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This product is Vegan & always Cruelty-Free!
Your perfect match in Super Coverage Concealer is Mahogany
96% said this foundation feels weightless on skin*
99% said this foundation blurs away imperfections*
93% said this foundation provides undetectable coverage*
92% said this foundation does not require touch ups*
*In a 1 week study of 107 women
This oil-free, 24-hour matte foundation masterfully diffuses the line between makeup and skin. Our matte formula stays completely color true while covering imperfections to reveal shine-free naturally flawless skin. Lightweight wear and coverage so undetectable, they’ll think you were Born This Way.
Inspired by “I woke up like this” perfection, Too Faced set out on a mission to create a longwearing matte foundation so undetectable and natural looking, you’ll have everyone thinking you were Born This Way!
Apply with fingertips, sponge, or foundation brush.
STEP 1: Start at center of face and work outward.
STEP 2: Apply more to achieve desired coverage. For areas of extreme redness or discoloration, stipple on additional coverage.
Ingredients: Water\Aqua\Eau, Cyclopentasiloxane, Trimethylsiloxysilicate, Methyl Trimethicone, Butylene Glycol, Peg/Ppg-18/18 Dimethicone, Magnesium Sulfate, Polyglyceryl-3 Diisostearate, Tribehenin, Phenyl Trimethicone, Silica, Sodium Hyaluronate, Tocopheryl Acetate, Cocos Nucifera (Coconut) Fruit Juice, Cocos Nucifera (Coconut) Liquid Endosperm, Rhododendron Ferrugineum Extract, Glycerin, Lecithin, Dimethicone, Methicone, Disodium Phosphate, Xanthan Gum, Propylene Carbonate, Disteardimonium Hectorite, Cellulose Gum, Laureth-7, Polymethylsilsesquioxane, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Sodium Dehydroacetate, Phenoxyethanol, [+/- Mica, Titanium Dioxide (Ci 77891), Iron Oxides (Ci 77491), Iron Oxides (Ci 77492), Iron Oxides (Ci 77499)]
Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.
BORN THIS WAY
MATTE FINISH FOUNDATION
REASONS TO LOVE
• Super Longwearing for 24 hours
• Oil-Controlling
• Hyaluronic Acid
COMPLETE YOUR LOOK
BORN THIS WAY
Cruelty-free, complexion-first makeup so natural-looking, they'll think you woke up like this.
WATCH NOW
NEW! Mini Eye Shadow Palettes
Inspired by the iconic original Born this Way Natural Nudes Eye Shadow Palette!
Healthy Glow Skin Tint Foundation
Broad-Spectrum SPF 30 UVA/UVB Protection & 24-Hour Longwear
GET THE LOOK
Medium-Buildable for Natural-Looking Coverage
Ethereal Light Concealer
24-Hour Wear, Waterproof, Sweat & Humidity-Resistant, Non-Creasing, Delivers Immediate & All-Day Moisture!
Born This Way Ethereal Light Concealer
This buttery, serum-light concealer effortlessly glides on skin to camouflage and cover imperfections for 24 hours
Introducing Born This Way Matte
Feel confident in a longwearing, life-proof matte so undetectable, they’ll think you were Born This Way
Conceal, Contour, Highlight, and Retouch
With Global Beauty Director Elyse!
GET THE LOOK
Born This Way Matte Foundation
Discover the 24-hour flawless, shine-free finish of your dreams
STEP 1: Apply your shade of Born This Way Matte Foundation using fingers, brush or a sponge/blender. Use more or less based on desired coverage. (Try our Shade Finder!)
STEP 2: Highlight & brighten with Born This Way Super Coverage Concealer 1 or 2 shades lighter than your natural skin tone.
STEP 3: Apply sparingly under eyes, on forehead, nose, chin & jawline, then blend out with a brush, or use your fingers to gently blend under eyes.
STEP 4: If you choose, contour with Born This Way Super Coverage Concealer 3 shades deeper than your natural skin tone. Apply under cheekbones, under jawline, on chin, nose & forehead.
STEP 5: Set makeup by pressing Born This Way Ethereal Setting Powder evenly on skin with a powder brush or puff.
BORN THIS WAY
Healthy Glow Skin Tint
BORN THIS WAY
Original Foundation
BORN THIS WAY
Matte Foundation
FINISH:
Soft-Focus Ethereal Glow
COVERAGE:
Medium - Buildable
BENEFITS:
24-Hour Longwear, Broad Spectrum SPF 30, All Day Hydration
KEY INGREDIENTS:
Hyaluronic Acid, Coconut Water, Alpine Rose + Apple, Lentil, Watermelon and Litchi
FINISH:
Natural
COVERAGE:
Medium - Full
BENEFITS:
Longwearing, Hydrating, Oil-Free, Photo-Friendly
KEY INGREDIENTS:
Hyaluronic Acid, Coconut Water, Alpine Rose
FINISH:
Natural Matte
COVERAGE:
Medium - Full
BENEFITS:
24-Hour Longwear, Oil-Controlling, Waterproof
KEY INGREDIENTS:
Hyaluronic Acid, Coconut Water, Alpine Rose
Yes, Born This Way Matte 24-Hour Undetectable Super Longwear Foundation is good for oily skin.
Yes, Born This Way Matte 24-Hour Undetectable Super Longwear Foundation has a Matte finish.
Yes, Born This Way Matte 24-Hour Undetectable Super Longwear Foundation is non-acnegenic & oil-free so it is good for acne prone skin.