Skip navigation and go to main content
NEW!

ITALIAN SPRITZ EYE
SHADOW PALETTE

Get 18 highly pigmented shades with this sparking fresh eye shadow palette!

Spin. Win. Reward.

READY TO WIN?

Unlock a fabulous prize with just one spin!

makeup and models

#MERMAIDCORE

Get the mermaid-inspired look with our Italian Spritz Eye Shadow Palette!

eye shadow palette

BESTSELLER

NATURAL NUDES
EYE SHADOW PALETTE

16 Highly-Pigmented Shades Inspired By The Beauty & Diversity Of Skin Tones

WELCOME

SARA ECHEAGARAY

FOLLOW HER @saraecheagaray

Too Faced X alice + olivia

BIG NEWS!

Too Faced BFF, Actress, and Creator Sara Echeagaray was appointed our first-ever Creative Director in Residence! This year, she’ll collaborate with us to bring her fresh perspective to social, campaigns, and creative. Welcome to the Too Faced family, Sara!

JUST DROPPED

NEW LAUNCHES 

mermaid makeup look

GET THE LOOK

#MERMAIDCORE

Director of Global Beauty Elyse created shares a Mermaid-inspired look using our Italian Spritz Eye Shadow Palette!

STEP 1: Prep eyes with Shadow Insurance to make sure your eye shadow stays crease-proof and waterproof for 24 hours

STEP 2: Apply a soft small amount of the shade Lake Como, a blue shimmer shadow, all over the lid

STEP 3: Apply Spritz & Glitz, a violet shimmer shifting glitter, all over lid

STEP 4: Apply Lake Como underneath your eyes

Pro Tip! Apply eye shadow in sheer layers to a soft, ethereal look

STEP 5: Apply Spritz & Glitz as a highlighter

STEP 6: Apply 3 generous coats of Better Than Sex Waterproof Mascara for the ultimate volume, length, and curl that will last all day

Virtual Try On

VIRTUAL TRY-ON

Use virtual try-on & find your new favorite products!

TRAVEL SIZE MINIS

Full-size favorites in perfectly portable mini sizes!

CHAT WITH US

Talk to an expert & get your questions answered!

DONATE

Save the lives of dogs and cats in America's shelters!

TOP