Shadow Insurance Primer

Shadow Insurance Primer

Anti-Crease Eye Shadow Primer

$20.00
Our iconic, bestselling Shadow Insurance Eye Primer just got a makeover! We’ve revamped the packaging of this world-famous cult classic, but we’ve kept the bestselling formula that locks down eye shadows and intensifies color to ensure crease-proof, fade-proof, waterproof wear for up to 24 hours. The feather-light formula glides effortlessly onto lids to create a smooth, even canvas for seamless shadow application and a stay-put look every time.
  1. Details
    Get your look on lockdown: squeeze out a bead-sized drop and apply to clean lids with fingers to ensure flawless glide and even distribution.

    More To Love:

    • Unique binders lock down eye shadow pigments for amazingly long wear
    • Crease-proof, fade-proof, waterproof wear for up to 24 hours
    • Grabs pigment and intensifies eye shadow color
    • Neutralizes any lid discoloration
    • Needle-nose applicator for no-waste, precise dispensing
    • Over 4,600 5-star reviews
    • 100% said this eye shadow primer helped shadow adhere to eyelids*
    • 100% said this eye shadow primer made shadow easier to blend*
    • 100% said they would trade in their current eye shadow primer for this one*
    • 97% said this eye shadow primer decreased eye shadow fallout*
    • 97% said this is the best eye shadow primer they’ve ever used*
    • *consumer study results
  2. Ingredients

    Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Triethylhexanoin, Polyethylene, Trihydroxystearin, Sorbitan Sesquioleate, Isopropyl Lanolate, VP/Eicosene Copolymer, Propylene Carbonate, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Tocopherol, Mica. (+/-): Bismuth Oxychloride (CI 77163), Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499). *Formulated without parabens

Reviews

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  • Overall
    3/5 stars

    It's a great product, doesn't crease & keeps your eyeshadow on. But it dried the hell out of my eyelids & now they're all scaley & no matter what I try I can't fix it. So I guess it's good once in awhile but the dry skin isn't worth it..

  • Overall
    3/5 stars

    I mean I just don't like the product because it feels gooey and it dries my eyelids up, but that's just me.

  • Overall
    5/5 stars

    The best primer I've used, especially great for oily eyelids!

  • Overall
    5/5 stars

    It went on smooth, locked on my shadow, did not crease at all. I had no fallout and it wasn't until I went to wash off my makeup that I realized my shadow was practically glued on. I was so impressed because I had used a cheap drugstore transition color in a hurry. This product turned my cheap eyeshadow into a high-end performing shadow!! I did have to use a little extra micellar water to get the shadow off but that was no problem at all. This is an epic product.

  • Overall
    5/5 stars

    I seriously love this product I've used MAC and Urban Decay eye primes for my Creasy eyelids nothing worked compare to eye primer it's the best my makeup wares off after long day but my eyeshadow never does !!

  • Overall
    5/5 stars

    Shadow Insurance is FANTASTIC on my oily, crepe-y, hooded lids. I am in my 50s, and have struggled with eyelid primer for a long time. I have used many different eyelid primers, but none of them has done for my lids what Shadow Insurance has done. Shadow Insurance not only helps my eyeshadow stay on ALL DAY, but it smooths the lid out so my lids don't look as crepe-y. Dare I say they look younger? Oops, guess I just did. I must say this primer is fantastic to wear even on days when I don't wear eye shadow. I consider it part of my skin care routine. If I go without any make-up, and just wear my skin care products, I still wear my Shadow Insurance. I have a second tube waiting in the wings. I do want to say to anyone who has ever had any trouble with the product separating; all you need to do is knead the tube a little before you squeeze any product out, and it will take care of any separation issues. All brands of eyelid primers will do this, so I don't consider this a problem. Just a little FYI for anyone who has struggled with this issue. All in all, a truly well-made product. Bravo, Too Faced!

  • Overall
    5/5 stars

    I love this primer ! No creases plus eyeshadow lasts quite a while! I love it.

  • Overall
    5/5 stars

    I spent a long emotional day crying and when I looked in the mirror and all my face makeup had work off my eyeshdow was still flawless! Thank you Too Faced!

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