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New
NATURAL FINISH FOUNDATION New & Improved! 24 Hour Wear + Hydration
SHOP NOW
WHIPPED CLOUD CRUSH A Cloud-Like Kiss of Color for Lips AND Cheeks!
SHOP NOW
LIP INJECTION MAXIMUM PLUMP 8 New Shades & Finishes!
SHOP NOW
JUST DROPPED
Born This Way Natural Finish Foundation
Cloud Crush Whipped Lip & Cheek Color
Lip Injection Maximum Plump - NEW SHADES!
Kissing Jelly Lip Oil Gloss - NEW SHADES!
Kissing Juicy Tint
Ribbon Wrapped Lash Mascara
Quickie Queen Eye Shadow Stick
Shop New Arrivals
Bestsellers
Mascara
BETTER THAN SEX MASCARA For The Sexiest, Most Defined Lashes Possible
SHOP NOW
Concealer
SUPER COVERAGE CONCEALER Conceal, Contour, Highlight & Retouch
SHOP NOW
Blush
LIP INJECTION
MAXIMUM PLUMP Extra Strength Hydrating Lip Plumper Gloss
SHOP NOW
Lip Gloss
SHOP ALL BESTSELLERS Mascara, Concealer, Blush & More
SHOP NOW
Face
NATURAL FINISH FOUNDATION New & Improved! 24 Hour Wear + Hydration
SHOP NOW
BY CATEGORY
Foundation
Concealer
Blush
Bronzer & Contour
Highlighters
Setting Spray & Powder
Primers
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TOOLS
Shade Finder
Virtual Try-On
Comparison Guides
Eyes
RIBBON WRAPPED LASH Wrap Your Lashes In EXTREME Length
SHOP NOW
By Category
Eye Shadow
Mascara
Eyeliner
Brows
Shop All Eyes
TOOLS
Get The Look
Virtual Try-On
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Lips
WHIPPED CLOUD CRUSH A Cloud-Like Kiss of Color for Lips AND Cheeks!
SHOP NOW
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Lip Gloss
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AFTERPAY Available at Checkout!
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#TOOFACEDBFF We’re looking for makeup-obsessed creators!
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COMPARISON GUIDES
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NEW & IMPROVED!

BORN THIS WAY FOUNDATION

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LIMITED EDITION
Fairytale Crush: Blush & Highlighter Set Fairytale Crush: Blush & Highlighter Set
Fairytale Crush: Blush & Highlighter Set
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Lashes Ever After: Full Size Mascara Set Lashes Ever After: Full Size Mascara Set
Lashes Ever After: Full Size Mascara Set
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Life's A Fairytale Mini Eye Shadow Palette Life's A Fairytale Mini Eye Shadow Palette
Life's A Fairytale Mini Eye Shadow Palette
$29.00
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Dream A Little Dream: Blush & Lip Gloss Set Dream A Little Dream: Blush & Lip Gloss Set
Dream A Little Dream: Blush & Lip Gloss Set
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Storybook Lashes: Travel Size Mascara Set Storybook Lashes: Travel Size Mascara Set
Storybook Lashes: Travel Size Mascara Set
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Kissing Jelly Ornament Kissing Jelly Ornament
Kissing Jelly Ornament
$22.00
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Cloud Crush Whipped Lip & Cheek Duo Cloud Crush Whipped Lip & Cheek Duo
Cloud Crush Whipped Lip & Cheek Duo
$42.00
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Pillow Balm Dream Duo Pillow Balm Dream Duo
Pillow Balm Dream Duo
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Kissing Jelly Twice Upon A Time Kissing Jelly Twice Upon A Time
Kissing Jelly Twice Upon A Time
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BRIDAL MAKEUP

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JELLY + JUICY

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TUBING MASCARA

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BABY PINK BLUSH

Everyone Loves The #BabyPinkBlush Look
— Is It Your Perfect Match?

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CHOCOLATE MAKEUP

Cocoa-Inspired Look From The Brand That
Practically Invented Chocolate Makeup!

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90S MAKEUP

Pack Your Bags For A Nostalgia
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POP PRINCESS

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BERRY KISS

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FRENCH GIRL FLUSH

Get The Just-Kissed Look With
Multi-Use Lady Bold Lipstick!

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COCOA BEACH BRONZE

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