Dedicated to cruelty free beauty.
Born This Way Matte is our best foundation for an oil-free, 24 hour matte foundation that covers imperfections to reveal the all-day, shine-free look of naturally flawless skin. It’s lightweight wear and coverage so undetectable they’ll think you were Born This Way.
Born This Way undetectable medium-to-full coverage foundation features 35 shades. It is our best oil free foundation for a natural finish and is infused with hyaluronic acid, alpine rose, and coconut water for skincare-type benefits.
Born This Way Powder Foundation can be used alone for natural coverage that lasts 12 hours or you can use our best powder foundation over liquid foundation to set makeup or add additional coverage. It’s our best natural looking foundation in powder form.