Shadow Insurance Primer

Shadow Insurance Primer

Anti-Crease Eye Shadow Primer

$20.00
Our iconic, bestselling Shadow Insurance Eye Primer just got a makeover! We’ve revamped the packaging of this world-famous cult classic, but we’ve kept the bestselling formula that locks down eye shadows and intensifies color to ensure crease-proof, fade-proof, waterproof wear for up to 24 hours. The feather-light formula glides effortlessly onto lids to create a smooth, even canvas for seamless shadow application and a stay-put look every time.
  1. Details
    Get your look on lockdown: squeeze out a bead-sized drop and apply to clean lids with fingers to ensure flawless glide and even distribution.

    More To Love:

    • Unique binders lock down eye shadow pigments for amazingly long wear
    • Crease-proof, fade-proof, waterproof wear for up to 24 hours
    • Grabs pigment and intensifies eye shadow color
    • Neutralizes any lid discoloration
    • Needle-nose applicator for no-waste, precise dispensing
    • Over 4,600 5-star reviews
    • 100% said this eye shadow primer helped shadow adhere to eyelids*
    • 100% said this eye shadow primer made shadow easier to blend*
    • 100% said they would trade in their current eye shadow primer for this one*
    • 97% said this eye shadow primer decreased eye shadow fallout*
    • 97% said this is the best eye shadow primer they’ve ever used*
    • *consumer study results
  2. Ingredients

    Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Triethylhexanoin, Polyethylene, Trihydroxystearin, Sorbitan Sesquioleate, Isopropyl Lanolate, VP/Eicosene Copolymer, Propylene Carbonate, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Tocopherol, Mica. (+/-): Bismuth Oxychloride (CI 77163), Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499). *Formulated without parabens

Reviews Questions & Answers

REVIEW SNAPSHOT®

by PowerReviews
Too FacedShadow Insurance Primer
 
4.7

(based on 797 reviews)

Ratings Distribution

  • 5 Stars

     

    (655)

  • 4 Stars

     

    (88)

  • 3 Stars

     

    (25)

  • 2 Stars

     

    (14)

  • 1 Stars

     

    (15)

90%

of respondents would recommend this to a friend.

Reviewed by 797 customers

Displaying reviews 1-10

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5.0

So worth it!

By 

from Texas

Comments about Shadow Insurance Primer:

I work in a restaurant and my eyeshadow would always end up creasing within the first few hours. I was skeptical about trying this product at first but after receiving a sample and trying it out I was amazed by the results. my eyeshadow lasted my entire shift and then some! I bought the full size bottle and have not regretted my decision!

  • I love that it's...:
  • Blendable, Easy Application, Long-Wearing
  • Age:
  • 19-24
  • Eye Color:
  • Brown
 
5.0

LOVE THIS PRODUCT

By 

from Lake Geneva, WI

Comments about Shadow Insurance Primer:

Alright, so I've never been truly convinced on eyeshadow primers until I finally got this! I used to just use a cheap drugstore brand, and always accounted for my creased eyeshadow to primers in general not working! I finally decided to give a more name brand primer a go and found good reviews for this one! I put it on at 5:30 this morning, worked a 9 hour shift, took a nap, played sand volleyball for a hour in 80% humidity weather...and my eyeshadow looks exactly the same as it did this morning! Used to crease within 4 or so hours and it hasn't yet! Super in love with this product

  • I love that it's...:
  • Easy Application, Long-Wearing, Smudge-Proof
  • Age:
  • 19-24
  • Eye Color:
  • Brown
 
5.0

Amazing

By 

from Kenedy, TX

Verified Buyer

Submitted as part of a sweepstakes entry

Comments about Shadow Insurance Primer:

I love the fact that you only need to use a small amount & it does what it advertises... keeps shadow looking great all day.

  • I love that it's...:
  • Easy Application, Long-Wearing
  • Age:
  • 25-34
  • Eye Color:
  • Brown
 
5.0

I abosoluty loveeee this!!

By 

from Chicago IL

Verified Buyer

Submitted as part of a sweepstakes entry

Comments about Shadow Insurance Primer:

This is the only eyeshadow primer that I can use for my oily eyelids that actually works. I absolutely loveeee this and I will keep repurchasing it!

  • I love that it's...:
  • Blendable, Easy Application, Long-Wearing
  • Age:
  • 13-18
  • Eye Color:
  • Brown
 
5.0

This is the Good Stuff!!

By 

from St. Louis, MO

Verified Buyer

Submitted as part of a sweepstakes entry

Comments about Shadow Insurance Primer:

Never have used an eyeshadow prime that works so well and lasts all day! 10/10 would recommend!

  • I love that it's...:
  • Easy Application, Long-Wearing
  • Age:
  • 19-24
  • Eye Color:
  • Green

(1 of 1 customers found this review helpful)

 
5.0

Great Product

By 

from Richmond, TX

Verified Buyer

Submitted as part of a sweepstakes entry

Comments about Shadow Insurance Primer:

I used another eye primer for years which was discontinued recently. I bought the Too Faced Shadow Insurance Primer and am so glad I found it. I love it. It helps my crepey lids, the shadow stays in place, and looks as good at 10pm as it did at 7am.

  • I love that it's...:
  • Easy Application, Long-Wearing
  • Age:
  • 55-65
  • Eye Color:
  • Blue
 
5.0

All day! Everyday!

By 

from Waynesboro, VA

Verified Buyer

Submitted as part of a sweepstakes entry

Comments about Shadow Insurance Primer:

I work 12 hour shifts at work and before I discovered this product I would leave every evening with all of my eye shadow in my creases! This has prevented my oily lids from ruining my look by the end of the day!

  • I love that it's...:
  • Easy Application, Long-Wearing, Smudge-Proof
  • Age:
  • 19-24
  • Eye Color:
  • Brown
 
5.0

THE BEST

By 

from Nashville

Verified Buyer

Submitted as part of a sweepstakes entry

Comments about Shadow Insurance Primer:

It's the best primer ever I can sleep in my makeup and wake up and my eyeshadow still looks perfect because this primer lasts soooo long !!! Love it !

  • I love that it's...:
  • Easy Application, Long-Wearing
  • Age:
  • 19-24
 
5.0

Amazing product

By 

from Chicago ill

Verified Buyer

Submitted as part of a sweepstakes entry

Comments about Shadow Insurance Primer:

I love it ❤️

  • I love that it's...:
  • Perfect
  • Age:
  • 19-24
  • Eye Color:
  • Brown
 
5.0

Great Product

By 

from Covington, LA

Verified Buyer

Submitted as part of a sweepstakes entry

Comments about Shadow Insurance Primer:

Love the eye primer! Goes on smooth and holds shadow on all day! No creases here.

  • I love that it's...:
  • Easy Application, Long-Wearing, Smudge-Proof
  • Age:
  • 35-44
  • Eye Color:
  • Hazel

Displaying reviews 1-10

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