New Arrivals

2025 is set to be the best year ever at Too Faced! First of all, embrace all the good feelings makeup has to offer with our new & improved Born This Way Natural Finish Foundation, unlocking next level skin with 24-hour wear and natural-looking coverage so undetectable, they’ll think you were BORN THIS WAY! We also launched Ribbon Wrapped Lash Mascara, a tubing mascara that keeps your lashes long & separated for 24 hours with no smudging, clumping, or flaking.

Look forward to a beautiful new collection of Kissing Jelly Lip Oil Gloss, a lip oil/gloss hybrid available in 6 juicy scents and delivers 12-hour moisture!

Too Faced is famous for bestselling products like our Born This Way collection of foundations, concealers, and powers that give you a totally natural-looking flawless complexion. Fans also love our iconic Better Than Sex Mascara—it’s a bestseller and now it’s available in a decadent Chocolate shade in addition to our famous Deep Black shade. Too Faced is also famous for Lip Injection Extreme and Lip Injection Maximum Plump Lip Plumping Glosses. They plump INSTANTLY and offer long-lasting results that fans swear by.