Shadow Insurance Primer

Shadow Insurance Primer

Anti-Crease Eye Shadow Primer

$20.00
Our iconic, bestselling Shadow Insurance Eye Primer just got a makeover! We’ve revamped the packaging of this world-famous cult classic, but we’ve kept the bestselling formula that locks down eye shadows and intensifies color to ensure crease-proof, fade-proof, waterproof wear for up to 24 hours. The feather-light formula glides effortlessly onto lids to create a smooth, even canvas for seamless shadow application and a stay-put look every time.
  1. Details
    Get your look on lockdown: squeeze out a bead-sized drop and apply to clean lids with fingers to ensure flawless glide and even distribution.

    More To Love:

    • Unique binders lock down eye shadow pigments for amazingly long wear
    • Crease-proof, fade-proof, waterproof wear for up to 24 hours
    • Grabs pigment and intensifies eye shadow color
    • Neutralizes any lid discoloration
    • Needle-nose applicator for no-waste, precise dispensing
    • Over 4,600 5-star reviews
    • 100% said this eye shadow primer helped shadow adhere to eyelids*
    • 100% said this eye shadow primer made shadow easier to blend*
    • 100% said they would trade in their current eye shadow primer for this one*
    • 97% said this eye shadow primer decreased eye shadow fallout*
    • 97% said this is the best eye shadow primer they’ve ever used*
    • *consumer study results
  2. Ingredients

    Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Triethylhexanoin, Polyethylene, Trihydroxystearin, Sorbitan Sesquioleate, Isopropyl Lanolate, VP/Eicosene Copolymer, Propylene Carbonate, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Tocopherol, Mica. (+/-): Bismuth Oxychloride (CI 77163), Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499). *Formulated without parabens

Reviews Questions & Answers

REVIEW SNAPSHOT®

by PowerReviews
Too FacedShadow Insurance Primer
 
4.7

(based on 736 reviews)

Ratings Distribution

  • 5 Stars

     

    (606)

  • 4 Stars

     

    (84)

  • 3 Stars

     

    (22)

  • 2 Stars

     

    (10)

  • 1 Stars

     

    (14)

90%

of respondents would recommend this to a friend.

Reviewed by 736 customers

Displaying reviews 1-10

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5.0

Shadow Insurance Primer

By 

from CT

Verified Buyer

Submitted as part of a sweepstakes entry

Comments about Shadow Insurance Primer:

WONDERFUL PRODUCT !! I sometimes have problems with my eye shadow creasing so when I saw this product & read the description about this product, I definitely wanted to try it. So glad I did. Now my eye shadow stays on without any creasing all day long.

  • I love that it's...:
  • Easy Application, Long-Wearing
  • Age:
  • 55-65
  • Eye Color:
  • Blue
 
4.0

I love it

By 

from Sedona, Arizona

Verified Buyer

Submitted as part of a sweepstakes entry

Comments about Shadow Insurance Primer:

This primer works really well for my eyes & I get minimal Fallout & my eyeshadow stays on longer & brighter

  • I love that it's...:
  • Blendable, High-Pigment, Long-Wearing
  • Age:
  • 19-24
  • Eye Color:
  • Green
 
5.0

MY GO TO!!!

By 

from Jamestown TN

Verified Buyer

Submitted as part of a sweepstakes entry

Comments about Shadow Insurance Primer:

I've always had the hardest time trying to get my eyeshadow to last all day, not crease, have lots of pigment, basically all of the things everyone struggles with when using eyeshadow. I had been looking for an eyeshadow primer for a while but couldn't find one that actually worked; while not making your eyes oily. I heard about this primer (as I am obsessed with Too Faced) and knew I had to try it out immediately. This is by far the best primer I've used, EVER!!!

  • I love that it's...:
  • Long-Wearing
  • Age:
  • 13-18
  • Eye Color:
  • Brown
 
5.0

Makes eyeshadow LAST and LAST

By 

from Indiana

Verified Buyer

Submitted as part of a sweepstakes entry

Comments about Shadow Insurance Primer:

Silky smooth, light feel, makes eyeshadow apply like a dream, and the colors last and last.

  • I love that it's...:
  • Easy Application, Long-Wearing, Smudge-Proof
  • Age:
  • 35-44
  • Eye Color:
  • Blue
 
5.0

Awesome

By 

from Las vegas

Verified Buyer

Submitted as part of a sweepstakes entry

Comments about Shadow Insurance Primer:

Loves this eye primer

  • I love that it's...:
  • Long-Wearing
  • Age:
  • 25-34
  • Eye Color:
  • Blue

(1 of 1 customers found this review helpful)

 
5.0

great product

By 

from dayton oh

Verified Buyer

Submitted as part of a sweepstakes entry

Comments about Shadow Insurance Primer:

it's​ a great hold and it doesn't irritate my extremely sensitive skin

  • I love that it's...:
  • Blendable, Long-Wearing
  • Age:
  • 13-18
  • Eye Color:
  • Blue

(2 of 2 customers found this review helpful)

 
5.0

The best

By 

from Los Angeles

Verified Buyer

Submitted as part of a sweepstakes entry

Comments about Shadow Insurance Primer:

I have been looking for a primer that makes my eyeshadow last and this is by far the best! It last me for a very long time with out creasing. Specially with this hot L.A weather.

  • I love that it's...:
  • Long-Wearing, Smudge-Proof
  • Age:
  • 25-34
  • Eye Color:
  • Brown

(1 of 1 customers found this review helpful)

 
5.0

LOVE THIS !!

By 

from Spotsylvania, VA

Comments about Shadow Insurance Primer:

This might make some people cringe but before I got this is didn't use any primer at all, but when this arrived I use it all the time and my eyeshadow has never looked better. My eyeshadow lasts longer and doesn't get those annoying creases.

  • I love that it's...:
  • Blendable, Easy Application, Lengthening, Long-Wearing, Prevent creases, Smudge-Proof
  • Age:
  • 13-18
  • Eye Color:
  • Hazel

(1 of 1 customers found this review helpful)

 
5.0

Loved it

By 

from Houston tx

Verified Buyer

Submitted as part of a sweepstakes entry

Comments about Shadow Insurance Primer:

Best eye shadow primer I have tried so far !

  • I love that it's...:
  • Easy Application, Long-Wearing, Smudge-Proof
 
4.0

Helps improve eye shadow look.

By 

from Bartow,FL

Comments about Shadow Insurance Primer:

This primer does wonders on helping your eye shadow from not creasing and color intensity to last as well. It's not sticky or oily.

  • I love that it's...:
  • Easy Application, increase eye shadow longevity, Smudge-Proof
  • Age:
  • 25-34
  • Eye Color:
  • Blue

Displaying reviews 1-10

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