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BORN THIS WAY MATTE FOUNDATION

Discover the 24-hour flawless, shine-free finish of your dreams with Born This Way Matte Foundation, then perfect your look with Born This Way Super Coverage Concealer!

STEP-BY-STEP

STEP 1: Apply your shade of Born This Way Matte Foundation using fingers, brush or a sponge/blender. Use more or less based on desired coverage. (Haven’t found your perfect match yet? Try our Shade Finder!)

STEP 2: Highlight & brighten with Born This Way Super Coverage Concealer 1 or 2 shades lighter than your natural skin tone

STEP 3: Apply sparingly under eyes, on forehead, nose, chin & jawline, then blend out with a brush, or use your fingers to gently blend under eyes

STEP 4: If you choose, contour with Born This Way Super Coverage Concealer 3 shades deeper than your natural skin tone. Apply under cheekbones, under jawline, on chin, nose & forehead

STEP 5: Set makeup by pressing Born This Way Ethereal Setting Powder evenly on skin with a powder brush or puff

SHOP THE LOOK
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COSMIC CRUSH

Looks Full Of Futuristic Finishes & Cosmic Color

#MERMAIDCORE TREND

Dive Into A Mermaid-Inspired Makeup Look

COMPLEXION REGIMENS

The Perfect Product Pairings For Every Finish

HEALTHY GLOW

How To Apply SPF 30 Foundation For All-Day Hydration & Wear

BORN THIS WAY

How To Apply Foundaton & Concealer For A Flawless Finish

ITALIAN SPRITZ PALETTE

Transport Yourself To Lake Como With A Sparkling Fresh Eye Look

CHOCOLATE EYES

Learn To Apply Velvety Mattes, Sugary Shimmers & Melted Metallics

SUNSET STRIPPED

Warm Up With A Palette Full Of Sun-Soaked, Effortlessly Glam Shades

LET'S PLAY

Say “Game On” To Fun, Sexy Looks With The Let's Play Mini Palette

THAT'S MY JAM

Get Sweet Looks Created With The That’s My Jam Mini Palette

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