Shadow Insurance Primer

Shadow Insurance Primer

Anti-Crease Eye Shadow Primer

$20.00
Our iconic, bestselling Shadow Insurance Eye Primer just got a makeover! We’ve revamped the packaging of this world-famous cult classic, but we’ve kept the bestselling formula that locks down eye shadows and intensifies color to ensure crease-proof, fade-proof, waterproof wear for up to 24 hours. The feather-light formula glides effortlessly onto lids to create a smooth, even canvas for seamless shadow application and a stay-put look every time.
  1. Details
    Get your look on lockdown: squeeze out a bead-sized drop and apply to clean lids with fingers to ensure flawless glide and even distribution.

    More To Love:

    • Unique binders lock down eye shadow pigments for amazingly long wear
    • Crease-proof, fade-proof, waterproof wear for up to 24 hours
    • Grabs pigment and intensifies eye shadow color
    • Neutralizes any lid discoloration
    • Needle-nose applicator for no-waste, precise dispensing
    • Over 4,600 5-star reviews
    • 100% said this eye shadow primer helped shadow adhere to eyelids*
    • 100% said this eye shadow primer made shadow easier to blend*
    • 100% said they would trade in their current eye shadow primer for this one*
    • 97% said this eye shadow primer decreased eye shadow fallout*
    • 97% said this is the best eye shadow primer they’ve ever used*
    • *consumer study results
  2. Ingredients

    Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Triethylhexanoin, Polyethylene, Trihydroxystearin, Sorbitan Sesquioleate, Isopropyl Lanolate, VP/Eicosene Copolymer, Propylene Carbonate, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Tocopherol, Mica. (+/-): Bismuth Oxychloride (CI 77163), Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499). *Formulated without parabens

Reviews Questions & Answers

REVIEW SNAPSHOT®

by PowerReviews
Too FacedShadow Insurance Primer
 
4.7

(based on 689 reviews)

Ratings Distribution

  • 5 Stars

     

    (563)

  • 4 Stars

     

    (81)

  • 3 Stars

     

    (21)

  • 2 Stars

     

    (10)

  • 1 Stars

     

    (14)

81%

of respondents would recommend this to a friend.

Reviewed by 689 customers

Displaying reviews 1-10

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5.0

Great primer

By 

from Arlington Texas

Verified Buyer

Submitted as part of a sweepstakes entry

Comments about Shadow Insurance Primer:

This is a staple eyeshadow primer everyone should have it keeps your eyeshadow on all day with out didsapearing

  • I love that it's...:
  • Long-Wearing
  • Age:
  • 19-24
  • Eye Color:
  • Grey
 
5.0

so long-lasting!

By 

from Ohio

Comments about Shadow Insurance Primer:

I got a sample of this primer with my last order, and WOW! I applied it at 6a.m. this morning, and my eye shadow and liner looked smooth and fresh for twelve hours - and I barely used any primer. I still have enough sample left for another two applications! I haven't bothered with eye shadow primers in the past, but...I might have to from here on out.

  • I love that it's...:
  • Easy Application, Long-Wearing, Smudge-Proof
  • Age:
  • 25-34
  • Eye Color:
  • Hazel
 
5.0

Amazing product

By 

from France

Comments about Shadow Insurance Primer:

This primer is perfect because it dosen't cost a lot and you dont need too much , so the tube will last a very long time. It works great with a nude eye shadow to set the primer and make the futur blending very easy. A must have!!!

  • I love that it's...:
  • Easy Application, High-Pigment, Long-Wearing
  • Age:
  • 13-18
  • Eye Color:
  • Blue

(2 of 2 customers found this review helpful)

 
5.0

100 Stars!

By 

from Orlando, FL

Comments about Shadow Insurance Primer:

I LOVE this primer. I was recently at the hospital for near 36 hours and in between sleeping, tears of joy and just normal wear, my eye shadow stayed intact and it still looked fresh. Only downfall is that the price is a bit much but a little goes a long way with this bad boy.

  • I love that it's...:
  • Blendable, Easy Application, Long-Wearing, Smudge-Proof
  • Age:
  • 19-24
  • Eye Color:
  • Green

(2 of 2 customers found this review helpful)

 
4.0

Great product!

By 

from Scottsdale, AZ

Comments about Shadow Insurance Primer:

Lovely primer. Smooths everything out and makes sure my shadows applies well and looks great. It lasts a good amount of time. It's a great product.

  • I love that it's...:
  • Blendable, Long-Wearing, Smudge-Proof
  • Age:
  • 13-18
  • Eye Color:
  • Blue

(2 of 2 customers found this review helpful)

 
5.0

Amazing!!

By 

from Chicago

Comments about Shadow Insurance Primer:

I love this primer, I used it for my eye look, and the makeup has stayed on all day. Amazing product defiantly recommend it!

  • I love that it's...:
  • Long-Wearing

(3 of 3 customers found this review helpful)

 
3.0

Great product--but not for sensitive skin

By 

from College Park, MD

Comments about Shadow Insurance Primer:

This primer is great--locks in pigment, it's long-wearing, my eyelids aren't as oily as usual--but after a few days of use I started getting an allergic reaction. My eyelids and surrounding skin became dry, flaky, and very very itchy and puffy. I did some research, and it turns out this primer contains bismuth oxychloride, which many people can become allergic to over time. It takes a few days to settle into the skin and create a reaction, so an inner-wrist patch test isn't really enough to know whether you're allergic. If possible, snag a sample and use it for a few days in a row to see if you're allergic to that one compound. Otherwise, it's a great product! I wish I could keep using it!

  • I love that it's...:
  • High-Pigment, Long-Wearing, Smudge-Proof
  • Age:
  • 19-24
  • Eye Color:
  • Blue

(2 of 3 customers found this review helpful)

 
5.0

Repeat buy

By 

from Virginia

Verified Buyer

Submitted as part of a sweepstakes entry

Comments about Shadow Insurance Primer:

This is my second tube and I love it. Definitely my go to everyday primer. My eye makeup lasts all day. When I apply makeup it blend great.

  • I love that it's...:
  • Blendable, Easy Application, Long-Wearing
  • Age:
  • 25-34
  • Eye Color:
  • Brown

(1 of 1 customers found this review helpful)

 
5.0

Couldn't live without it!

By 

from Lakewood, CO

Verified Buyer

Submitted as part of a sweepstakes entry

Comments about Shadow Insurance Primer:

I love how this product keeps my eyeshadow on all day without creasing! I use this every day and it makes blending colors so much easier!!

  • I love that it's...:
  • Blendable, Easy Application, Long-Wearing, Smudge-Proof
  • Age:
  • 25-34

(1 of 1 customers found this review helpful)

 
5.0

Must have!

By 

from Chicago, IL

Comments about Shadow Insurance Primer:

This is a must have for everyone who loves eyeshadow. A little goes a long way, it's moist, blends well and is undetectable once dry. My eyeshadow looked great and lasted all day. I would highly recommend.

  • I love that it's...:
  • Blendable, Easy Application, Long-Wearing

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