Dedicated to cruelty free beauty.
97% said this mascara creates a false lash effect*
100% saw dramatic volume*
100% saw longer lashes*
93% saw base-to-tip curl*
A mascara so amazing, it’s Better Than Sex!
This formula creates lashes that are full, defined, and stretched to unbelievable lengths while our hourglass-shaped brush separates, coats, and curls each lash to voluptuous perfection for the most luscious, dramatic, and volumized lashes possible.
Created during a quest to find the holy grail of mascara, Better Than Sex provides extreme volume and a more dramatic look with each coat. The hourglass-shaped brush unlocks the formula to create the perfect mascara that volumizes, lifts and coats both tops and bottoms of every little lash with no lash left behind.
*30 women consumer study after 3 coats
**Source: The NPD Group/U.S. Prestige Beauty Total Measured Market, Makeup Product Sales, 12 months ending November 2022. Refers to DEEP BLACK shade only.
STEP 1: Apply the first coat from the root of the lash to the tips.
STEP 2: Wiggle the wand between the lashes for a richer deposit of mascara to thicken.
STEP 1: Apply to lower lashes first to prevent wet mascara from transferring to top lid.
STEP 2: Start at the base your lashes for a great curl and solid foundation. Wiggle and roll through the lashes to achieve intense volume.
STEP 3: Tip the lashes back to get the most length and lock in the curl.