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Our silky, lightweight powder sets makeup for longer wear while providing a veil of perfecting luminosity and a finish so natural they’ll think you were Born This Way.
Inspired by “I woke up like this” perfection, Too Faced Co-Founder and Chief Creative Officer Jerrod Blandino set out on a mission to create a foundation so undetectable, you can go ahead and lie with beautifully natural coverage that will have everyone thinking you were Born This Way!
To lock in your concealer for all day wear, set a generous amount of Born This Way Setting Powder in the triangle of light, wait ten minutes, then dust away.