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Contest Official Rules

This Contest is not sponsored, endorsed or administered by Instagram, nor is Instagram associated with this Contest in any way.  By entering, you acknowledge that Instagram bears no responsibility for this promotion and you release Instagram from any liability whatsoever in connection with this promotion. You understand that you are providing information to the Sponsor and not to Instagram.  Any questions, comments or complaints regarding the Contest must be directed to the Sponsor, and not to Instagram.

The Too Faced Born this Way Ambassador Search ('Contest') will have two phases.  Phase one begins at 12:01 AM on July 17, 2020 and ends on July 31, 2020 at 11:59 PM (PST - Pacific Standard Time) (the ‘Entry Period’.  Phase two begins August 3, 2020 at 12:01 AM and ends on August 15, 2020 at 11:59 PM (PST) (the 'Competition Period'). The Contest shall be subject to these Official Rules, and by entering, all participants agree to be bound by the terms and conditions herein. Certain restrictions may apply.

To enter the Contest, post an image on your Instagram account (the “Entry Site”) showing your Born this Way look using Too Faced Born this Way products tagging @toofaced and with the hashtag #tfbornthiswaycontest.  Entrant’s profile must be public. A limit of one (1) entry via the entry site per valid e-mail address/person per day will be accepted during this Contest. All entries for the Entry Period must be received by 11:59 PM PST on July 31, 2020. Semifinalists will be selected based on the judging criteria to compete in Phase Two – The Competition Period.

Fifteen (15) Semifinalists will be selected from the initial Entry Period to compete during the Competition Period described below in the Judging Criteria.

Entry must be made by the entrant, only at the Entry Site. Entries made by any other individual or any entity, and/or originating at any other Internet web site or email address, including but not limited to commercial Contest subscription notification and/or entering service sites, will be declared invalid and disqualified for this Contest. The use of any device to automate the entry process is prohibited.

Depending on the size of your photo or entry, your connection, Internet traffic and other circumstances, your entry upload time may take several minutes to complete.  Please use good taste, keep photos or entry free of obscenity or indecent material.  Entries cannot defame, misrepresent or contain disparaging remarks about Sponsor or any of its products, or other people, products or companies or communicate messages or images inconsistent with the positive images and/or goodwill to which Sponsor associates. 

By entering, you acknowledge that your entry may be posted on the Sponsor’s Website(s) or other media pages, in Sponsor’s sole discretion.  Sponsor has no obligation to use or post any photo you submit.  Sponsor shall have full right and power to copy, publish, broadcast, display, distribute, use, edit, translate, alter, combine with other material, reuse and adapt any or all portions of the entries in any way and for any purpose whatsoever, at any time, now or in the future, in any media now known or hereafter devised throughout the world in any manner whatsoever and for any purpose.  Online entries that are not in accordance with these Official Rules as stated herein or are not received during the Entry Period will be ineligible. 

Entries cannot (a) be sexually explicit or suggestive, violent or derogatory of any ethnic, racial, gender, religious, professional or age group, profane or pornographic, contain nudity or any materially dangerous activity; (b) promote alcohol, illegal drugs, tobacco, firearms/weapons (or the use of any of the foregoing), any activities that may appear unsafe or dangerous, or any particular political agenda or message; (c) be obscene or offensive, endorse any form of hate or hate group; (d) contain trademarks, logos or trade dress owned by others, or advertise or promote any brand or product of any kind other than Sponsor and its products, or contain any personal identification, such as license plate numbers, personal names, e-mail addresses or street addresses; (e) contain copyrighted materials owned by others (including photographs, sculptures, paintings and other works of art or images published on or in websites, television, movies or other media) without permission; (f) contain  materials embodying the names, likenesses, photographs, or other indicia identifying any person, living or dead, without  permission; and (g) depict, and cannot itself, be in violation of any law. 

By submitting an entry you warrant and represent that it: (a) is your original work; (b) has not been previously published; (c) has not received previous awards; (d) does not infringe upon the copyrights, trademarks, rights of privacy, publicity or other intellectual property or other rights of any person or entity; (e) that you have obtained permission from any third party who appears in the entry or whose  name, likeness, voice or other proprietary right is used in the entry, if any; and (f) that publication of the entry via various media including Web posting, will not infringe on the rights of any third party. Any such entrant will indemnify and hold harmless Sponsor from any claims to the contrary. Any entrant whose entry includes photographs, likenesses of third parties or contains elements not owned by the entrant (such as, but not limited to, depictions of persons, buildings, trademarks or logos) must be able to provide legal releases for such use including use by Sponsor(s) of such entry, in a form satisfactory to Sponsor, upon request, prior to award of prize. 

For a photo in which a person is recognizable, you must secure a model release from the subject or, in the case of a minor, the subject’s parent or guardian and provide it to Sponsor upon request. Photos that violate or infringe upon another person’s rights, including copyright, are not eligible."  

The sponsor of this Contest is Too Faced Cosmetics (the “Sponsor”).

The Contest is open to legal residents of the 50 United States and the District of Columbia, Canada (excluding residents of Quebec) and the United Kingdom, 18 years of age or older as of the date of entry and who meet the eligibility requirements. The officers, directors, employees, contractors, and agents of the Sponsor and its advertising and promotion agencies (collectively 'Promotion Entities’) and the immediate families and those living in the same household of any of the above, are not eligible. All Federal, state and local rules and regulations apply. Void where prohibited or restricted by law.

During the Entry Period (Phase One), eligible entries will be judged by an expert panel, based on the following criteria:
50% creativity/design, 30% execution, 20% appropriateness/meets Too Faced brand aesthetic.

During the Competition Period (Phase Two), semifinalists will complete daily beauty challenges to be held between August 10, 2020 and August 14, 2020 and judged as follows:

Day 1: Warm-Up Challenge – beauty challenge entries will not be judged.  
Day 2: The beauty challenge entries will be judged by an expert panel, based on the following criteria: 50% creativity/design, 30% execution, 20% appropriateness.  Ten (10) Semifinalists will move on to Day 3.
Day 3: The beauty challenge entries will be judged by an expert panel, based on the following criteria: 50% creativity/design, 30% execution, 20% appropriateness.  Five (5) Semifinalists will move to Day 4
Day 4: The five (5) semifinalists selected on Day 3 will have their content posted on for  Too Faced consumers to vote to select the final winner. 

Decisions of the judges are final and binding in all respects.

Fifteen (15) Semifinalists will receive a prize package including a variety of Too Faced cosmetic products and merchandise and social media tools to assist them during the Competition.  Approximate retail value of each semifinalist prize is USD $1300.

The winner of the Competition will be awarded a mentorship opportunity including a chance to be featured in a Too Faced social campaign with a virtual photoshoot from one of the biggest photographers in the biz, a career advice session from our co-founder @JerrodBlandino, and influencers @Mariale, @Jasmeannnn, plus a virtual meeting with the TikTok team.

All prizes are awarded "as is" with no guarantee, either express or implied. If by reason of a printing, typographical, administrative or other error, more prizes are claimed than the number set forth in these official rules, all persons making purportedly valid claims will be included in a random drawing to award the advertised number of prizes available in the prize category in question. No more than the advertised number of prizes will be awarded. The prize will be shipped to the winner at the expense of the Sponsor.

All travel and accommodations are subject to availability.  Sponsor will assist in arranging related transportation and/or accommodations.  If in the judgment of Sponsor air travel is not required due to Winner’s proximity to trip location, ground transportation will be substituted for roundtrip air travel at Sponsors’ sole discretion. Travel shall be from and to major airports nearest the Winner’s home.  Expenses not specified herein, including meals, gratuities, ground transportation, taxes, personal incidentals and all other expenses are the sole responsibility of the Winner.  If Winner is unable to travel on dates specified by Sponsor, their Prize may (in Sponsor’s sole discretion) be forfeited and an alternate Winner may be selected by Sponsor. If an alternate Winner cannot be verified in time to meet advance booking requirements or other restrictions, the travel portion of the Prize may remain un-awarded and no substitute Prize awarded.  Sponsor is not responsible if specified Prize event is delayed, postponed or cancelled for any reason, in which event that portion of the Prize is forfeited in its entirety and no substitution will be provided, except as in Sponsors’ sole discretion. No refund or compensation will be made in the event of the cancellation or delay of any event or flight, or failure of Winner to complete travel. Sponsor will not replace any lost, mutilated, or stolen tickets, travel vouchers or certificates.


Fifteen (15) semifinalists will be selected on August 3, 2020 based on the judging criteria and will be notified via social media direct message on or about August 3, 2020.  Semifinalists will be provided the opportunity to participate in the Competition.  In the event a Semifinalist does not respond by the date in the direct message, Too Faced may select an alternate Semifinalist.  Semifinalists who do not participate in activities during the Competition will not be eligible to move on in the Contest.

Semifinalists will be required to execute, and return required notarized Affidavit of Eligibility/ Release of Liability within 30 days of notification. Once executed Affidavit of Eligibility/ Release of Liability is received, winner has two months to claim the prize package. Failure to respond to notifications, return all required forms within 30 days or comply with any other provision may result in the winner being disqualified and an alternate winner selected. If a prize notification or a prize is returned as undeliverable for any reason, the applicable prize will be awarded to an alternate winner. Prizes are not transferable, assignable, or redeemable for cash. All decisions are final. All Federal, state and local tax liabilities are the responsibility of the winners.

Competition winner will be selected on August 15, 2020 based on the judging criteria.

Entrants release and waive any claims they may have against Promotion Entities for any and all injuries, claims, damages, losses, costs, or expenses of any kind (including without limitation attorney's fees) resulting from acceptance, use, or misuse of any prize or parts thereof, or participation in this Contest.
If for any reason, this Contest is not capable of running as planned, or if this Contest or any web site associated therewith (or any portion thereof) becomes corrupted or does not allow the proper playing of the Contest and processing of entries in accordance with these rules, or if infection by computer virus, bugs, tampering, unauthorized intervention, actions by entrants, fraud, technical failures, or any other causes, in the Sponsor's sole opinion, corrupts or affects the administration, security, fairness, integrity, or proper conduct of this Contest, Sponsor reserves the right, at its sole discretion, to disqualify any individual implicated in such action and/or to cancel, terminate, modify, or suspend this Contest or any portion thereof. In the event this Contest is cancelled, the Sponsor reserves the right to conduct a random drawing to award all remaining prizes from among all eligible, non-suspect online entries received prior to the time of the action or event warranting such cancellation. If such cancellation, termination, modification, or suspension occurs, notification will be posted at the Entry Site. Any attempt by an entrant or any other individual to deliberately damage any web site or undermine the legitimate operation of the Contest is a violation of criminal and/or civil laws and should such an attempt be made, the Sponsor reserves the right to seek damages and other remedies from any such person to the fullest extent permitted by law. Where a dispute arises about who submitted an online entry, the entry will be deemed submitted by the name appearing on the entry.
The Sponsor and any and all Internet server(s) and access provider(s) (collectively, "Promotion Entities"), and each of their respective affiliates, subsidiaries, parent corporations and advertising and promotional agencies, and all of their officers, directors, shareholders, employees and agents (collectively with the Promotion Entities, the "Releases") are not responsible for: any incorrect or inaccurate entry information; human errors; technical malfunctions; failures, omissions, interruptions, deletions or defects of any telephone network, computer online systems, computer equipment, servers, providers, or software, including without limitation any injury or damage to participant's or any other person's computer relating to or resulting from participation in the Contest; inability to access the Entry Site; theft, tampering, destruction, or unauthorized access to, or alteration of, entries; data that is processed late or incorrectly or is incomplete or lost due to telephone, computer or electronic malfunction or traffic congestion on telephone lines or the Internet or any web site (including the Entry Site) or for any other reason whatsoever; printing or other errors; any entries which are late, lost, incomplete, misdirected, stolen, mutilated, illegible, or any combination thereof.
Incomplete entries will be disqualified. All entries become the property of the Sponsor and will not be acknowledged or returned. False, fraudulent or deceptive entries or acts shall render entrant’s ineligible. By entering the Contest, entrants affirm that they have read and accepted these Official Rules. The Contest shall be governed by and construed in accordance with the laws of the United States. By entering the Contest, entrants hereby submit to the jurisdiction and venue of the federal and state courts of the United States and waive the right to have disputes arising out of the subject matter hereof adjudicated in any other forum. Any entry information collected from the Contest shall be used only in a manner consistent with the consent given by entrants at the time of the entry, with these Official Rules and with the Bumble and bumble Privacy Policy.

For an official list of winners, send an email to with Contest in the subject line.