Cruelty Free

Passionate about our products & animals.
A universal do-it-all brush that is designed to work with all of your favorite products (foundation, concealer, powder, contour, bronzer, blush, highlighter).
Back in 1998 when Too Faced began, quality cruelty-free makeup brushes were not available. Jerrod and Jeremy, avid supporters of animal rights, were determined to create amazing makeup brushes that were cruelty-free. They partnered with high-end wig manufacturers to gain an understanding on how to mimic natural hair using synthetic fibers.
The gentle taper is perfect for sweeping along smaller crevices when setting under eye concealer or creating a precise contour.
How to Cover Up Under Eyes
Keep swiping to learn how to use Born This Way Collection to cover up deep under eye circles.
STEP 1: PREP
Prime complexion makeup with Hangover Primer.
STEP 2: CONCEAL
Apply your perfect shade of Born This Way Foundation all over face. Apply Born This Way Super Coverage Concealer under eyes in the same shade as your Born This Way Foundation.
STEP 3: BRIGHTEN
Use Born This Way Super Coverage Concealer in one shade lighter than exact skin tone and apply strategic dots on the depth of under eye line.
STEP 4: BLEND
Blend Born This Way Super Coverage Concealer with makeup sponge.
STEP 5: SET IT!
Set concealer with a light layer of Born This Way Setting Powder using Mr. Right Brush.
THE GIFT OF TOO FACED
#ownyourpretty