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Our Original DEEP BLACK shade is the #1 Mascara in America!*
This award-winning, deep black formula creates lashes that are full, defined, and stretched to unbelievable lengths for intense, oversized, multidimensional lashes. The hourglass-shaped brush separates and coats each lash to voluptuous perfection.
97% said this mascara creates a false lash effect**
100% saw dramatic volume**
100% saw longer lashes**
93% saw base-to-tip curl**
*Source: The NPD Group/U.S. Prestige Beauty Total Measured Market, Makeup Product Sales, 12 months ending November 2022. Refers to DEEP BLACK shade only.
**30 women consumer study after 3 coats
The voluptuous volume you love in a rich, decadent chocolate shade!
Create lashes that are full, defined, and stretched to unbelievable lengths for intense, oversized, multidimensional lashes. The hourglass-shaped brush separates and coats each lash to voluptuous perfection.
STEP 1: Apply the first coat from the root of the lash to the tips.
STEP 2: Wiggle the wand between the lashes for a richer deposit of mascara to thicken lash appearance.
STEP 3: One coat provides all the length and volume you need, but the formula can be layered for added intensity.
STEP 1: Apply to lower lashes first to prevent wet mascara from transferring to top lid.
STEP 2: Start at the base your lashes for a great curl and solid foundation. Wiggle and roll through the lashes to achieve intense volume.
STEP 3: Tip the lashes back to get the most length and lock in the curl.