Dedicated to cruelty free beauty.
Your insurance policy against creasing, fading and dull eye shadow just got an upgrade! Our best-selling eye primer formula intensifies color and helps lock down eye shadow for 24+ hours of waterproof, non-creasing, fade-resistant wear while protecting you from harmful blue light.
Formulated with an essential blend of skin-loving ingredients – plus an easy-blend doe-foot wand for seamless, professional application – this translucent eye shadow primer glides on weightlessly, helps protect against blue light damage and fights breakthrough oil to help keep shadows smooth, waterproof and lasting as long as you do!
We set out to create an eye primer that would allow you to wear your favorite eye shadows from coffee to cocktails with ease.
STEP 1: Apply a pea-size amount on the eyelid using the doe foot applicator.
STEP 2: Then, blend using a clean fingertip or a flat shadow brush from lash line up to the brow bone.
STEP 3: Allow to for Shadow Insurance Eye Shadow Primer to dry, then blend shadow effortlessly on top.
STEP 1: Apply a small amount of Shadow Insurance Eye Shadow Primer using a clean fingertip or a flat shadow brush.
STEP 2: Follow with eye shadow, eye liners, and mascara, if desired.
STEP 1: Pick up your choice of eye shadow with a clean ring finger.
STEP 2: Place a drop of Shadow Insurance Eye Shadow Primer to the center of the ring finger with eye shadow and massage ring fingers together to create a liquid eye shadow.
STEP 3: Quickly sweep along the eyelid! Build intensity by layering eye shadow on top!