Shadow Insurance Primer

Shadow Insurance Primer

Anti-Crease Eye Shadow Primer

$20.00
Our iconic, bestselling Shadow Insurance Eye Primer just got a makeover! We’ve revamped the packaging of this world-famous cult classic, but we’ve kept the bestselling formula that locks down eye shadows and intensifies color to ensure crease-proof, fade-proof, waterproof wear for up to 24 hours. The feather-light formula glides effortlessly onto lids to create a smooth, even canvas for seamless shadow application and a stay-put look every time.
  1. Details
    Get your look on lockdown: squeeze out a bead-sized drop and apply to clean lids with fingers to ensure flawless glide and even distribution.

    More To Love:

    • Unique binders lock down eye shadow pigments for amazingly long wear
    • Crease-proof, fade-proof, waterproof wear for up to 24 hours
    • Grabs pigment and intensifies eye shadow color
    • Neutralizes any lid discoloration
    • Needle-nose applicator for no-waste, precise dispensing
    • Over 4,600 5-star reviews
    • 100% said this eye shadow primer helped shadow adhere to eyelids*
    • 100% said this eye shadow primer made shadow easier to blend*
    • 100% said they would trade in their current eye shadow primer for this one*
    • 97% said this eye shadow primer decreased eye shadow fallout*
    • 97% said this is the best eye shadow primer they’ve ever used*
    • *consumer study results
  2. Ingredients

    Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Triethylhexanoin, Polyethylene, Trihydroxystearin, Sorbitan Sesquioleate, Isopropyl Lanolate, VP/Eicosene Copolymer, Propylene Carbonate, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Tocopherol, Mica. (+/-): Bismuth Oxychloride (CI 77163), Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499). *Formulated without parabens

Reviews Questions & Answers

REVIEW SNAPSHOT®

by PowerReviews
Too FacedShadow Insurance Primer
 
4.7

(based on 769 reviews)

Ratings Distribution

  • 5 Stars

     

    (629)

  • 4 Stars

     

    (88)

  • 3 Stars

     

    (24)

  • 2 Stars

     

    (13)

  • 1 Stars

     

    (15)

89%

of respondents would recommend this to a friend.

Reviewed by 769 customers

Displaying reviews 1-10

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5.0

Great

By 

from Los Angeles

Verified Buyer

Submitted as part of a sweepstakes entry

Comments about Shadow Insurance Primer:

Great product. Keeps my eyeshadow in place all day.

  • I love that it's...:
  • Easy Application, Long-Wearing, Smudge-Proof
  • Age:
  • 19-24
  • Eye Color:
  • Blue
 
5.0

A Must-Have

By 

from Santa Ana, CA

Verified Buyer

Submitted as part of a sweepstakes entry

Comments about Shadow Insurance Primer:

I hate to admit it, but I've dropped into bed in full makeup and woken up in the morning with my eye shadow looking just-applied! This stuff is amazing and I'll never be without it.

  • I love that it's...:
  • Easy Application, Long-Wearing, Smudge-Proof
  • Age:
  • 45-54
  • Eye Color:
  • Blue
 
4.0

Love it!

By 

from Cambridge, MA

Verified Buyer

Submitted as part of a sweepstakes entry

Comments about Shadow Insurance Primer:

Definitely keeps eye shadow from creasing or smudging. Haven't really tested if it really lasts 24 hours. But it lasts a long time and stays looking good.

  • I love that it's...:
  • Blendable, Easy Application
  • Age:
  • 19-24
  • Eye Color:
  • Green
 
5.0

LIFESAVER!!

By 

from Richmond, VA

Verified Buyer

Submitted as part of a sweepstakes entry

Comments about Shadow Insurance Primer:

The Shadow Insurance is literally a lifesaver for me! I always had a problem with creasing but after using the primer, no creases! The primer also helps with longevity in that the shadow will stay on all day!

  • I love that it's...:
  • Easy Application, Long-Wearing, Smudge-Proof
  • Age:
  • 19-24
  • Eye Color:
  • Brown

(0 of 1 customers found this review helpful)

 
1.0

not for me

By 

from Dearborn

Verified Buyer

Submitted as part of a sweepstakes entry

Comments about Shadow Insurance Primer:

I used to love this but now it's bad. A lot of liquid came out and I thought I got it all out but on the next use there was even more not sure if it makes more or if I didn't get it out

  • Age:
  • 19-24
  • Eye Color:
  • Brown
 
4.0

Actually Quite Good

By 

from Pittsburgh, PA

Comments about Shadow Insurance Primer:

I actually received this product as a sample, but I was thoroughly impressed. The primer went on fairly oily so if you have oily skin, this may become a slight issue; however, this primer does a fantastic job of keeping your eyeshadow looking fresh. I took a shower and it still stayed! Just be careful that you don't put too much on at one time, a little bit certainly goes a long way.

  • I love that it's...:
  • High-Pigment, Lengthening, Long-Wearing
  • Age:
  • 19-24
  • Eye Color:
  • Brown
 
2.0

ok

By 

from santa barbara, california

Comments about Shadow Insurance Primer:

I wasn't exactly pleased compared to other eyeshadow primers. I have oily skin, and this does not help keep my eyeshadow bright throughout the day. If I don't use it for a day then try to, it comes out as just oil and its a hassle to shake it a ton.

  • I love that it's...:
  • Easy Application
  • Age:
  • 13-18
  • Eye Color:
  • Brown

(1 of 1 customers found this review helpful)

 
4.0

Great for oily skin

By 

from Victorville Ca

Verified Buyer

Submitted as part of a sweepstakes entry

Comments about Shadow Insurance Primer:

I have really oily skin so I couldn't expect it to last ALL day but my eyeshadow blended easier and lasted for a good 12 hours

  • I love that it's...:
  • Blendable, High-Pigment, Long-Wearing
  • Age:
  • 19-24
 
4.0

Good

By 

from Negaunee,MI

Comments about Shadow Insurance Primer:

Works well, makes eyeshadow last a long time.

  • I love that it's...:
  • Easy Application, Long-Wearing
  • Age:
  • 25-34
  • Eye Color:
  • Blue
 
5.0

The best eye primer

By 

from Monterrey MX

Verified Buyer

Submitted as part of a sweepstakes entry

Comments about Shadow Insurance Primer:

Is the first time I fell in love with an eye primer, my eyeshadow last all day long even if I´m sweating (running, gym, etc), I love it!

  • I love that it's...:
  • Easy Application, High-Pigment, Long-Wearing, Smells amazing!, Volumizing
  • Age:
  • 25-34
  • Eye Color:
  • Brown

Displaying reviews 1-10

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