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BORN THIS WAY MATTE FOUNDATION

Discover the 24-hour flawless, shine-free finish of your dreams with Born This Way Matte Foundation, then perfect your look with Born This Way Super Coverage Concealer!

STEP-BY-STEP

STEP 1: Apply your shade of Born This Way Matte Foundation using fingers, brush or a sponge/blender. Use more or less based on desired coverage. (Haven’t found your perfect match yet? Try our Shade Finder!)

STEP 2: Highlight & brighten with Born This Way Super Coverage Concealer 1 or 2 shades lighter than your natural skin tone

STEP 3: Apply sparingly under eyes, on forehead, nose, chin & jawline, then blend out with a brush, or use your fingers to gently blend under eyes

STEP 4: If you choose, contour with Born This Way Super Coverage Concealer 3 shades deeper than your natural skin tone. Apply under cheekbones, under jawline, on chin, nose & forehead

STEP 5: Set makeup by pressing Born This Way Ethereal Setting Powder evenly on skin with a powder brush or puff

SHOP THE LOOK
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LEARN FROM THE PROS

COSMIC CRUSH

Looks Full Of Futuristic Finishes & Cosmic Color

COMPLEXION REGIMENS

The Perfect Product Pairings For Every Finish

HEALTHY GLOW

How To Apply SPF 30 Foundation For All-Day Hydration & Wear

BORN THIS WAY

How To Apply Foundaton & Concealer For A Flawless Finish

CHOCOLATE EYES

Learn To Apply Velvety Mattes, Sugary Shimmers & Melted Metallics

SUNSET STRIPPED

Warm Up With A Palette Full Of Sun-Soaked, Effortlessly Glam Shades

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