Shadow Insurance Primer

Shadow Insurance Primer

Anti-Crease Eye Shadow Primer

$20.00
Our iconic, bestselling Shadow Insurance Eye Primer just got a makeover! We’ve revamped the packaging of this world-famous cult classic, but we’ve kept the bestselling formula that locks down eye shadows and intensifies color to ensure crease-proof, fade-proof, waterproof wear for up to 24 hours. The feather-light formula glides effortlessly onto lids to create a smooth, even canvas for seamless shadow application and a stay-put look every time.
  1. Details
    Get your look on lockdown: squeeze out a bead-sized drop and apply to clean lids with fingers to ensure flawless glide and even distribution.

    More To Love:

    • Unique binders lock down eye shadow pigments for amazingly long wear
    • Crease-proof, fade-proof, waterproof wear for up to 24 hours
    • Grabs pigment and intensifies eye shadow color
    • Neutralizes any lid discoloration
    • Needle-nose applicator for no-waste, precise dispensing
    • Over 4,600 5-star reviews
    • 100% said this eye shadow primer helped shadow adhere to eyelids*
    • 100% said this eye shadow primer made shadow easier to blend*
    • 100% said they would trade in their current eye shadow primer for this one*
    • 97% said this eye shadow primer decreased eye shadow fallout*
    • 97% said this is the best eye shadow primer they’ve ever used*
    • *consumer study results
  2. Ingredients

    Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Triethylhexanoin, Polyethylene, Trihydroxystearin, Sorbitan Sesquioleate, Isopropyl Lanolate, VP/Eicosene Copolymer, Propylene Carbonate, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Tocopherol, Mica. (+/-): Bismuth Oxychloride (CI 77163), Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499). *Formulated without parabens

Reviews Questions & Answers

REVIEW SNAPSHOT®

by PowerReviews
Too FacedShadow Insurance Primer
 
4.7

(based on 795 reviews)

Ratings Distribution

  • 5 Stars

     

    (653)

  • 4 Stars

     

    (88)

  • 3 Stars

     

    (25)

  • 2 Stars

     

    (14)

  • 1 Stars

     

    (15)

89%

of respondents would recommend this to a friend.

Reviewed by 795 customers

Displaying reviews 1-10

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5.0

Amazing

By 

from Kenedy, TX

Verified Buyer

Submitted as part of a sweepstakes entry

Comments about Shadow Insurance Primer:

I love the fact that you only need to use a small amount & it does what it advertises... keeps shadow looking great all day.

  • I love that it's...:
  • Easy Application, Long-Wearing
  • Age:
  • 25-34
  • Eye Color:
  • Brown
 
5.0

I abosoluty loveeee this!!

By 

from Chicago IL

Verified Buyer

Submitted as part of a sweepstakes entry

Comments about Shadow Insurance Primer:

This is the only eyeshadow primer that I can use for my oily eyelids that actually works. I absolutely loveeee this and I will keep repurchasing it!

  • I love that it's...:
  • Blendable, Easy Application, Long-Wearing
  • Age:
  • 13-18
  • Eye Color:
  • Brown
 
5.0

This is the Good Stuff!!

By 

from St. Louis, MO

Verified Buyer

Submitted as part of a sweepstakes entry

Comments about Shadow Insurance Primer:

Never have used an eyeshadow prime that works so well and lasts all day! 10/10 would recommend!

  • I love that it's...:
  • Easy Application, Long-Wearing
  • Age:
  • 19-24
  • Eye Color:
  • Green

(1 of 1 customers found this review helpful)

 
5.0

Great Product

By 

from Richmond, TX

Verified Buyer

Submitted as part of a sweepstakes entry

Comments about Shadow Insurance Primer:

I used another eye primer for years which was discontinued recently. I bought the Too Faced Shadow Insurance Primer and am so glad I found it. I love it. It helps my crepey lids, the shadow stays in place, and looks as good at 10pm as it did at 7am.

  • I love that it's...:
  • Easy Application, Long-Wearing
  • Age:
  • 55-65
  • Eye Color:
  • Blue
 
5.0

All day! Everyday!

By 

from Waynesboro, VA

Verified Buyer

Submitted as part of a sweepstakes entry

Comments about Shadow Insurance Primer:

I work 12 hour shifts at work and before I discovered this product I would leave every evening with all of my eye shadow in my creases! This has prevented my oily lids from ruining my look by the end of the day!

  • I love that it's...:
  • Easy Application, Long-Wearing, Smudge-Proof
  • Age:
  • 19-24
  • Eye Color:
  • Brown
 
5.0

THE BEST

By 

from Nashville

Verified Buyer

Submitted as part of a sweepstakes entry

Comments about Shadow Insurance Primer:

It's the best primer ever I can sleep in my makeup and wake up and my eyeshadow still looks perfect because this primer lasts soooo long !!! Love it !

  • I love that it's...:
  • Easy Application, Long-Wearing
  • Age:
  • 19-24
 
5.0

Amazing product

By 

from Chicago ill

Verified Buyer

Submitted as part of a sweepstakes entry

Comments about Shadow Insurance Primer:

I love it ❤️

  • I love that it's...:
  • Perfect
  • Age:
  • 19-24
  • Eye Color:
  • Brown
 
5.0

Great Product

By 

from Covington, LA

Verified Buyer

Submitted as part of a sweepstakes entry

Comments about Shadow Insurance Primer:

Love the eye primer! Goes on smooth and holds shadow on all day! No creases here.

  • I love that it's...:
  • Easy Application, Long-Wearing, Smudge-Proof
  • Age:
  • 35-44
  • Eye Color:
  • Hazel

(1 of 1 customers found this review helpful)

 
5.0

Best Eye Primer I Have Ever Tried

By 

from Chicago, Illinois

Verified Buyer

Submitted as part of a sweepstakes entry

Comments about Shadow Insurance Primer:

I have tried quite a few drugstore and high-end eye primers. This one is the best by far. It makes my shadow stay on all day and at the end of the day it looks the same as when I just put it on. I have oily eyelids, for the record. If you have oily eyelids, please try this. You will be glad you did. It also has a lot of product for an eye primer! Over a third of an ounce! This is honestly my holy grail eye primer. I will continue to buy this over and over.

  • I love that it's...:
  • Blendable, Doesn't Crease, Easy Application, Long-Wearing
  • Age:
  • 13-18
  • Eye Color:
  • Brown
 
5.0

Amazing!

By 

from Alaska

Verified Buyer

Submitted as part of a sweepstakes entry

Comments about Shadow Insurance Primer:

Before this I tried urban decays eyeshadow insurance primer. That didn't work well for me- it never went on smooth and left an un-smooth texture on my lids. This goes on really smoothly and easily, and kept my eyeshadow from smudging or fading all day. Love this!

  • I love that it's...:
  • Blendable, Easy Application, Long-Wearing, Smudge-Proof
  • Age:
  • 19-24
  • Eye Color:
  • Hazel

Displaying reviews 1-10

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