Born This Way Foundation


Born This Way Foundation Born This Way Foundation

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Additional Information

This oil-free foundation masterfully diffuses the line between makeup and skin for the perfect naturally flawless finish and coverage so undetectable, they’ll think you were Born This Way!

  • Medium-to-full, undetectable coverage
  • Oil-free
  • Coconut Water helps delicately replenish skin's moisture levels without over hydrating
  • Infused with the resilient Alpine Rose to brighten the skin's appearance and promote elasticity
  • Hyaluronic Acid provides long-lasting, skin-balancing hydration for a smoother, more youthful appearance

Formulated without Gluten and Parabens

Our Inspiration Inspired by “I woke up like this” perfection, Too Faced Co-Founder and Chief Creative Officer Jerrod Blandino set out on a mission to create a foundation so undetectable, you can go ahead and lie with beautifully natural coverage that will have everyone thinking you were Born This Way!

Long Lasting Long Lasting
How it works

Apply with fingertips, sponge, or Retractable Kabuki Brush and retract until bristles are dense. Start at the center of the face and work outward. Apply more to achieve desired coverage.


INGREDIENTS: Water/Aqua/Eau, Cyclopentasiloxane, Glycerin, Aluminum Starch Octenylsuccinate, Isododecane, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Dimethicone, 1,2-Hexanediol, Alcohol, BHT, Butylene Glycol, Caprylyl Glycol, Cocos Nucifera (Coconut) Water/Cocos Nucifera Water, Diphenyl Dimethicone, Disteardimonium Hectorite, Ethylhexyl Methoxycinnamate, Ethylhexyl Palmitate, Hexylene Glycol, Lecithin, Magnesium Sulfate, Phenoxyethanol, Pistacia Lentiscus (Mastic) Gum/Pistacia Lentiscus Gum, Polysilicone-11, Potassium Sorbate, Propylene Carbonate, Rhododendron Ferrugineum Extract, Silica Dimethyl Silylate, Sodium Hyaluronate, Tetrahexyldecyl Ascorbate, Tetrasodium EDTA, Tribehenin, Triethoxycaprylylsilane, Iron Oxides (CI 77491, CI 77492, CI 77499), Titanium Dioxide (CI 77891).

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  • $34.00
    (397 reviews)

Show Us How You Own It

Flawless Finish


Too faced is the only one, I find my perfect shade with. Perfect coverage. Little goes a long way. Love it !! (At least for me)

Phoenix, Arizona


Amazing Foundation


So impressed with Too Faced . I have tried many foundations but this one is by far my favorite! It last all day and night ! It makes my skin feel and look softer .





I sent an email stating my dissatisfaction with this product. It feels heavy on my face and settles in the creases and wrinkles. I have not received a reply to that email. Obviously customer satisfaction is not a high priority.



Amazing foundation!


I switched to this foundation in high school after struggling to find a brand that made a foundation shade pale enough to match my skin tone while also not make me breakout. I have been using this foundation for five years and refuse to go back! It stays on long, it looks good, has great coverage, and a wide variety of shades. It is also wonderful for sensitive skin. 10 out of 10.

Orlando, Fl


LOVE this!!!


This is perfect for me ! I use it for light cover up and it last all day! I get compliments about how my skin looks so healthy ! People ask me all the time what I use for my skin ! I say "Born this way" lol ❤️

Atlanta Georgia


Love Love Love!!!


This is such a beautiful foundation that lasts ALL DAY!!! Initially I thought I got too light of a color but it just makes my face look flawless.

Winnipeg MB




I was having trouble finding my shade and tried multiple brands and wasn't having any luck, So i decided to try Ivory shade and it matched my skin perfect! Super happy i was able to find my shade.





This foundation applies and wears really well. It isn't very luminous, but there is a nice glow. It has decent coverage, but I don't really get quite to full. The packaging looks really nice and works well.


Excellent makeup!


My daughter and I both wear Born this Way. It's by far the best makeup we have tried. It has good coverage and isn't to heavy. Will definitely be repeat customers!


My favorite


I love the formula and i love how it works with my dry skin

Palm springs



4.5 3642