Shadow Insurance Primer

Shadow Insurance Primer

Anti-Crease Eye Shadow Primer

$20.00
Our iconic, bestselling Shadow Insurance Eye Primer just got a makeover! We’ve revamped the packaging of this world-famous cult classic, but we’ve kept the bestselling formula that locks down eye shadows and intensifies color to ensure crease-proof, fade-proof, waterproof wear for up to 24 hours. The feather-light formula glides effortlessly onto lids to create a smooth, even canvas for seamless shadow application and a stay-put look every time.
  1. Details
    Get your look on lockdown: squeeze out a bead-sized drop and apply to clean lids with fingers to ensure flawless glide and even distribution.

    More To Love:

    • Unique binders lock down eye shadow pigments for amazingly long wear
    • Crease-proof, fade-proof, waterproof wear for up to 24 hours
    • Grabs pigment and intensifies eye shadow color
    • Neutralizes any lid discoloration
    • Needle-nose applicator for no-waste, precise dispensing
    • Over 4,600 5-star reviews
    • 100% said this eye shadow primer helped shadow adhere to eyelids*
    • 100% said this eye shadow primer made shadow easier to blend*
    • 100% said they would trade in their current eye shadow primer for this one*
    • 97% said this eye shadow primer decreased eye shadow fallout*
    • 97% said this is the best eye shadow primer they’ve ever used*
    • *consumer study results
  2. Ingredients

    Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Triethylhexanoin, Polyethylene, Trihydroxystearin, Sorbitan Sesquioleate, Isopropyl Lanolate, VP/Eicosene Copolymer, Propylene Carbonate, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Tocopherol, Mica. (+/-): Bismuth Oxychloride (CI 77163), Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499). *Formulated without parabens

Reviews

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  • Overall
    5/5 stars

    Luv this for my eye lids so much that I use this on my eyebrows too! I lost the end part of my eyebrows, probably what comes out on my chin now! Anyway, no matter what type of pencil, etc., I use, I tend to wipe them off. Tried a million different eyebrow products. Sooo, since this product keeps my eyeshadow in place so wonderfully, I just extend it up to my end part of my brows. Now when I use my eyebrow pencil, it stays on much, much longer. Feel more confident.

  • Overall
    5/5 stars

    This is so far the best primer I have found, and I've tried quite a few! My eyeshadow didn't crease at all even with my oily skin. Definitely recommend.

  • Overall
    5/5 stars

    This primer is so flawless and I've been using it ever since the relaunch!!! It goes on smooth and keeps your shadow on all day. There is no creasing or smudging and it brightens the pigment of your shadow. Overall if I could give it a 10/10 I would BUT sadley there are only 5 hearts!

  • Overall
    5/5 stars

    After reading the reviews, I was surprised anyone had a bad thing to say about this product. I think the problem is that you really do not need a lot of it...it took me all 4 years of college to use an entire tube. It does separate easily, so just squeeze the tube around before opening. Otherwise, this is an incredible product that definitely gives you a 24+ hour stay.

  • Overall
    1/5 stars

    Am I the only person that isn't crazy about this primer? It makes my eyeshadow stick and hard to blend. Also when I try remove shadow or blend it my shadow rubs off strangely. Sadly I was not a fan of this too faced product.

  • Overall
    5/5 stars

    Amazing primer! Keeps shadow, liner, and mascara from slipping and sliding; no more raccoon eyes! The light color looks good in eyelids even by itself, especially when I pile on mascara and want to prevent running. Used to use Urban Decay's most popular primer, and this product is head and shoulders above that. Will never use another primer again!

  • Overall
    4/5 stars

    I really like this primer. It's very smooth. The only problem I have with it is when I bought it all the ingredients were separated. The first thing that came out of the tube was oil.(I bought mine at Sephora). I gave it a few shakes and that helped. It could have been old stock.. Not sure. Will buy from this website for now on.

  • Overall
    5/5 stars

    I purchased the deluxe sized version of this primer in the Totally Obsessed kit. When trying out my Natural Eyes eye shadow palette for the first few times, I wasn't using this primer. Big mistake on my part. I couldn't figure out why my eyes looked like I'd just been punched in the face. I wear eye glasses all the time and I was super concerned about having an eye shadow palette that made me look like a racoon. After my third time trying out the palette, I decided I needed to give this primer a try. So thankful that I did and can't believe I didn't try to use it in the very beginning! The eye shadows blended so much better and you could actually SEE the color differences between all the beautiful shades on my eye lid! A little goes a long way, but once my deluxe sized version runs out I will for sure purchase the full size as this is a must have anytime I use eye shadow now!

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