Shadow Insurance Primer

Shadow Insurance Primer

Anti-Crease Eye Shadow Primer

$20.00
Our iconic, bestselling Shadow Insurance Eye Primer just got a makeover! We’ve revamped the packaging of this world-famous cult classic, but we’ve kept the bestselling formula that locks down eye shadows and intensifies color to ensure crease-proof, fade-proof, waterproof wear for up to 24 hours. The feather-light formula glides effortlessly onto lids to create a smooth, even canvas for seamless shadow application and a stay-put look every time.
  1. Details
    Get your look on lockdown: squeeze out a bead-sized drop and apply to clean lids with fingers to ensure flawless glide and even distribution.

    More To Love:

    • Unique binders lock down eye shadow pigments for amazingly long wear
    • Crease-proof, fade-proof, waterproof wear for up to 24 hours
    • Grabs pigment and intensifies eye shadow color
    • Neutralizes any lid discoloration
    • Needle-nose applicator for no-waste, precise dispensing
    • Over 4,600 5-star reviews
    • 100% said this eye shadow primer helped shadow adhere to eyelids*
    • 100% said this eye shadow primer made shadow easier to blend*
    • 100% said they would trade in their current eye shadow primer for this one*
    • 97% said this eye shadow primer decreased eye shadow fallout*
    • 97% said this is the best eye shadow primer they’ve ever used*
    • *consumer study results
  2. Ingredients

    Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Triethylhexanoin, Polyethylene, Trihydroxystearin, Sorbitan Sesquioleate, Isopropyl Lanolate, VP/Eicosene Copolymer, Propylene Carbonate, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Tocopherol, Mica. (+/-): Bismuth Oxychloride (CI 77163), Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499). *Formulated without parabens

Reviews Questions & Answers

REVIEW SNAPSHOT®

by PowerReviews
 
4.7

(based on 654 reviews)

Ratings Distribution

  • 5 Stars

     

    (538)

  • 4 Stars

     

    (78)

  • 3 Stars

     

    (18)

  • 2 Stars

     

    (8)

  • 1 Stars

     

    (12)

Reviewed by 654 customers

Displaying reviews 1-10

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(1 of 1 customers found this review helpful)

 
1.0

awful

By 

from Chesterfield, MI

Comments about Shadow Insurance Primer:

this is honestly one of the worst eyeshadow primers i have used. everytime i have tried to use it, it oozes out into a liquid form no matter how much i shake it and irritates my skin. i love this brand but this is the one thing in the brand i don't like. try an Urban Decay eyeshadow primer instead. they make my eyeshadow last all day and night.

 
5.0

The very BEST eye shadow primer

By 

from Marlton, NJ

Comments about Shadow Insurance Primer:

I workout a lot, 6 times a week at least. I workout AFTER work, so I needed a way to not have my work makeup melt off during a 90 minute hot yoga class. Enter Too Faced Shadow Insurance - while the rest of my face has melted off, my eye makeup remains on point. I have never found a better primer.

  • Age:
  • 35-44
  • Eye Color:
  • Hazel

(7 of 7 customers found this review helpful)

 
4.0

Whenever I am wearing

By 

from Undisclosed

Site Member

Whenever I am wearing eyeshadow for a night out i never skip this step. It does not crease at all and makes my eyeshadow more vibrant. Definitely recommend.

(4 of 4 customers found this review helpful)

 
4.0

I love this primer it is

By 

from Undisclosed

Site Member

I love this primer it is probably my favorite. It even makes eye shadows not made my Two Faced stay on as well. When I use this primer I do not have any creases even at the end of the day and my eye shadow still is very noticeable. When I first used this primer I had the sample tube that even lasted me around seven/eight months you dont really need that much. I highly recommend this primer.

(0 of 1 customers found this review helpful)

 
5.0

i love this product like

By 

from Undisclosed

Site Member

i love this product like AAAAAAHHHHHHH!!!! my one eye shadow that i own so far (planning to get chocolate bar and tartelette in bloom) is a mary kay crme eyeshadow in apricot twist which is a gold color. let me just get this out there first tho i do not like mary kay at all. a lot of people think mary kay is high end. NUH UH! NO WAY AT ALL HIGH END! its expensive bcuz mary kay thinks their all that but theyre not. the eyeshadow is the only product i have by them bcuz i got it a while ago not knowing about too faced tarte laura geller etc and i like the color on me. the eyeshadow creases wihin 30 minutes and n 2 hours does not appear at all. hoping i could save it i bought this primer. OMG! it stays on with this primer and does not crease. ignore all bad reviews. take it from me invest in this product!!!!! and a little goes a long way girls! dont overdo it. thank you too faced! much love (and money):) from me to you.

(0 of 3 customers found this review helpful)

 
1.0

Horrible! Maybe I just

By 

from Undisclosed

Site Member

Horrible! Maybe I just got a bad batch but this primer my skin burn like crazy! I used a little on my cheek because I was using a shadow as a blush and my cheek got red and blotchy and burned! This also happened on my eyelid. I know this is not an allergic reaction because I did look it up online and this happened to other people to. Very disappointed as I was looking forward to trying a new shadow primer. I am going to stick with my urban decay primer potion.

(1 of 1 customers found this review helpful)

 
5.0

When using this my

By 

from Undisclosed

Site Member

When using this my eyeshadow stays on all day and the colours are even more pigmented

(5 of 5 customers found this review helpful)

 
5.0

I have oily eyelids and

By 

from Undisclosed

Site Member

I have oily eyelids and always have to use a primer if I want my eyeshadow to last. Ive tried several and this one is by far the best. After 12 hours my eyeshadow stays in place whether its cream or powder. It withstands sweat as well. Even after jogging I come home and eyeshadow is still on. Perfect!

 
5.0

Luv this for my eye lids

By 

from Undisclosed

Site Member

Luv this for my eye lids so much that I use this on my eyebrows too! I lost the end part of my eyebrows probably what comes out on my chin now! Anyway no matter what type of pencil etc. I use I tend to wipe them off. Tried a million different eyebrow products. Sooo since this product keeps my eyeshadow in place so wonderfully I just extend it up to my end part of my brows. Now when I use my eyebrow pencil it stays on much much longer. Feel more confident.

 
5.0

This is so far the best

By 

from Undisclosed

Site Member

This is so far the best primer I have found and Ive tried quite a few! My eyeshadow didnt crease at all even with my oily skin. Definitely recommend.

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