG-10/1 Dimethicone, Trimethylsiloxysilicate; Silica, Perfluorooctyl Triethoxysilane, Aluminum Hydroxide, Hydroxyacetophenone, Sodium Chloride, Disteardimonium Hectorite, Dimethicone, Acrylates/Polytrimethylsiloxymethacrylate Copolymer, 1,2-Hexanediol, Caprylyl Glycol, Dimethicone/Vinyl Dimethicone Crosspolymer, Trisodium Ethylenediamine Disuccinate, Glycerin, Cocos Nucifera (Coconut) Water/Cocos Nucifera Water, Sodium Hyaluronate, Cocos Nucifera (Coconut) Fruit Juice/Cocos Nucifera Fruit Juice, Rhododendron Ferrugineum Extract, Potassium Sorbate, Sodium Benzoate, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499).

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  • $34.00
    (397 reviews)

Show Us How You Own It

Amazing products


Coverage in this concealer is amazing would totally recommend it to anyone I'm definitely buying this product again



Incredible concealer.


This concealer is game changing! It has always been a struggle to find the perfect shade for my skin because it is so light and lacks pink undertones, but the shade Swan is PERFECT! Its a super high quality concealer that can cover all my blemishes and doesn't cling to my dry patches. Its thick but not cakey, and it comes with so much product It takes a few months for me to run out. A little goes a long way and it is buildable.



Best for my dark circles


I'm not a heavy makeup wearer but I love this concealer! It's perfect for my flaws and my dark under eyes! Light and blends well!



Love this concealer!!


This is the best concealer I've ever used! Lasts all day and looks just as good all day long



Totally Perfect


I finally found what I have been looking for. Will never trade this for any other. Total. Perfect Coverage. Last all day. Hides my imperfections.

Columbus Ohio


Love it


I really like this concealer, it's been pretty trendy for brands to come out with thicker and fuller coverage concealers and this has been my go to! For no makeup makeup looks and full glam as well. It does get a little bit drying under the eyes so I usually use it as spot concealer instead.

San Jose, CA


The Perfect Concealer


Very good coverage, lasts the whole day

Los Angeles, CA


Too dry for me


I thought I was going to love this concealer, but it's too dry for me. The coverage is good, but it's on the thicker side and turns from a liquid, to a thick powder quite fast. I don't really care for liquid to powderlike formulas if they are this thick.



Full coverage


This product is full coverage and a little goes a long way

Perris, ca


We need even more shades!


I was so happy when I first saw that you've added shades, but I was really disappointed when looking into it further... I was hoping for a super fair shade, with warm/yellow undertones. Not all fair-skinned people have rosy undertones, contrary to popular belief among the beauty brands :( I love the formula, but I can only use the concealer during summer, since there is no shade that works on my super pale winter complexion.



BTW Super Coverage Concealer

4.7 177