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PINK WEEK
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mascara on pink pillow #1 selling prestige mascara in america
Better Than Sex Mascara For The Sexiest, Most Defined Lashes Possible
foundation products in organizer Oil-free foundation
Born This Way Flawless Foundation Natural-Looking & Undetectable Coverage
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YOU'RE A GEM Limited-Edition 3-Piece Eye Luxury Eye Set
PILLOW BALM DUO Limited- Edition Two-Piece Pillow Balm Set
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Holiday Gift Guide
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KISSING JELLY PAIR Limited Edition Kissing Jelly Lip Oil Gloss Duo
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AS SEEN ON SOCIAL Get Ready With Us! Learn The Hottest Trends & Looks
NEW LIMITED DROP Lip Injection Lip Blush: pH-Activated Color For The Perfect Pink!
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PINK WEEK
Holiday Gifts
HOLIDAY GIFT GUIDE Explore Gifts Everyone Wants To Receive!
Advent Calendar Discover 5 Days of 40% Off Deals
GIFT GUIDE
Under $30
Under $50
Value Kits & Sets
Stocking Minis
Online Exclusive
Bestsellers
Appley Collection
Shop By Scent
Shop All Gifts
OUR SERVICES
Live Beauty Chat
Gift Finder Quiz
Virtual Try-On
Special Offers
Holiday Gift Guide
Shop By Scent
Get The Look
Lip Pairings
Trending
Gift Wrap
Bestsellers
mascara on pink pillow #1 selling prestige mascara in america
Better Than Sex Mascara For The Sexiest, Most Defined Lashes Possible
foundation products in organizer Oil-free foundation
Born This Way Flawless Foundation Natural-Looking & Undetectable Coverage
lip gloss products
Lip Injection
Plumper Gloss Extra Strength Instant & Long-Term Lip Plumper
Shop all best sellers
All Best Sellers Mascara, Foundation, Lip Plumper & More
New
YOU'RE A GEM Limited-Edition 3-Piece Eye Luxury Eye Set
PILLOW BALM DUO Limited- Edition Two-Piece Pillow Balm Set
JEWEL CRUSH Limited Edition Blush & Highlighter Set
JUST DROPPED
Limited Edition Holiday
Limited Edition Value Sets
Appley In Love Collection
Holiday Gift Guide
Soft Blur Setting Powder
Disco Crush Eye + Face Sparkle
Kissing Jelly Lip Oil Gloss
Shop All New
Face
Makeup
Foundation
Concealer
Blush
Bronzer & Contour
Highlighters
Setting Spray & Powder
Travel Size
Shop All Makeup
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Primers
Serums & Moisturizers
Shop All Skincare
By Collection
Born This Way
Chocolate Soleil
Insurance Collection
Hangover Skincare
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More Fun
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Complexion Regimens
No-Makeup Look
Glowy Skin
Foundation Guide
Concealer Guide
Bronzer Guide
Primer Guide
Setting Spray Guide
Eyes
YOU'RE A GEM Limited-Edition 3-Piece Eye Luxury Eye Set
By Category
Eye Shadow Palettes
Mascara
Lash Primer
Mini Eye Shadow Palettes
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Better Than Sex
Born This Way
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KISSING JELLY PAIR Limited Edition Kissing Jelly Lip Oil Gloss Duo
By Category
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Lip Injection
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Lip Pairings
Red Lipstick
Lip Plumper Guide
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Lipstick Guide
Lip Balm Guide
Trends
AS SEEN ON SOCIAL Get Ready With Us! Learn The Hottest Trends & Looks
NEW LIMITED DROP Lip Injection Lip Blush: pH-Activated Color For The Perfect Pink!
90S MAKEUP Pack your bags for a nostalgia trip, 90s Makeup is trending!
MORE FUN
Fantasy Factory - Lip Blush
Bridal Shop
#90sMakeup
#PopPrincess
#BerryKiss
#Appletini
#RedDelicious
Lip Pairings
Travel Size
Services
VIRTUAL TRY-ON See It. Try It. Love It.
GET THE LOOK Learn Our Best Tips & Tricks From The Pros
COMPARISON GUIDES
Foundations
Concealers
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Primers
MORE FUN
Live Beauty Chat
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SHOP BY SCENT

HOLIDAY

Sugar & spice and everything scented. Cozy up with holiday-inspired scents that capture all the sparkling cool-weather feels.


Holiday
Fruit
Chocolate
Sweet
Fresh
Shop All
Limited Edition
Charmed Life Set: Maximum Plump Lip Gloss & Key Chain Charmed Life Set: Maximum Plump Lip Gloss & Key Chain
Charmed Life Set: Maximum Plump Lip Gloss & Key Chain
Refillable Lip Gloss Holder Key Chain Clip
$34.00
Add to Bag
Shop Now
Limited Edition
Precious Gems Eye Shadow Palette Precious Gems Eye Shadow Palette
Precious Gems Eye Shadow Palette
Jewelry-Inspired Eye Shadow Palette
$29.00
Add to Bag
Shop Now
Limited Edition
Kissing Jelly Lip Oil Gloss: Perfect Pair Set Kissing Jelly Lip Oil Gloss: Perfect Pair Set
Kissing Jelly Lip Oil Gloss: Perfect Pair Set
Limited Edition Lip Oil Gloss Set
$29.00
Add to Bag
Shop Now
Limited Edition
Jewel Crush Blush & Highlighter Face Palette Jewel Crush Blush & Highlighter Face Palette
Jewel Crush Blush & Highlighter Face Palette
Limited Edition Face Palette
$39.00
Add to Bag
Shop Now
Limited Edition
Lip Injection Plumping Lip Liner & Gloss Set Lip Injection Plumping Lip Liner & Gloss Set
Lip Injection Plumping Lip Liner & Gloss Set
Plumping Lip Liner & Gloss Set
$39.00
Add to Bag
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Limited Edition
Lip Injection Maximum Plump Lip Gloss Duo Lip Injection Maximum Plump Lip Gloss Duo
Lip Injection Maximum Plump Lip Gloss Duo
Limited Edition Plumping Gloss Set
$39.00
Add to Bag
Shop Now
40% OFF AT CHECKOUT!
Limited Edition
Lip Injection Maximum Plump Lip Gloss - Caramel Apple Lip Injection Maximum Plump Lip Gloss - Caramel Apple
Lip Injection Maximum Plump Lip Gloss - Caramel Apple
$33.00 $19.80 at checkout!
$33.00
Add to Bag
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Limited Edition
Appley In Love Eye Shadow Palette Appley In Love Eye Shadow Palette
Appley In Love Eye Shadow Palette
Limited Edition Apple-Inspired Palette
$54.00
Add to Bag
Shop Now
Limited Edition
Ultra Plush: Pillow Balm Lip Balm Duo Ultra Plush: Pillow Balm Lip Balm Duo
Ultra Plush: Pillow Balm Lip Balm Duo
Nourishing Hyaluronic Acid Lip Balm Set
$35.00
Add to Bag
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SHOP BY SCENT

PRETTY YUMMY

Chocolate Texture Background

CHOCOLATE

Give in to our chocolate-scented, cocoa powder-infused formulas.

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Candy Texture Background

SWEET

Satisfy your sweet tooth with our bright and bold sugary shades.

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Leaves Texture Background

FRESH

Chill out with our minty fresh, tropical, & floral scents!

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Texture Background

FRUIT

Treat yourself to a fruity feast of juicy colors and fresh formulas!

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