Shadow Insurance Primer

Shadow Insurance Primer

Anti-Crease Eye Shadow Primer

$20.00
Our iconic, bestselling Shadow Insurance Eye Primer just got a makeover! We’ve revamped the packaging of this world-famous cult classic, but we’ve kept the bestselling formula that locks down eye shadows and intensifies color to ensure crease-proof, fade-proof, waterproof wear for up to 24 hours. The feather-light formula glides effortlessly onto lids to create a smooth, even canvas for seamless shadow application and a stay-put look every time.
  1. Details
    Get your look on lockdown: squeeze out a bead-sized drop and apply to clean lids with fingers to ensure flawless glide and even distribution.

    More To Love:

    • Unique binders lock down eye shadow pigments for amazingly long wear
    • Crease-proof, fade-proof, waterproof wear for up to 24 hours
    • Grabs pigment and intensifies eye shadow color
    • Neutralizes any lid discoloration
    • Needle-nose applicator for no-waste, precise dispensing
    • Over 4,600 5-star reviews
    • 100% said this eye shadow primer helped shadow adhere to eyelids*
    • 100% said this eye shadow primer made shadow easier to blend*
    • 100% said they would trade in their current eye shadow primer for this one*
    • 97% said this eye shadow primer decreased eye shadow fallout*
    • 97% said this is the best eye shadow primer they’ve ever used*
    • *consumer study results
  2. Ingredients

    Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Triethylhexanoin, Polyethylene, Trihydroxystearin, Sorbitan Sesquioleate, Isopropyl Lanolate, VP/Eicosene Copolymer, Propylene Carbonate, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Tocopherol, Mica. (+/-): Bismuth Oxychloride (CI 77163), Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499). *Formulated without parabens

Reviews Questions & Answers

REVIEW SNAPSHOT®

by PowerReviews
Too FacedShadow Insurance Primer
 
4.7

(based on 713 reviews)

Ratings Distribution

  • 5 Stars

     

    (586)

  • 4 Stars

     

    (81)

  • 3 Stars

     

    (22)

  • 2 Stars

     

    (10)

  • 1 Stars

     

    (14)

87%

of respondents would recommend this to a friend.

Reviewed by 713 customers

Displaying reviews 1-10

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5.0

Love it

By 

from Hackensack Nj

Verified Buyer

Submitted as part of a sweepstakes entry

Comments about Shadow Insurance Primer:

The best

  • I love that it's...:
  • Long-Wearing
  • Age:
  • 25-34
  • Eye Color:
  • Brown
 
5.0

The best eyeshadow primer!!

By 

from Coeur d' Alene, ID

Verified Buyer

Submitted as part of a sweepstakes entry

Comments about Shadow Insurance Primer:

I have deep eyelid creases that eyeshadow loves to aggregate. I have tried many primers, this is the best!! My eyeshadow stays where I put it! I love this product!

  • I love that it's...:
  • Easy Application, Long-Wearing, Smudge-Proof
  • Age:
  • 25-34
  • Eye Color:
  • Green
 
5.0

Love it!

By 

from Rutland VT

Verified Buyer

Submitted as part of a sweepstakes entry

Comments about Shadow Insurance Primer:

Keeps my shadow on and doesn't alter the color of it.

  • I love that it's...:
  • Blendable, Easy Application, Long-Wearing, Smudge-Proof
  • Age:
  • 45-54
  • Eye Color:
  • Blue

(1 of 1 customers found this review helpful)

 
5.0

I love it!

By 

from Seattle, wa

Verified Buyer

Submitted as part of a sweepstakes entry

Comments about Shadow Insurance Primer:

I have never used primer for my eyes but this product is amazing. I put it to the test and I worked out and my eyes still looked flawless! Definitely recommend!

  • I love that it's...:
  • Blendable, Easy Application, Long-Wearing, Smudge-Proof
  • Age:
  • 25-34
  • Eye Color:
  • Brown

(1 of 2 customers found this review helpful)

 
5.0

Fabulous

By 

from Humboldt county Ca.

Verified Buyer

Submitted as part of a sweepstakes entry

Comments about Shadow Insurance Primer:

I can go to sleep and wake up with my shadow still perfect.

  • I love that it's...:
  • Easy Application, Long-Wearing, Smudge-Proof
  • Age:
  • 35-44
  • Eye Color:
  • Brown
 
5.0

Amazing

By 

from Virden Il

Verified Buyer

Submitted as part of a sweepstakes entry

Comments about Shadow Insurance Primer:

I love this so much! I'll never leave home without it!

  • I love that it's...:
  • Long-Wearing
  • Age:
  • 25-34
  • Eye Color:
  • Hazel
 
5.0

LOVE this for eyelids with no crease!

By 

from North Carolina

Verified Buyer

Submitted as part of a sweepstakes entry

Comments about Shadow Insurance Primer:

I have oily skin. I have been looking and looking for a product that would keep creases from forming on my eyelids. Shadow Insurance is exactly what I needed and has not failed me yet- even after falling asleep and waking up, my eye makeup was flawless!

  • I love that it's...:
  • Blendable, Easy Application, Long-Wearing
  • Age:
  • 35-44
  • Eye Color:
  • Blue

(1 of 1 customers found this review helpful)

 
5.0

AMAZING!

By 

from San Antonio TX

Verified Buyer

Submitted as part of a sweepstakes entry

Comments about Shadow Insurance Primer:

Ok so I have the most oily eyelids ever and my eyeshadow never last. But since I have been using this my eyeshadow stays on literally all day! It makes the eye shadows blend beautifully!

  • I love that it's...:
  • Easy Application, Long-Wearing
  • Age:
  • 25-34
 
5.0

Wow

By 

from Omaha ne

Verified Buyer

Submitted as part of a sweepstakes entry

Comments about Shadow Insurance Primer:

Ive never used primer before and I visibly saw the difference! Amazing!

  • I love that it's...:
  • Easy Application, Long-Wearing
 
5.0

Works great

By 

from Plymouth, IN

Verified Buyer

Submitted as part of a sweepstakes entry

Comments about Shadow Insurance Primer:

Best eye primer ive ever used! Highly recommend

  • I love that it's...:
  • Easy Application, Long-Wearing, Smudge-Proof
  • Age:
  • 25-34
  • Eye Color:
  • Green

Displaying reviews 1-10

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