Shadow Insurance Primer

Shadow Insurance Primer

Anti-Crease Eye Shadow Primer

$20.00
Our iconic, bestselling Shadow Insurance Eye Primer just got a makeover! We’ve revamped the packaging of this world-famous cult classic, but we’ve kept the bestselling formula that locks down eye shadows and intensifies color to ensure crease-proof, fade-proof, waterproof wear for up to 24 hours. The feather-light formula glides effortlessly onto lids to create a smooth, even canvas for seamless shadow application and a stay-put look every time.
  1. Details
    Get your look on lockdown: squeeze out a bead-sized drop and apply to clean lids with fingers to ensure flawless glide and even distribution.

    More To Love:

    • Unique binders lock down eye shadow pigments for amazingly long wear
    • Crease-proof, fade-proof, waterproof wear for up to 24 hours
    • Grabs pigment and intensifies eye shadow color
    • Neutralizes any lid discoloration
    • Needle-nose applicator for no-waste, precise dispensing
    • Over 4,600 5-star reviews
    • 100% said this eye shadow primer helped shadow adhere to eyelids*
    • 100% said this eye shadow primer made shadow easier to blend*
    • 100% said they would trade in their current eye shadow primer for this one*
    • 97% said this eye shadow primer decreased eye shadow fallout*
    • 97% said this is the best eye shadow primer they’ve ever used*
    • *consumer study results
  2. Ingredients

    Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Triethylhexanoin, Polyethylene, Trihydroxystearin, Sorbitan Sesquioleate, Isopropyl Lanolate, VP/Eicosene Copolymer, Propylene Carbonate, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Tocopherol, Mica. (+/-): Bismuth Oxychloride (CI 77163), Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499). *Formulated without parabens

Reviews Questions & Answers

REVIEW SNAPSHOT®

by PowerReviews
Too FacedShadow Insurance Primer
 
4.7

(based on 816 reviews)

Ratings Distribution

  • 5 Stars

     

    (672)

  • 4 Stars

     

    (90)

  • 3 Stars

     

    (25)

  • 2 Stars

     

    (14)

  • 1 Stars

     

    (15)

91%

of respondents would recommend this to a friend.

Reviewed by 816 customers

Displaying reviews 1-10

Back to top

Previous | Next »

 
5.0

Amazing

By 

from Louisville KY

Verified Buyer

Submitted as part of a sweepstakes entry

Comments about Shadow Insurance Primer:

First time using a primer and I really like it. It helps the eyeshadow stick to your lids and helps it go on smooth.

  • I love that it's...:
  • Easy Application
  • Age:
  • 35-44
  • Eye Color:
  • Brown
 
5.0

amazing product

By 

from Apollo PA

Verified Buyer

Submitted as part of a sweepstakes entry

Comments about Shadow Insurance Primer:

best eyeshadow primer! love it!

  • I love that it's...:
  • Easy Application, Long-Wearing
  • Age:
  • 35-44
  • Eye Color:
  • Blue
 
5.0

Perfect

By 

from Roseville, ca

Verified Buyer

Submitted as part of a sweepstakes entry

Comments about Shadow Insurance Primer:

Love this primer!! It is the perfect amount of coverage and base for every color shadow and liner. Only one I ever found to do double duty perfectly

  • I love that it's...:
  • Easy Application, Long-Wearing, Smudge-Proof
  • Age:
  • 35-44
  • Eye Color:
  • Blue

(1 of 3 customers found this review helpful)

 
4.0

Overall very good

By 

from Parsonsburg md

Comments about Shadow Insurance Primer:

I think this product is very good at building up matte eye shadows.. if you're using a shimmery eyeshadow , you'll have to use their glitter glue for that.. I'm also not so crazy about the smell .. i wish it either didn't have a smell at all or atleast smelled decent .. but overall it is a very good product and I would recommend using this.

  • I love that it's...:
  • Long-Wearing
  • Age:
  • 19-24
  • Eye Color:
  • Brown
 
5.0

Absolutely love this product!

By 

from Malden, MA

Verified Buyer

Submitted as part of a sweepstakes entry

Comments about Shadow Insurance Primer:

Honestly keeps my shadow looking nice and crease free for hours at a time. Only thing I could complain about is at first when applying it smells a little funky but that's really being nit-picky.

  • I love that it's...:
  • Long-Wearing
  • Age:
  • 13-18
  • Eye Color:
  • Brown
 
5.0

Amazing eyeshadow primer!

By 

from Roswell NM

Verified Buyer

Submitted as part of a sweepstakes entry

Comments about Shadow Insurance Primer:

I love how it keeps my eyeshadow put all day and doesn't crease! I also love how it hydrates the dry skin around my eyes!

  • I love that it's...:
  • Easy Application, Long-Wearing
  • Age:
  • 13-18
  • Eye Color:
  • Brown

(1 of 1 customers found this review helpful)

 
5.0

I Would Buy This

By 

from Wisconsin

Comments about Shadow Insurance Primer:

I received a sample of this and really liked it. My shadow stayed the same all day.

  • I love that it's...:
  • Easy Application, Long-Wearing
  • Age:
  • 19-24
  • Eye Color:
  • Green

(3 of 3 customers found this review helpful)

 
5.0

Buy this now

By 

from Cincinnati

Comments about Shadow Insurance Primer:

Disclaimer: I've never written a review for a product I bought online, but this primer deserves one. I have the worlds WORST creasing, and this product has completely eliminated this for me. I'll admit, I rarely wear full makeup- usually powder and mascara during the week. But even using it then, my super oily lids are perfectly matte. I can't rave enough about this product, and if you're on the fence about this product, BUY IT.

  • I love that it's...:
  • Long-Wearing, Smudge-Proof
  • Age:
  • 19-24
  • Eye Color:
  • Blue

(2 of 2 customers found this review helpful)

 
5.0

Really works

By 

from Ensenada BCN

Comments about Shadow Insurance Primer:

this product really works, your eye shadows will look on point with this product.

  • I love that it's...:
  • Easy Application, Long-Wearing
  • Age:
  • 13-18
  • Eye Color:
  • Brown

(1 of 1 customers found this review helpful)

 
5.0

Really nice product!

By 

from Puyallup, WA

Verified Buyer

Submitted as part of a sweepstakes entry

Comments about Shadow Insurance Primer:

Keeps my eyeshadow on all day.

  • I love that it's...:
  • Easy Application, Long-Wearing, Smudge-Proof
  • Age:
  • 13-18
  • Eye Color:
  • Hazel

Displaying reviews 1-10

Back to top

Previous | Next »

Back To Top