Shadow Insurance Primer

Shadow Insurance Primer

Anti-Crease Eye Shadow Primer

$20.00
Our iconic, bestselling Shadow Insurance Eye Primer just got a makeover! We’ve revamped the packaging of this world-famous cult classic, but we’ve kept the bestselling formula that locks down eye shadows and intensifies color to ensure crease-proof, fade-proof, waterproof wear for up to 24 hours. The feather-light formula glides effortlessly onto lids to create a smooth, even canvas for seamless shadow application and a stay-put look every time.
  1. Details
    Get your look on lockdown: squeeze out a bead-sized drop and apply to clean lids with fingers to ensure flawless glide and even distribution.

    More To Love:

    • Unique binders lock down eye shadow pigments for amazingly long wear
    • Crease-proof, fade-proof, waterproof wear for up to 24 hours
    • Grabs pigment and intensifies eye shadow color
    • Neutralizes any lid discoloration
    • Needle-nose applicator for no-waste, precise dispensing
    • Over 4,600 5-star reviews
    • 100% said this eye shadow primer helped shadow adhere to eyelids*
    • 100% said this eye shadow primer made shadow easier to blend*
    • 100% said they would trade in their current eye shadow primer for this one*
    • 97% said this eye shadow primer decreased eye shadow fallout*
    • 97% said this is the best eye shadow primer they’ve ever used*
    • *consumer study results
  2. Ingredients

    Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Triethylhexanoin, Polyethylene, Trihydroxystearin, Sorbitan Sesquioleate, Isopropyl Lanolate, VP/Eicosene Copolymer, Propylene Carbonate, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Tocopherol, Mica. (+/-): Bismuth Oxychloride (CI 77163), Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499). *Formulated without parabens

Reviews Questions & Answers

REVIEW SNAPSHOT®

by PowerReviews
Too FacedShadow Insurance Primer
 
4.7

(based on 763 reviews)

Ratings Distribution

  • 5 Stars

     

    (626)

  • 4 Stars

     

    (86)

  • 3 Stars

     

    (24)

  • 2 Stars

     

    (13)

  • 1 Stars

     

    (14)

89%

of respondents would recommend this to a friend.

Reviewed by 763 customers

Displaying reviews 1-10

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2.0

ok

By 

from santa barbara, california

Comments about Shadow Insurance Primer:

I wasn't exactly pleased compared to other eyeshadow primers. I have oily skin, and this does not help keep my eyeshadow bright throughout the day. If I don't use it for a day then try to, it comes out as just oil and its a hassle to shake it a ton.

  • I love that it's...:
  • Easy Application
  • Age:
  • 13-18
  • Eye Color:
  • Brown
 
4.0

Great for oily skin

By 

from Victorville Ca

Verified Buyer

Submitted as part of a sweepstakes entry

Comments about Shadow Insurance Primer:

I have really oily skin so I couldn't expect it to last ALL day but my eyeshadow blended easier and lasted for a good 12 hours

  • I love that it's...:
  • Blendable, High-Pigment, Long-Wearing
  • Age:
  • 19-24
 
4.0

Good

By 

from Negaunee,MI

Comments about Shadow Insurance Primer:

Works well, makes eyeshadow last a long time.

  • I love that it's...:
  • Easy Application, Long-Wearing
  • Age:
  • 25-34
  • Eye Color:
  • Blue
 
5.0

The best eye primer

By 

from Monterrey MX

Verified Buyer

Submitted as part of a sweepstakes entry

Comments about Shadow Insurance Primer:

Is the first time I fell in love with an eye primer, my eyeshadow last all day long even if I´m sweating (running, gym, etc), I love it!

  • I love that it's...:
  • Easy Application, High-Pigment, Long-Wearing, Smells amazing!, Volumizing
  • Age:
  • 25-34
  • Eye Color:
  • Brown
 
5.0

Loving this product!

By 

from Greeley,Co

Verified Buyer

Submitted as part of a sweepstakes entry

Comments about Shadow Insurance Primer:

Goes on smooth and does exactly what it says. So worth buying!

  • I love that it's...:
  • Blendable, Easy Application, Long-Wearing
  • Age:
  • 35-44
  • Eye Color:
  • Brown
 
5.0

MY FAVORITE

By 

from Franklin, KY

Verified Buyer

Submitted as part of a sweepstakes entry

Comments about Shadow Insurance Primer:

I was using another shadow primer and ran out. I had this one as a sample! OMG!!!! I won't go back to what I was using before!!!! This is my absolute favorite shadow primer!!!

  • I love that it's...:
  • Blendable, Easy Application, Long-Wearing, Smudge-Proof
  • Age:
  • 35-44
  • Eye Color:
  • Brown
 
5.0

Fantastic prod

By 

from Georgia

Verified Buyer

Submitted as part of a sweepstakes entry

Comments about Shadow Insurance Primer:

Definitely the best primer available. My shadow still looks like I just applied it the next morning and I've been known to leave it that way for day two. I will definitely buy this again

  • I love that it's...:
  • Easy Application, Long-Wearing, Smudge-Proof
  • Age:
  • 45-54
  • Eye Color:
  • Blue
 
5.0

Love Love this product!

By 

from Boise ID

Verified Buyer

Submitted as part of a sweepstakes entry

Comments about Shadow Insurance Primer:

My eye shadowsurgery and liner stay put. The color lasts all day!

  • I love that it's...:
  • Blendable, Easy Application, High-Pigment, Long-Wearing, Smudge-Proof
  • Age:
  • 45-54
  • Eye Color:
  • Green
 
5.0

Amazing Product!!

By 

from Brooklyn, NY

Verified Buyer

Submitted as part of a sweepstakes entry

Comments about Shadow Insurance Primer:

I realluy need ti apply such a small amount of primer to cover my eyelids and my eyeshadow really adheres throughout the day...even when i slept with my makeup, the eyeshadow was still there the next morning:)

  • I love that it's...:
  • Blendable, Easy Application, High-Pigment, Long-Wearing, Smudge-Proof
  • Age:
  • 25-34
  • Eye Color:
  • Brown

(1 of 1 customers found this review helpful)

 
5.0

Miss Champagne Color

By 

from Corsicana, Texas

Comments about Shadow Insurance Primer:

I LOVE this product.... but REALLY MISS the champagne color.... it seemed to make my shadow look prettier....any chance it will be making a come back?

  • I love that it's...:
  • Blendable, Easy Application, Long-Wearing
  • Age:
  • 35-44
  • Eye Color:
  • Blue

Displaying reviews 1-10

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