TREAT YOURSELF

Born This Way Flawless Coverage Natural Finish Foundation

TRY IT ON

Born This Way Flawless Coverage Natural Finish Foundation

 All
 Fair
 Light
 Medium
 Tan
 Deep
     
  +   - 
 + more

Undetectable Oil-Free Formula

Pinker Times Ahead Eye Shadow Palette

14 Easily Blendable Shades!

Exclusive 5-Piece Set ($144 Value)

$144.00 $49.00

_{RED LIPSTICK}

_{Find your go-to red hue in every finish from matte to gloss!}

SHOP RED LIPS

Makeup Insurance Setting Spray

NEW

18 Hour Wear + Blue Light Defense

 All
 Nude
 Pink
 Coral
 Berry
 Red
     
  +   - 
 + more

Lady Bold Cream Lipstick

12 Creamy Rich Shades, 12 Hour Wear

 All
 Nude
 Pink
 Berry
 Red
     
  +   - 
 + more

Lady Bold Waterproof Longwear Lip Liner

Waterproof, Smudge-Proof, 10 Hour Wear

SMELLS LIKE STRAWBERRY

 All
 Nude
 Pink
 Coral
 Red
     
  +   - 
 + more

Too Femme Heart Core Lipstick

6 Rich Shades, Nourishes & Hydrates Lips

$26.00

_{LIP PAIRINGS}

_{Find your perfect lipstick & lip liner combo!}

PERFECT PAIRS

Better Than Sex Waterproof Mascara

Longer, Thicker Lashes + Waterproof Wear

 All
 Nude
 Pink
 Berry
 Red
     
  +   - 
 + more

Sweet Peach Eye Shadow Palette

18 Versatile, Timeless Shades

 All
 Fair
 Light
 Medium
 Tan
 Deep
     
  +   - 
 + more

Born This Way 24-Hour Longwear Matte Finish Foundation

24 Hour Undetectable Super Longwear Foundation

$45.00

Better Than Sex Volumizing Mascara

 All
 NEW!
     
     
  +   - 
 + more

Dramatically Fuller, Longer Lashes

     
  +   - 
 + more

Cloud Crush Blush

6 Unique Shades in Multiple Finishes

Cheek Popper Blushing Highlighter

Multi-Use Formula, Shimmering Finish

SMELLS LIKE CHOCOLATE

Better Than Chocolate

18 Iconic, High-Pigment Shades

$54.00

SHOP BY SCENT

PRETTY YUMMY

CHOCOLATE CRAVING

Give in to our chocolate-scented, cocoa powder-infused formulas

SWEET CANDY

Satisfy your sweet tooth with our bright and bold sugary shades

FRESH FINDS

Chill out with our minty fresh, tropical, & floral scents!

BERRY NECESSITIES

Treat yourself to a fruity feast of juicy colors and fresh formulas

BAKED GOODS

Feel like you've just stepped into a bakery with these fresh-from-the oven favorites!

HOLIDAY-INSPIRED

Cozy up with holiday-inspired scents that capture all the sparkling cool-weather feels.