Shadow Insurance Primer

Shadow Insurance Primer

Anti-Crease Eye Shadow Primer

Our iconic, bestselling Shadow Insurance Eye Primer just got a makeover! We’ve revamped the packaging of this world-famous cult classic, but we’ve kept the bestselling formula that locks down eye shadows and intensifies color to ensure crease-proof, fade-proof, waterproof wear for up to 24 hours. The feather-light formula glides effortlessly onto lids to create a smooth, even canvas for seamless shadow application and a stay-put look every time.
  1. Details
    Get your look on lockdown: squeeze out a bead-sized drop and apply to clean lids with fingers to ensure flawless glide and even distribution.

    More To Love:

    • Unique binders lock down eye shadow pigments for amazingly long wear
    • Crease-proof, fade-proof, waterproof wear for up to 24 hours
    • Grabs pigment and intensifies eye shadow color
    • Neutralizes any lid discoloration
    • Needle-nose applicator for no-waste, precise dispensing
    • Over 4,600 5-star reviews
    • 100% said this eye shadow primer helped shadow adhere to eyelids*
    • 100% said this eye shadow primer made shadow easier to blend*
    • 100% said they would trade in their current eye shadow primer for this one*
    • 97% said this eye shadow primer decreased eye shadow fallout*
    • 97% said this is the best eye shadow primer they’ve ever used*
    • *consumer study results
  2. Ingredients

    Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Triethylhexanoin, Polyethylene, Trihydroxystearin, Sorbitan Sesquioleate, Isopropyl Lanolate, VP/Eicosene Copolymer, Propylene Carbonate, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Tocopherol, Mica. (+/-): Bismuth Oxychloride (CI 77163), Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499). *Formulated without parabens


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  • Overall
    5/5 stars

    After reading the reviews, I was surprised anyone had a bad thing to say about this product. I think the problem is that you really do not need a lot of took me all 4 years of college to use an entire tube. It does separate easily, so just squeeze the tube around before opening. Otherwise, this is an incredible product that definitely gives you a 24+ hour stay.

  • Overall
    1/5 stars

    Am I the only person that isn't crazy about this primer? It makes my eyeshadow stick and hard to blend. Also when I try remove shadow or blend it my shadow rubs off strangely. Sadly I was not a fan of this too faced product.

  • Overall
    5/5 stars

    Amazing primer! Keeps shadow, liner, and mascara from slipping and sliding; no more raccoon eyes! The light color looks good in eyelids even by itself, especially when I pile on mascara and want to prevent running. Used to use Urban Decay's most popular primer, and this product is head and shoulders above that. Will never use another primer again!

  • Overall
    4/5 stars

    I really like this primer. It's very smooth. The only problem I have with it is when I bought it all the ingredients were separated. The first thing that came out of the tube was oil.(I bought mine at Sephora). I gave it a few shakes and that helped. It could have been old stock.. Not sure. Will buy from this website for now on.

  • Overall
    5/5 stars

    I purchased the deluxe sized version of this primer in the Totally Obsessed kit. When trying out my Natural Eyes eye shadow palette for the first few times, I wasn't using this primer. Big mistake on my part. I couldn't figure out why my eyes looked like I'd just been punched in the face. I wear eye glasses all the time and I was super concerned about having an eye shadow palette that made me look like a racoon. After my third time trying out the palette, I decided I needed to give this primer a try. So thankful that I did and can't believe I didn't try to use it in the very beginning! The eye shadows blended so much better and you could actually SEE the color differences between all the beautiful shades on my eye lid! A little goes a long way, but once my deluxe sized version runs out I will for sure purchase the full size as this is a must have anytime I use eye shadow now!

  • Overall
    2/5 stars

    Better than the cheap brands but no where near 24 hour wear. You can get about 8 hours crease free. Also, a lot of the time, the actual primer doesn't come out but clear water instead an you have to press the tube and shake it, I don't expect this from a primer.. especially this expensive. Better than most but not worth £17.

  • Overall
    5/5 stars

    i received this primer as a sample when i ordered a lip primer. I have been suffering with my eye shadow creasing since the weather has changed and has been warm & humid. i tried my free sample of anti-crease eye shadow primer not expecting it to work. i was so amazed i tried it out as i was going to a wedding it lasted all night. no creased eye shadow.i am now putting an order in for a tube. I cannot wait for it to arrive. thank you too faced.

  • Overall
    5/5 stars

    I have kind of oily lids so no matter how many shadows I put on in the morning, they all mixed together when I blinked to a greyish brown colour. Me and my friend bought a giftset of too faced sample products and I got a hold of this amazing product!! My eyeshadows dont mix anymore and look freshly applied after I get home from school, I also wore this to my prom where I slipped on water and fell and cried out of pain and my eyeshadow and my mascara (better than sex of course) stayed on like a rock! A little product goes a long way, doesnt really have a smell to it and it defenetly works! I usually stick to the too faced eyeshadows and the combo works great, but I also tried it with the first naked pallete and kat von d as well and it always looks flawless! Will defenetly buy the full sized product next time I'm at sephora so I can save this miracle for traveling!

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