Shadow Insurance Primer
  • Out of stock

Shadow Insurance Primer

Anti-Crease Eye Shadow Primer

$20.00
Our iconic, bestselling Shadow Insurance Eye Primer just got a makeover! We’ve revamped the packaging of this world-famous cult classic, but we’ve kept the bestselling formula that locks down eye shadows and intensifies color to ensure crease-proof, fade-proof, waterproof wear for up to 24 hours. The feather-light formula glides effortlessly onto lids to create a smooth, even canvas for seamless shadow application and a stay-put look every time.
  1. Details
    Get your look on lockdown: squeeze out a bead-sized drop and apply to clean lids with fingers to ensure flawless glide and even distribution.

    More To Love:

    • Unique binders lock down eye shadow pigments for amazingly long wear
    • Crease-proof, fade-proof, waterproof wear for up to 24 hours
    • Grabs pigment and intensifies eye shadow color
    • Neutralizes any lid discoloration
    • Needle-nose applicator for no-waste, precise dispensing
    • Over 4,600 5-star reviews
    • 100% said this eye shadow primer helped shadow adhere to eyelids*
    • 100% said this eye shadow primer made shadow easier to blend*
    • 100% said they would trade in their current eye shadow primer for this one*
    • 97% said this eye shadow primer decreased eye shadow fallout*
    • 97% said this is the best eye shadow primer they’ve ever used*
    • *consumer study results
  2. Ingredients

    Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Triethylhexanoin, Polyethylene, Trihydroxystearin, Sorbitan Sesquioleate, Isopropyl Lanolate, VP/Eicosene Copolymer, Propylene Carbonate, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Tocopherol, Mica. (+/-): Bismuth Oxychloride (CI 77163), Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499). *Formulated without parabens

Reviews Questions & Answers

REVIEW SNAPSHOT®

by PowerReviews
Too FacedShadow Insurance Primer
 
4.7

(based on 676 reviews)

Ratings Distribution

  • 5 Stars

     

    (553)

  • 4 Stars

     

    (80)

  • 3 Stars

     

    (20)

  • 2 Stars

     

    (9)

  • 1 Stars

     

    (14)

75%

of respondents would recommend this to a friend.

Reviewed by 676 customers

Displaying reviews 1-10

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5.0

MUST HAVE!

By 

from Los Angeles

Comments about Shadow Insurance Primer:

I'm a newer beauty blogger, but I've tried enough shadow primers(yes you ALWAYS) need shadow primer-and I always have this one on hand. It has the perfect amount of moisture, does not dry out your lids, and makes your shadow not only last all day, but makes it adhere perfectly. If you are using textured shades, I suggest doing your base looking and then tapping on the Glitter Glue version before you apply metallics, crystal, pressed pigment, glitter type shades to finish your look.

  • Age:
  • 35-44
  • Eye Color:
  • Brown
 
4.0

I like it

By 

from Yorktown, Va

Comments about Shadow Insurance Primer:

I really like this product. I only use about a pea size or less of each eyelid. Every time I use this, my eye shadow never creases and still looks flawless and I don't want to take it off! LOL...No lie! The only thing I don't like is the first squeeze is oily or watery, whichever one so I try to shake it up prior to using it.

  • Age:
  • 35-44
  • Eye Color:
  • Brown
 
5.0

Old Faithful!

By 

from Phoenix Az

Verified Buyer

Comments about Shadow Insurance Primer:

I've been using this product for years and it always has my back! Will not use another primer!

  • Age:
  • 25-34
  • Eye Color:
  • Hazel
 
5.0

Hands down best eye primer ever!

By 

from Mahanoy City, P.A.

Verified Buyer

Comments about Shadow Insurance Primer:

I got a sample card of this a while ago and i was AMAZED on how my eyeshadow didn't budge at all working a hot 8 hour work day. I instantly had to buy the full product. I've tried other eye shadow primers before but this takes the cake. I'm completely hooked!

  • Age:
  • 13-18
  • Eye Color:
  • Hazel
 
5.0

LOVE. LOVE LOVE

By 

from Kansas City, MO

Verified Buyer

Comments about Shadow Insurance Primer:

LOVE. I have oily skin, even on my eyelids. This keeps everything in place! My eyeshadow looks good all day, and my mascara doesn't end up smudged all over my top lids from blinking. LOVE IT!

  • Age:
  • 35-44
  • Eye Color:
  • Brown

(0 of 1 customers found this review helpful)

 
5.0

Awesome

By 

from Brooklyn, NY

Verified Buyer

Comments about Shadow Insurance Primer:

Love it !

  • Age:
  • 19-24
  • Eye Color:
  • Brown

(1 of 1 customers found this review helpful)

 
5.0

Great Primer but very wet.

By 

from Putnam, CT

Verified Buyer

Comments about Shadow Insurance Primer:

This primer works great for me to keep my eye shadow to stay on and not crease but my only issue is it's very watery, even when I'd shake it and try mixing it, whenever I try putting it on my brush or finger a bunch of liquid would come out followed by the cream. Overall it still works for what it's ment for.

  • Age:
  • 19-24
  • Eye Color:
  • Green

(2 of 2 customers found this review helpful)

 
5.0

My holy grail eyeshadow primer!

By 

from Oklahoma

Comments about Shadow Insurance Primer:

This product is amazing! I had some difficulty for my eyeshadow to stay on all day. The concealer trick didn't work for me. So, I went out to try this primer and it makes my eyeshadow stay on ALL DAY! I will continue to repurchase this. ☺

  • Age:
  • 19-24
  • Eye Color:
  • Hazel
 
3.0

It's okay.

By 

from Indiana

Comments about Shadow Insurance Primer:

I like this primer. I don't love it though. A deluxe sample came with the Christmas In New York package so I decided to use it. It works well and keeps my eyeshadow on all day and looking like it was freshly put on, however the smell of it is disgusting. It smells like chemicals and plastic. It needs something to mask the smell. Like oh...I don't know...cocoa.

  • Eye Color:
  • Green

(2 of 2 customers found this review helpful)

 
5.0

Love this!

By 

from Polson MT

Comments about Shadow Insurance Primer:

I got a sample of this and I decided to give it a try. I had just spent 30$ on benifit air patrol eye primer which was a nightmare. So I was scrambling through my makeup box looking for another option and found the sample of this. I was extreamly frugal with the amount I used because my eyelids still felt a little raw from the air patrol stuff. This went on easily just a dab will do it. I then set it in place with the poreless primer powder and tried out my brand new peach palette ( amazing Christmas gift from my husband) I'm writing this at 1 am and my eye shadow is creaseless looks amazing and it's so light! It doesn't even feel like I have anything on my lids! I am buying a full tube ASAP!

  • Age:
  • 35-44
  • Eye Color:
  • Hazel

Displaying reviews 1-10

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