Shadow Insurance Primer

Shadow Insurance Primer

Anti-Crease Eye Shadow Primer

Our iconic, bestselling Shadow Insurance Eye Primer just got a makeover! We’ve revamped the packaging of this world-famous cult classic, but we’ve kept the bestselling formula that locks down eye shadows and intensifies color to ensure crease-proof, fade-proof, waterproof wear for up to 24 hours. The feather-light formula glides effortlessly onto lids to create a smooth, even canvas for seamless shadow application and a stay-put look every time.
  1. Details
    Get your look on lockdown: squeeze out a bead-sized drop and apply to clean lids with fingers to ensure flawless glide and even distribution.

    More To Love:

    • Unique binders lock down eye shadow pigments for amazingly long wear
    • Crease-proof, fade-proof, waterproof wear for up to 24 hours
    • Grabs pigment and intensifies eye shadow color
    • Neutralizes any lid discoloration
    • Needle-nose applicator for no-waste, precise dispensing
    • Over 4,600 5-star reviews
    • 100% said this eye shadow primer helped shadow adhere to eyelids*
    • 100% said this eye shadow primer made shadow easier to blend*
    • 100% said they would trade in their current eye shadow primer for this one*
    • 97% said this eye shadow primer decreased eye shadow fallout*
    • 97% said this is the best eye shadow primer they’ve ever used*
    • *consumer study results
  2. Ingredients

    Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Triethylhexanoin, Polyethylene, Trihydroxystearin, Sorbitan Sesquioleate, Isopropyl Lanolate, VP/Eicosene Copolymer, Propylene Carbonate, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Tocopherol, Mica. (+/-): Bismuth Oxychloride (CI 77163), Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499). *Formulated without parabens


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  • Overall
    2/5 stars

    Better than the cheap brands but no where near 24 hour wear. You can get about 8 hours crease free. Also, a lot of the time, the actual primer doesn't come out but clear water instead an you have to press the tube and shake it, I don't expect this from a primer.. especially this expensive. Better than most but not worth £17.

  • Overall
    5/5 stars

    i received this primer as a sample when i ordered a lip primer. I have been suffering with my eye shadow creasing since the weather has changed and has been warm & humid. i tried my free sample of anti-crease eye shadow primer not expecting it to work. i was so amazed i tried it out as i was going to a wedding it lasted all night. no creased eye shadow.i am now putting an order in for a tube. I cannot wait for it to arrive. thank you too faced.

  • Overall
    5/5 stars

    I have kind of oily lids so no matter how many shadows I put on in the morning, they all mixed together when I blinked to a greyish brown colour. Me and my friend bought a giftset of too faced sample products and I got a hold of this amazing product!! My eyeshadows dont mix anymore and look freshly applied after I get home from school, I also wore this to my prom where I slipped on water and fell and cried out of pain and my eyeshadow and my mascara (better than sex of course) stayed on like a rock! A little product goes a long way, doesnt really have a smell to it and it defenetly works! I usually stick to the too faced eyeshadows and the combo works great, but I also tried it with the first naked pallete and kat von d as well and it always looks flawless! Will defenetly buy the full sized product next time I'm at sephora so I can save this miracle for traveling!

  • Overall
    5/5 stars

    This product is absolutely amazing! You only need a tiny bit and it lasts all day! Through work and sweating and everything. I think the people who said it made their eyelids look crusty just used waayyy too much.

  • Overall
    4/5 stars

    This is actually the only eye primer Ive ever used so I cant compare. But so far my experience with it has been pleasant. It is tan but dries sort of undetectable. It feels real smooth and light. Not sticky at all. The thing is, a little goes a long way. A nice thin layer is all you need, as the instructions say so as well. Save and prolong your product. Too much of a good thing is no good haha. I learned the hard way and had a rough time hiding it after blobbing on too much in a rush. All in all its a quality product. I dont plan on switching eye primers.

  • Overall
    1/5 stars

    I loved this primer for about 2 weeks, until the top seem on the tube busted and the whole top came off of the container. Now I cant use it anymore cause it's all dried out, and I wasted my money!

  • Overall
    5/5 stars

    By far the best primer I've ever used! Got it to replace my Urban Decay one (which I loved) because a friend told me this one was better and I'm so glad I did. Never creases and keeps my eyeshadow on all day!

  • Overall
    5/5 stars

    SUPER!!!! I love this primer! My eye shadow looks just as fresh in the afternoon as it did when I applied it in the morning.

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